How to Make Advertising Work on YouTube
Why advertise on YouTube? That question is easy to answer if you consider the stats....
Google Marketing Live 2019 Keynote – Machine Learning to Drive Google Ads Advancement
At Google Marketing Live 2019 in San Francisco, Google’s chief business officer Philipp Schindler emphasized...
5 Ways to Use AI to Make Your PPC Ads More Effective
Getting the most from pay-per-click (PPC) ads is a priority for nearly every marketer. No...
Chatbots Are Failing Consumers. Here’s How They Can Do Better.
Chatbots are everywhere. These “conversational agents” can help us book a flight, order a pizza,...
The Future of Marketing: Predicting Consumer Behavior with AI
Understanding what consumers want and need — ideally, before they even do — is an...
AR Can Transform Customer Service by Elevating Human-to-Human Interactions
Augmented reality (AR) can enable some truly amazing user experiences, and it has the potential...
5 Innovative Companies Using AI to Enhance Customer Experience
Businesses across industries are investing a lot of resources in artificial intelligence (AI), hoping it...
6 Things AI Can’t Do (Yet)
There is a stark line between artificial intelligence (AI) enthusiasts who passionately believe the technology...
What Businesses Can do to Stop Robocalls and Call Fraud
Robocall scammers and toll-free pumping fraudsters are a costly problem: Their phony calls created a...
