Ian Dailey

All posts by Ian Dailey

Ian Dailey leads product marketing at Invoca. In this role, Ian brings to market new call intelligence technologies that help modern marketers understand who's calling, what's happening in the conversation, and how they can best leverage these new data to improve ROI. Prior to this role, Ian led product marketing for the Rocket Fuel DSP — a pioneering buy-side programmatic media platform — where he launched a number of solutions including cross-device optimization, hyperlocal mobile targeting, and online-to-offline attribution. Ian holds an MBA from the University of Michigan and a bachelor’s degree from the University of Southern California.

4 Steps to Optimize Digital Marketing with Call Tracking and Analytics

Picking up where old-school call tracking leaves off, Invoca’s AI-powered call tracking platform can unearth...

/ July 18, 2018

Call Intelligence vs Call Tracking: What Digital Marketers Need to Know

Today’s buyer journey is rarely linear, and customers will interact with your brand across channels...

/ June 18, 2018