Between keeping up with new year resolutions, finalizing annual budgets, and getting used to writing “2017” on everything, CMOs have a lot to juggle this time of year. The constantly evolving digital marketing ecosystem is only further complicating things.

Thankfully the smart folks at Adobe asked influential players in digital marketing to share what they will be focusing on over the next twelve months, and five key themes emerged from the responses:

  1. Customer Experience
  2. Marketing Art and Science
  3. Leadership and Management
  4. Technology Strategy
  5. Brand Strategy

Overall, 2017 is the time for CMOs to move beyond vanity clicks and likes and to really put the customer at the forefront of their marketing strategy. The customer experience will be the driving force behind leading marketers’ strategy, metrics, and the technology they implement.  (And we’d like to remind you that phone calls play a huge role in the customer journey!)

Check out this infographic from Adobe to learn more about what CMOs need to focus on in order to succeed in 2017.


Posted by Caitie Gonzalez

Caitie Gonzalez is a graduate from U.C. Santa Barbara with a B.A. in Film and Media Studies. She is Invoca's Social Media and Content Specialist, and resident videographer. She loves film/television, comic books, board games and video games.