Top Tips for Creating Effective Google Responsive Search Ads
Google responsive search ads (RSAs) have officially replaced the old static expanded search ads as...
How to Drive More Sales and Revenue with Your Facebook Ads
Facebook has more than 2.3 billion active monthly users, so of course, marketers flock to...
How to Create Lookalike Audiences in Facebook and Google Using Call Tracking Data
There are countless people on the internet right now in markets around the globe who...
How to Make Advertising Work on YouTube
Why advertise on YouTube? That question is easy to answer if you consider the stats....
Google Marketing Live 2019 Keynote – Machine Learning to Drive Google Ads Advancement
At Google Marketing Live 2019 in San Francisco, Google’s chief business officer Philipp Schindler emphasized...
5 Ways to Use AI to Make Your PPC Ads More Effective
Getting the most from pay-per-click (PPC) ads is a priority for nearly every marketer. No...
Chatbots Are Failing Consumers. Here’s How They Can Do Better.
Chatbots are everywhere. These “conversational agents” can help us book a flight, order a pizza,...
The Future of Marketing: Predicting Consumer Behavior with AI
Understanding what consumers want and need — ideally, before they even do — is an...
AR Can Transform Customer Service by Elevating Human-to-Human Interactions
Augmented reality (AR) can enable some truly amazing user experiences, and it has the potential...
5 Innovative Companies Using AI to Enhance Customer Experience
Businesses across industries are investing a lot of resources in artificial intelligence (AI), hoping it...
6 Things AI Can’t Do (Yet)
There is a stark line between artificial intelligence (AI) enthusiasts who passionately believe the technology...
What Businesses Can do to Stop Robocalls and Call Fraud
Robocall scammers and toll-free pumping fraudsters are a costly problem: Their phony calls created a...
