Amber Tiffany

All posts by Amber Tiffany

Amber has a background in content strategy and brings her passion for writing along with her two first names to the role of Senior Content Marketing Manager at Invoca. Amber began her career as a marketing copywriter and has since gained experience in SEM and content strategy for both B2C and B2B organizations. Amber loves the outdoors, physical activity, especially when it’s competitive, reading and attempting to be musical. She is currently training daily to become the first female champion in Invoca’s Ping Pong League history.

dial an expert: why paid dearch loves phone calls [video]

Dial An Expert: Why Paid Search Loves Phone Calls [Video]

The shift from desktop to mobile devices has propelled call conversions to the forefront of...

/ October 21, 2014
Local phone numbers now available for google call extensions

Local Phone Numbers Now Available For Google Call Extensions

Phone calls are the are king of local search conversions. And marketers skilled in the...

/ October 15, 2014
why b2b marketers are taking control of clicks and calls [infographic]

Why B2B Marketers Are Taking Control Of Clicks And Calls [Infographic]

Today’s B2B marketers can’t afford to ignore the offline engagement that their digital efforts undoubtedly...

/ October 13, 2014
survey says search marketers ignore their most valuable conversions [infographic]

Survey Says Search Marketers Ignore Their Most Valuable Conversions [Infographic]

The quick answer is yes – most paid search marketers aren’t prioritizing calls as the...

/ October 8, 2014
Invoca Signal: Conversation Intelligence

6 Ways Marketers Are Taking Advantage Of Conversation Intelligence [SlideShare]

How much do you know about the offline conversations between your business and your customers? Unless...

/ October 2, 2014
salesforce stocks up on call intelligence for back to school

Salesforce Stocks Up On Call Intelligence For Back To School

Salesforce is sending marketers back to school with their latest infographic, and it is a...

/ September 5, 2014
marketing automation tips from a master

Get More From Marketing Automation: Tips From A Master

I recently had the pleasure of talking with Josh Hill, a marketing automation master in...

/ September 4, 2014
you're not a real performance marketer unless you know these 25 terms [infographic]

You’re Not A Real Performance Marketer Unless You Know These 25 Terms [Infographic]

II know performance marketing can be confusing with so many players, moving parts, and industry...

/ August 29, 2014
google adwords keyword matching: no longer a perfect match for advertisers

Google AdWords Keyword Matching: No Longer A Perfect Match For Advertisers

Last week was a busy one for the Google AdWords team. They not only announced...

/ August 26, 2014
q&a: how to create a mobile first ppc strategy

Q&A: How To Create A Mobile First PPC Strategy

Last week I had the opportunity to chat with Susan Waldes, who has been in...

/ July 31, 2014
9 signs your b2b marketing could benefit from call intelligence

9 Signs Your B2B Marketing Could Benefit From Call Intelligence

B2B marketers are used to controlling and tracking every online engagement, from email open rates...

/ July 24, 2014
why googles secure search encourages better search marketing

Why Google’s Secure Search Encourages Better Search Marketing

I think a lot of search marketers have a love-hate relationship with Google. We love...

/ June 24, 2014

9 Reasons Your Paid Search Needs Call Intelligence

As a paid search marketer, you’re probably like the Bruce Lee of search analytics. With...

/ June 2, 2014

Ad Platforms Push Boundaries Of Omni-Channel Analytics

Cross-channel, multi-channel, omni-channel marketing – whatever you call it, it’s pretty obvious it’s the future....

/ May 6, 2014