Invoca’s New Consumer Data Reveals The Truth About Our Relationship With Our Phones

Odds are at this very moment you have a smartphone within arm’s reach. And you’re not alone. Did you know nearly two thirds of the American population now own smartphones?

As those phones continue to get smarter, people rely on them for practically everything. There’s a perception that mobile activities revolve primarily around messaging, Instagram, Snapchat, selfies and social. While these things are wildly popular, the truth is people still love to make phone calls and have live conversations.  

To find out more about how people are really using their phones, Invoca surveyed 2,046 U.S. adults. We discovered how, when, and why people are using their phones, and what this means for businesses.

Our new report, the State of the Mobile Experience, reveals that although we use our smartphones for all types of communication — text, video chat, social, etc. — conversation is still the number one reason we use our mobile devices. In fact, 33% of smartphone owners reported using their devices to make calls more than five times a day.

In this exclusive report you will find:

  • The truth behind phone addiction
  • Key trends in mobile purchasing behavior
  • How phone calls fit in the new mobile experience
  • When, why, and how often consumers choose to make a phone call

The State of the Mobile Experience Cover Photo

Are you interested in learning more about consumers’ relationships with their mobile devices? Download your copy of The State of Mobile Experience today.