Businesses are getting creative with apps. They’re fun, easy to navigate, beautifully designed and help foster prospect engagement and customer service. But no matter how awesome and convenient an app is, don’t think for a second it can replace human interaction.
Sometimes talking to someone is just the easiest way to get something done on a mobile phone. I tried explaining this to my friend who took no less than 20 minutes to order a pizza through an app. My hanger (hunger + anger) would have been appeased much quicker had she listened to me and called. Oh well, some people just don’t get it.
But luckily a lot of people do, and a lot of businesses are using mobile apps to create really convenient ways to connect with people — online and over the phone. Here are six examples of how businesses are using mobile click to call features to reach their marketing goals.
TrueCar has a truly helpful app for anyone looking to buy a car. If you’re unfamiliar with TrueCar, they partner with local dealers to take the stress out of negotiating prices when buying a car. The app lets buyers search car types, figure out your price, and find the nearest dealer. Once you’ve decided on the car, TrueCar lets you connect directly with the dealer via a click to call button. The entire process is a seamless blend of online and offline experiences. It’s not only an optimal customer experience, it helps drive highly qualified traffic right to local auto dealers.
2. Wells Fargo
For those fellow type A personalities who understand what it’s like to constantly check your bank account, you know how convenient a banking app is. Wells Fargo has created an app that maintains their branding and allows customers to do all the same things their website allows. Before customers even login, there is a “Connect with Wells Fargo” button that gives you the option to call a local branch. The same button is on their mobile site.
Financial institutions know that prospects and customers tend to need one-on-one help. When dealing with large funds and services like banking and loans, sometimes you want the security and personal assistance only a call can provide.
Yelp is one of those apps that people use regularly when looking for something new to eat. It usually goes something like this: “Where do you want to eat?” “I don’t know.” “Look at Yelp.” It’s a great way for restaurants and other businesses to bring in new customers. And, of course, Yelp allows customers to call the business with just one click. I can’t tell you how many times I’ve chosen a restaurant because I’ve been able to call, find out the wait time, and put my name on the list before getting there.
Priceline has a great app for people hunting for travel deals. It’s easy to input your travel dates, desired area, and then scroll through a list of options and prices. While Priceline provides and easy and intuitive interface for mobile users, they don’t shy away from connecting prospects via the phone. When you click into a specific hotel, for example, to make a reservation, there is a click to call button at the top right of the screen. It’s a great customer experience.
5. Liberty Mutual
Liberty Mutual uses their app as a platform for customer service. Using the app, customers can quickly manage their policy, pull up their ID card, make a payment, report a claim, and you guessed it, make a call. See that button on the bottom left of the home screen? Press that and you’re taken to a screen with click to call buttons that connect you directly with billing, claims, even roadside assistance. Liberty Mutual understand that a great app, doesn’t eliminate the need for human contact.
As we saw with Mountain Dew’s campaign, advertisers are having fun with Twitter’s beta click to call feature. Instead of having a CTA button that take users to a company website or Facebook page, Mountain Dew used a click-to-call button to engage their customers in a contest. It had a huge response and proved that there’s still room for creativity in the inbound call channel.
There are so many ways businesses can blend apps and mobile experiences with call, and the best ideas are still out there waiting to be executed. The examples listed above are some of the most basic ways to get into consumers hands and on call.
If you want to learn more about integrating phone calls to your digital marketing strategy, request a demo of Invoca, and we’ll show you what call tracking, mobile click to call, and other call intelligence features can do for you.