Jane Irene Kelly

All posts by Jane Irene Kelly

Jane Irene Kelly is a business and technology writer with more than two decades of experience. Her previous leadership roles in publishing include San Francisco bureau chief for Adweek magazine. Jane is a graduate of Syracuse University’s S.I. Newhouse School of Public Communications. She resides in Pennsylvania but keeps a piece of her heart in San Francisco.

5 Ways to Use AI to Make Your PPC Ads More Effective

Getting the most from pay-per-click (PPC) ads is a priority for nearly every marketer. No...

/ April 1, 2019

Chatbots Are Failing Consumers. Here’s How They Can Do Better.

Chatbots are everywhere. These “conversational agents” can help us book a flight, order a pizza,...

/ March 11, 2019

The Future of Marketing: Predicting Consumer Behavior with AI

Understanding what consumers want and need — ideally, before they even do — is an...

/ February 25, 2019
Microsoft HoloLens AR VR

AR Can Transform Customer Service by Elevating Human-to-Human Interactions

Augmented reality (AR) can enable some truly amazing user experiences, and it has the potential...

/ October 23, 2018
AI is helping improve customer experience

5 Innovative Companies Using AI to Enhance Customer Experience

Businesses across industries are investing a lot of resources in artificial intelligence (AI), hoping it...

/ September 10, 2018
AI has great potential, but there are some things it can't do just yet.

6 Things AI Can’t Do (Yet)

There is a stark line between artificial intelligence (AI) enthusiasts who passionately believe the technology...

/ August 7, 2018
Phone fraud is costing businesses billions

What Businesses Can do to Stop Robocalls and Call Fraud

Robocall scammers and toll-free pumping fraudsters are a costly problem: Their phony calls created a...

/ July 17, 2018