How Progrexion Bridges Offline and Online Customer Journeys Using Invoca and Adobe Experience Cloud

Progrexion helps people improve their credit standing through services provided by creditrepair.com, credit.com, and the...

/ January 15, 2019

Top 10 Marketing Spending Predictions for 2019

Everyone’s favorite subject is budgeting, right? Okay, actually putting together your budget can be dreadful,...

/ January 10, 2019
What you are saying makes no sense to anyone

5 Things Marketers Need to Stop Doing in 2019

As a marketer, you likely know that marketers can be annoying. We repeat the same...

/ January 2, 2019

Here are This Year’s Top 5 Holiday Videos

It’s that time of year again—when we get to judge epic holiday video wins and...

/ December 20, 2018

Invoca Wins Appealie 2018 SaaS Award

We’re very excited to announce that Invoca has been named one of the 23 SaaS...

/ December 19, 2018

Emotions Win: What Customers Expect in the Age of AI

Top Google Searches in 2018

Top Google Searches in 2018 Won’t Make You as Sad as You Thought

It is hard to believe that Google has been around for 20 years, and it...

/ December 18, 2018

Closed Loop Attribution: Why You Need it, How to Get It

If you’re an acquisition marketer, you should be very familiar with attribution. Without it, you...

/ December 13, 2018

How a Healthcare Provider Uses Invoca to Increase Marketing ROI and Reduce CPC

As a provider of in-home urgent care services, DispatchHealth experiences unique marketing challenges. With the...

/ December 12, 2018

10 Marketing Insights Hiding in Your Call Analytics

Call tracking and analytics is not just about phone calls. The beauty of call analytics...

/ December 10, 2018

Digital Innovations Bringing Shoppers Back In-store

Remember all the articles about the “retail apocalypse” from a couple years ago? While some...

/ December 10, 2018

How These 3 Brands are Winning at Emotionally Intelligent Customer Experiences

What does it mean to be emotionally intelligent? It may be a question you haven’t...

/ December 6, 2018
Performance marketing firm uses Invoca call tracking and analytics to boost PPC performance

How Invoca Helps a Performance Marketing Agency Boost Conversions and Reduce CPA

Visiqua is a performance marketing agency that’s focused on connecting consumers to a brand at...

/ December 5, 2018

Q&A With Adobe Experience Cloud Director of Product Marketing Adam Justis

We interviewed Adobe Experience Cloud Director of Product Marketing, Adam Justis, to get his take on...

/ December 4, 2018
CHG Healthcare uses Invoca Call Tracking & Analytics

How Invoca Helped CHG Healthcare Improve Attribution & Uncover Call Center Issues

Like a lot of organizations that adopt a call tracking and analytics platform, CHG Healthcare...

/ November 28, 2018