B2B marketing is really complex. There are so many technologies, acronyms, and strategies you’ve got to master. It feels like everyday there is a shiny new marketing buzzword that everyone scrambles read up on and become the go-to-expert. That’s fine and dandy, but sometimes it’s important to get back to basics. When was the last time you tested the foundation of your marketing knowledge?
Posted by Caitie Gonzalez
Caitie Gonzalez is a graduate from U.C. Santa Barbara with a B.A. in Film and Media Studies. She is Invoca's Social Media and Content Specialist, and resident videographer. She loves film/television, comic books, board games and video games.