Marketing calls: friday digital marketing digest of useful and uselss stuff

Marketing Calls: Dreaming of Dreamforce Edition

Welcome to Marketing Calls, your one-stop shop for the week’s top news for digital marketers....

/ September 21, 2018
PPC Tactics that every marketer needs to know

11 Killer PPC Tactics Every Marketer Needs to Know

Paid search is an efficient and cost-effective way to drive more high-intent customers to your...

/ September 18, 2018
How Invoca call tracking integrates with your martech stack.

How Invoca Call Tracking Works With Your Marketing Tech Stack

Many marketers have come to the realization that being martech savvy is no longer a...

/ September 17, 2018
Marketing calls: friday digital marketing digest of useful and uselss stuff

Marketing Calls: Fall Edition

Welcome to Marketing Calls, your one-stop shop for the week’s top news & entertainment for...

/ September 14, 2018

Insurance Industry Must Apply Voice AI with a Human Touch

Voice-controlled AI is no longer a novelty. In the past year, smart speakers have become...

/ September 11, 2018

Performance Marketers Weigh In: Top tips for doing pay per call

AI is helping improve customer experience

5 Innovative Companies Using AI to Enhance Customer Experience

Businesses across industries are investing a lot of resources in artificial intelligence (AI), hoping it...

/ September 10, 2018
Dispatch health uses Invoca call tracking

Dispatch Health Improves Conversions 50% with Invoca

This article was originally published in eHealthcare and written by Jane Weber Brubaker. As measurability, attribution,...

/ September 6, 2018
The lowdown on call analytics AIs.

Call Tracking AI: 5 Truths and Fallacies

The way artificial intelligence is used in marketing platforms can seem a bit mysterious. Sometimes...

/ August 27, 2018
Improving the customer journey with call tracking

Using Call Tracking to Enhance the Post-Call Customer Journey

You’ve probably noticed that marketers like to throw around the term “customer journey” a lot....

/ August 21, 2018
Invoca customer testimonials

The ROI of Invoca Call Tracking in 30 Seconds

Do you want to know why companies like DISH Network and Microsoft Store use Invoca’s...

/ August 20, 2018

Inside Invoca Engineering: How We Improved Signal AI Performance Scoring (And How it Works)

As you may know, we offer real-time conversational insights for inbound calls through our Signal...

/ August 17, 2018

Three Reasons to Attend Invoca Summit 2018

If you’re a marketing professional who counts on phone calls to drive revenue, then you...

/ August 15, 2018
Why caller experience matters to marketers

Why a Personalized Caller Experience Matters to Marketers

You probably know that call tracking and analytics platforms help marketers attribute phone calls to...

/ August 10, 2018
AI has great potential, but there are some things it can't do just yet.

6 Things AI Can’t Do (Yet)

There is a stark line between artificial intelligence (AI) enthusiasts who passionately believe the technology...

/ August 7, 2018