Gregg Johnson

All posts by Gregg Johnson

Gregg is a seasoned digital marketing and SaaS leader, with over fifteen years of extensive experience bringing products to market in emerging categories, leading large teams, and working with the world’s best enterprise brands. Most recently, Gregg led Salesforce Marketing Cloud’s social marketing product line, where he integrated $1 billion of M&A investments into the Salesforce product portfolio. Prior to that he drove product strategy and development for Salesforce Chatter, helping define the nascent category of enterprise social networking and rolling out one of Salesforce's most successful products. Earlier in his career, Gregg was a consultant at Boston Consulting Group and worked in sales, marketing and product roles at several startups. He graduated from Stanford University and holds a Master’s degree from Johns Hopkins School of Advanced International Studies and an MBA from the Wharton School of Business.

Conversations Are Eating the World: Takeaways from Dreamforce

It was a hectic week at Dreamforce, as all things Salesforce and cloud computing take...

/ December 2, 2019
Invoca announces $56 million funding round

Announcing $56 Million in Funding to Help Marketers Drive Revenue from Conversations

Today is a big day for Invoca as we raised $56 million dollars in new...

/ October 17, 2019

Can Brands Automate a Human Connection?

This piece was originally published in SmartBrief. Intelligence is the ability to gather information and...

/ August 22, 2019
Invoca company photo. Invoca 2018 overview.

2018 Was a Breakout Year, but We’re Just Getting Started

By every metric, 2018 was the most successful year in Invoca company history. We saw...

/ February 20, 2019
Balancing bots with human interaction is critical in automating customer service

Customer Service Automation Takes a Bot Balancing Act

It seems that everywhere you turn, tech companies are trying to make actual interactions in...

/ October 2, 2018

Why Emerging Categories Create Unique Career Opportunities

This post originally appeared in Inc. Recruiting is one of my favorite parts of a...

/ November 21, 2017

Your Customers Still Want To Talk To A Human Being

This post originally appeared in Harvard Business Review. The rise of the internet has opened...

/ August 17, 2017

How Brands Will Connect To Customers Through Voicebots

This story was originally posted on Venturebeat. Amazon Alexa and Google Assistant have dramatically simplified...

/ May 31, 2017
Why Being "Customer-Friendly" Isn't Enough

Why Being “Customer-Friendly” Isn’t Enough

Every company today talks about being customer-focused. Some of them make good on this promise,...

/ November 29, 2016
Life After Salesforce: Why I'm Joining Invoca As CEO

Life After Salesforce: Why I’m Joining Invoca As CEO

Over the past decade, I was fortunate enough to ride on the wild roller coaster...

/ October 11, 2016