Cari Thompson

All posts by Cari Thompson

Cari Thompson is a copywriter, online marketer, and blogger. She studied marketing and advertising and - drum roll, please - music at Brigham Young University. Cari started in traditional advertising as a media buyer then transitioned into the online world through buzz marketing, blogging, and copywriting. Her three greatest accomplishments include beating Super Mario 3 in one night without a whistle, drumming for tens of people, and licking an ice sculpture at the Versace Mansion.

3 Reasons Omnichannel and Multichannel Are Not The Same Thing

3 Reasons Omnichannel And Multichannel Are Not The Same Thing

I will admit that until I did some dedicated research, I didn’t know the difference...

/ February 7, 2017
15 Of The Most Credible Marketing Predictions For 2017

15 Of The Most Credible Marketing Predictions For 2017

We’ve been through this before: New Year marketing predictions. As you would expect, many predictions...

/ December 27, 2016
6 Most Heartwarming Holiday Ads Of 2016

6 Of The Most Heartwarming Holiday Ads Of 2016

I love when I start seeing holiday commercials on TV. But before you think I’m...

/ December 22, 2016
7 Things To Expect In The Ever-Evolving Path To Purchase

7 Things To Expect In The Ever-Evolving Path To Purchase

I hope you’ve already said your goodbyes to the linear path to purchase, because it’s...

/ December 21, 2016
10 Things The Best Listeners Have in Common

10 Things The Best Listeners Have In Common

At Invoca, we are all about real, person-to-person conversations because we know conversations drive business....

/ December 8, 2016
8 Marketing Predictions That Will Rock 2017

8 Marketing Predictions That Will Rock 2017

It’s the most wonderful time of the year! Prediction time! As 2016 comes to a...

/ November 17, 2016
Top 7 Barriers To Conversion You May Be Overlooking

Top 7 Barriers To Conversion You May Be Overlooking

When it comes to conversion rate optimization (CRO), we know the drill: change the button...

/ November 7, 2016
9 Examples Of Awesome Landing Pages That Drive Calls9 Examples Of Awesome Landing Pages That Drive Calls

9 Examples Of Awesome Landing Pages That Drive Calls

We love when we see businesses include a click-to-call button or phone number on their landing...

/ November 3, 2016
3 Ways You Can Make Your Customers Happy With Paid Search

3 Ways You Can Make Your Customers Happy With Paid Search

When it comes to paid search, most marketers are typically concerned with clickthrough rates, keywords,...

/ October 4, 2016
5 Signs You Need To Add Click To Call To Your PPC Campaigns

5 Signs You Need To Add Click To Call To Your PPC Campaigns

Today’s paid search marketers know what they’re doing. They’ve got their paid search campaigns dialed...

/ September 26, 2016
acquiring new customers with social media

3 Simple Tips For Acquiring New Customers With Social Media

Marketers are pouring money into social media. This year, they’ll spend $10.45 billion on social...

/ September 9, 2016
data hurting marketing

7 Ways Data Could Actually Be Hurting Your Marketing

Don’t get us wrong—we love data. But just like delicious bean burritos, sometimes you can...

/ September 7, 2016
Why The PPC Spotlight Is On Phone Calls

Why The PPC Spotlight Is On Phone Calls

Mobile customers have Internet access and phone capabilities in their back pockets, and they want...

/ August 15, 2016
10 quotes that will change the way marketers think about the phone

10 Quotes That Will Change The Way Marketers Think About The Phone

Marketing insiders are talking about phone calls, and for good reason. Did you know 42%...

/ July 22, 2016