We love when we see businesses include a click-to-call button or phone number on their landing page. That one element shows they’re thinking about their customers. They’re telling prospects, “you’re a person, not just a lead.” They are putting the power in their prospects hands to engage how they want.

Providing the option to call isn’t just nice for your prospects and customers. It benefits you too. You’ll drive more high-quality conversions that turn into sales. In fact, 34% of people say they will only search a minute or less on a company’s website before moving on to another company.

So we’d like to applaud those businesses and show you some of our favorite landing pages using either click to call buttons or great call CTAs.

1. Vivint Smart Home (Desktop)

vivint-desktop-landing-page

We have always loved Vivint’s clean design, and this desktop landing page is a perfect example of why we love it so much. Above the fold, they prominently display their phone number twice—once in the header and then as the main CTA on the hero image. Then below the phone numbers and the hero image, the form is nicely tucked away. Clearly, Vivint is showing they value phone calls over form submissions. They know that people who are shopping for smart home solutions tend to want to talk to a live representative before making a purchase.

2. Vivint Smart Home (Mobile)

If you choose to visit Vivint on your smartphone, there is a pop-up click-to-call button before you can even view the landing page. Once you’re on the landing page, there are three more click-to-call buttons to choose from. But our favorite CTA on Vivint’s mobile landing page is “Skip the form.” Vivint understands that it’s easier for their mobile customers to click to call rather than fill out a mobile form, so they encourage them to skip the form altogether.

3. Celebrity Cruises (Mobile)

Planning a vacation is tough. There are a lot of details and moving parts. Celebrity Cruises wants to make the process as easy as possible by providing easy access to a real human who can help.

Celebrity Cruises uses a “Call Us” pop-up on their mobile landing pages. When you click on a Celebrity paid search ad, the first thing you’ll see is “Need Help Planning?” with a giant “Call Us” button. And if you happen to miss your chance with the pop-up, there is a telephone icon in the top left corner to connect you with a Celebrity representative.

4. 3 Day Blinds (Desktop)

3-day-blinds-landing-page

Even though 3 Day Blinds doesn’t make a huge deal about the phone numbers on their landing page, we like that they give their customers a few options. In the header, they provide an appointment number and a service number, so even before you dial, you know you’re going to be talking to the right person. And the CTA on top of the form still encourages customers to call: “Please provide the following information or call 877-238-0795.” 3 Day Blinds understands the power of giving customers the choice to interact with their brand however they prefer.

5. Ashford University (Mobile)

Before enrolling in school, students usually want to have some personal contact with the school. And if they’re searching for a school online, potential students can either call the school directly or fill out a form and hope a representative calls them back at a convenient time. Ashford has done a great job on their mobile landing page by including a hero image, a click-to-call button, and a request info button above the fold. Before the online user ever sees a form, they are encouraged to call, which is the preferred option for both parties.

6. Lending Tree (Desktop)

lending-tree-landing-page

There are only two things in Lending Tree’s Header: their logo and their phone number. What’s great about the phone number is that it’s just as prominent as the logo and the yellow text stands out against the blue background. If you’re going to put your phone number on a landing page, make it bold.

7. Empire Today (Mobile)

Even though you can’t get their phone number out of your head thanks to their jingle, they still include their phone number on their landing pages. And since Empire’s phone number is such a huge part of their branding, it’s even incorporated into their logo at the top of the page. But since you can’t click that phone number, they give you a nice click to call button just below the CTA. But again, you can just sing their jingle to remember the number: Eight-hundred five-eight-eight two-three-hundred EMPIIIIIRE today!

8. Southwest (Desktop)

Say what you will about Southwest Airlines, but they make it very easy for their customers to contact them over the phone. The first option given on this landing page is “Call Us” and then their phone number is listed below. But if you want a more specific phone number, you can click on “more contact numbers” and choose from 10+ phone numbers to make sure you’re connected with the right person.

9. Frontier Communications (Mobile)

Frontier Communications mobile landing page

Frontier Communications displays their phone number prominently in red as the primary CTA. There is no form and the only other option is to chat with a representative.  They also have a counter that says how long you have left to call today, which adds urgency and lets the prospects know when they can expect to talk to a live representative.

When we think about landing pages, we usually picture an online form. And while there is still value in a completed form, there is way more value in an inbound call. So the next time you design a new landing page, make sure you include a click to call button for your mobile users or a prominent phone number for your desktop customers. They’ll appreciate it, and you may just see a better response on your landing pages.

Omnichannel Marketing Lookbook
Cari Thompson

Posted by Cari Thompson

Cari Thompson is a copywriter, online marketer, and blogger. She studied marketing and advertising and - drum roll, please - music at Brigham Young University. Cari started in traditional advertising as a media buyer then transitioned into the online world through buzz marketing, blogging, and copywriting. Her three greatest accomplishments include beating Super Mario 3 in one night without a whistle, drumming for tens of people, and licking an ice sculpture at the Versace Mansion.

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