Are you listening to your customers? You can spend hours pouring over usage data to see how your customers are interacting with your product, but nothing can take the place of good old-fashioned customer feedback.

Feedback Feeds the Bottom Line

So how valuable is customer feedback? It turns out it’s pretty important — it even has a direct impact on your bottom line. In fact, 63% of customers are more likely to make a purchase from a site which has user reviews. That’s a lot of potential revenue you’re throwing out of the window by ignoring customer feedback. Likewise, 71% of senior marketing managers report they find a customer satisfaction metric very useful in managing and monitoring their business. Clearly it’s more important than ever to start initiating feedback loops with your customers.  

We love customer feedback at Invoca. The mantra of our customer success team is, “Your success is our success!” And thanks to amazing Business Software and Service Review Platforms like G2 Crowd, it’s now easier than ever for companies to collect these valuable customer reviews.

The insightful feedback from our customers has impacted every part of our business including product development, customer services, and it has even influenced the way we market and sell to new prospects. We live and thrive on the feedback our customers provide us, and we encourage you to do the same

Invoca’s Customers Have Spoken

Recently, the folks at G2 Crowd put together a report comparing the top vendors in call tracking. You can download the full Spring 2015 Call Tracking Report, here. Thanks to our customers and their support, Invoca beat all major players in the space, earning the top overall score as well as the highest customer satisfaction ranking.

G2 Crowd Call Tracking Gridg2crowd_report_winter_2016If you would like to leave your own review on G2 Crowd, you can find Invoca here. We love and thrive on your feedback! Take some time for a more in-depth look at how the top vendors stack up against each other, view the Spring 2015 Call Tracking Software report today.



Posted by Caitie Gonzalez

Caitie Gonzalez is a graduate from U.C. Santa Barbara with a B.A. in Film and Media Studies. She is Invoca's Social Media and Content Specialist, and resident videographer. She loves film/television, comic books, board games and video games.

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