Jennifer Rios

All posts by Jennifer Rios

how we optimized marketing automation to boost efficiency by 300%

How We Optimized Marketing Automation To Boost Efficiency By 300%

There’s nothing innately automatic about marketing automation. It doesn’t come with instructions either. With such...

/ December 15, 2015
how to use call intelligence for better marketing automation

How To Use Call Intelligence For Better Marketing Automation

Nearly 70% of businesses use a marketing automation platform, or are implementing one, according to...

/ July 10, 2015

Does Your PPC Strategy Discourage Mobile Conversions?

PC is one of those marketing channels that can be so satisfying. How great is...

/ July 15, 2014
the metrics insurance companies Need to Measure Mobile Success

The Metrics Insurance Companies Need To Measure Mobile Success

By 2015, smartphone penetration per capita is projected to reach 81% in North America, according...

/ May 8, 2014

Why You Still Need To Optimize Your Mobile Search Marketing

By 2017 almost 90% of Americans will be using smartphones, according to Forrester’s report, “Optimize...

/ April 22, 2014