10 Stats that Insurance Marketers Need to Know

Marketers in the insurance industry face a unique set of challenges. You’re selling a “must-have”...

/ July 22, 2019
Woman talking on iPad screen. Plymouth Rock uses Invoca call tracking to increase conversion rate.

How Plymouth Rock Assurance Uses Invoca to Increase Conversion Rates and Drive High-Value Calls

Purchasing auto or home insurance can be a complicated process. There are lots of options...

/ July 18, 2019
A person holding a phone, Why customers prefer text messages over phone calls

Why Nobody Answers the Phone Anymore – Not Even My Mom

Consumer research shows that people like to be able to call businesses to make purchases,...

/ July 15, 2019
Director of Software Engineering at Invoca

Employee Spotlight: Caitlin Davis, Director of Software Engineering

Meet Caitlin Davis, director of software engineering at Invoca. She brings both a depth of...

/ July 11, 2019
A man holding and looking at his phone, How call tracking makes you a better marketer

How Call Tracking Makes Marketing More Efficient

It’s no secret that marketing’s job description has expanded and become more complex as data...

/ July 10, 2019

Call Tracking Study Guide

Awards won by Invoca call tracking and analytics

What Makes Invoca the Best Call Tracking Platform for Marketers

If you’ve been reading the Invoca blog for the last few weeks, you probably noticed...

/ July 3, 2019
How to create summer marketing campaigns as a marketer

How to Create Summer-Themed Marketing Campaigns

Summer is finally here and unless you are selling sunscreen, you might want to take...

/ July 2, 2019
Statistics healthcare industry marketers should know

10 Stats that Healthcare Marketers Need to Know

Marketing in the healthcare industry can be different from marketing in different industries. Healthcare marketers...

/ July 1, 2019
Pride in Tech companies

Why Tech’s Celebration of Pride Needs to Continue After June

There are many things that companies can start implementing to improve the experience of their...

/ June 28, 2019
Survey shows consumers don’t trust AI for customer service on healthcare & financial services, but prefer human assistance.

New Invoca Research Conducted by The Harris Poll

Brands are betting on AI and digital communications to enhance their customer experience, and, in...

/ June 26, 2019

How YDesign Group Uses Invoca and Adobe to Make Data-Driven Decisions

YDesign Group is an online retailer specializing in modern and contemporary lighting, furnishings, and decorative...

/ June 25, 2019
Invoca gets great place to work certified

Invoca Achieves Great Place to Work Certification

Getting Great Place to Work (GPTW) certified means more than slapping another badge on our...

/ June 24, 2019
Here are a few details for getting started with building lookalike audiences using call tracking data on two key platforms for managing digital marketing campaigns: Facebook and Google.

How to Create Lookalike Audiences in Facebook and Google Using Call Tracking Data

There are countless people on the internet right now in markets around the globe who...

/ June 20, 2019
Invoca Employee Spotlight Jesse Adametz, Manager, Site Reliability Engineering

Employee Spotlight: Jesse Adametz, Manager, Site Reliability Engineering

We are excited to roll out our new series of employee spotlights featuring some of...

/ June 19, 2019