Jane Irene Kelly

All posts by Jane Irene Kelly

Jane Irene Kelly is a business and technology writer with more than two decades of experience. Her previous leadership roles in publishing include San Francisco bureau chief for Adweek magazine. Jane is a graduate of Syracuse University’s S.I. Newhouse School of Public Communications. She resides in Pennsylvania but keeps a piece of her heart in San Francisco.

What Is Lead Tracking — and Why It’s Critical to Your Marketing Campaigns

Leads are everything in the world of marketing and sales. They are the rough nuggets...

/ March 25, 2020

Top Tips for Creating Effective Google Responsive Search Ads

Google responsive search ads (RSAs) have officially replaced the old static expanded search ads as...

/ December 18, 2019

How to Drive More Sales and Revenue with Your Facebook Ads

Facebook has more than 2.3 billion active monthly users, so of course, marketers flock to...

/ August 9, 2019
Here are a few details for getting started with building lookalike audiences using call tracking data on two key platforms for managing digital marketing campaigns: Facebook and Google.

How to Create Lookalike Audiences in Facebook and Google Using Call Tracking Data

There are countless people on the internet right now in markets around the globe who...

/ June 20, 2019
Phones with Youtube video screen. How marketers can make Youtube advertising work.

How to Make Advertising Work on YouTube

Why advertise on YouTube? That question is easy to answer if you consider  the stats....

/ June 10, 2019
Room full of people. Google Marketing Live 2019 Keynote takeaways of Machine Learning to Drive Google Ads Advancement

Google Marketing Live 2019 Keynote – Machine Learning to Drive Google Ads Advancement

At Google Marketing Live 2019 in San Francisco, Google’s chief business officer Philipp Schindler emphasized...

/ May 15, 2019
Man on computer. How to use AI to make PPC ads more effective.

5 Ways to Use AI to Make Your PPC Ads More Effective

Getting the most from pay-per-click (PPC) ads is a priority for nearly every marketer. No...

/ April 1, 2019
Holding phone with chat screen. Chatbots are failing. Marketers should add EQ features.

Chatbots Are Failing Consumers. Here’s How They Can Do Better.

Chatbots are everywhere. These “conversational agents” can help us book a flight, order a pizza,...

/ March 11, 2019

The Future of Marketing: Predicting Consumer Behavior with AI

Understanding what consumers want and need — ideally, before they even do — is an...

/ February 25, 2019
Microsoft HoloLens AR VR customer service

AR Can Transform Customer Service by Elevating Human-to-Human Interactions

Augmented reality (AR) can enable some truly amazing user experiences, and it has the potential...

/ October 23, 2018
AI is helping improve customer experience

5 Innovative Companies Using AI to Enhance Customer Experience

Businesses across industries are investing a lot of resources in artificial intelligence (AI), hoping it...

/ September 10, 2018
AI has great potential, but there are some things it can't do just yet.

6 Things AI Can’t Do (Yet)

There is a stark line between artificial intelligence (AI) enthusiasts who passionately believe the technology...

/ August 7, 2018
Phone fraud is costing businesses billions

What Businesses Can do to Stop Robocalls and Call Fraud

Robocall scammers and toll-free pumping fraudsters are a costly problem: Their phony calls created a...

/ July 17, 2018