Julia Stead

All posts by Julia Stead

Julia is an experienced marketer who has been working with Invoca since 2012, and has a background in B2B marketing, SaaS and cloud technology. She began her career in the performance marketing world, in program and marketing management with software provider IncomeAccess in Montreal. She went on to work as a marketing management consultant and strategist, helping other B2B technology companies in North America and Europe to successfully launch and adopt new marketing strategies that target Fortune 1000 companies. Julia holds a BA in English from McGill University, and an MBA with a specialization in Marketing from the University of Montreal. She loves running, living near the ocean, good puns, and surprising people with her Canadian-ness.


Why Brands In These 3 Categories Need To Prepare For The Voice Era

Amazon, Google, Microsoft and Facebook are investing in AI-enhanced devices that provide answers when we ask questions....

/ February 6, 2018

5 Compelling Reasons To Convince Your Boss To Send You To The Call Intelligence Summit

Invoca’s annual Call Intelligence Summit is just around the corner, taking place October 19-21 in...

/ September 7, 2016
invoca shares their martech stack masterpiece

Invoca Shares Their MarTech Stack Masterpiece

Marketing award season is in full swing (yes, I’m declaring that it exists) with the...

/ April 28, 2016
invoca's journey to account-based marketing [slideshare]

Invoca’s Journey To Account-Based Marketing [SlideShare]

Account-based marketing has been one of the hottest topics in B2B marketing this year, and...

/ March 11, 2016
mastering omnichannel marketing in chi-town

Mastering Omnichannel Marketing In Chi-Town

There’s been a lot of talk lately about what omnichannel marketing really means, and why...

/ February 4, 2016
3 things that make an event worth my (and your) time

3 Things That Make An Event Worth My (And Your) Time

It’s the end of the year, and I bet the last thing on marketers’ wish...

/ December 22, 2015
launching account-based marketing: the top 4 things i've learned so far

Launching Account-Based Marketing: The Top 4 Things I’ve Learned So Far

Account-Based Marketing — everyone is talking about it, but is anyone really doing it yet?...

/ November 17, 2015
4 things i learned using call intelligence as a b2b marketer

4 Things I Learned Using Call Intelligence As A B2B Marketer

Working in demand generation at an innovative software company like Invoca, my life as a...

/ July 29, 2015
live in san francisco: how to survive in a cross-device, multi-channel world

Live In San Francisco: How To Survive In A Cross-Device, Multi-Channel World

Keeping up in today’s rapidly changing marketing landscape is a battle. As a digital marketer,...

/ May 27, 2015
adwords launches more mobile-centric updates

AdWords Launches More Mobile-Centric Updates

Over the past few years, Google AdWords has steadily shifted its focus to mobile. The...

/ February 27, 2015
search marketing must-haves for 2015: cmo roundtable webinar

Search Marketing Must-Haves For 2015: CMO Roundtable Webinar

The stretch between Thanksgiving and Christmas has always been my favorite times of year and...

/ December 8, 2014
the most powerful facebook retargeting feature you’re not using

The Most Powerful Facebook Retargeting Feature You’re Not Using

If you’re like most marketers today, you spend a good amount of advertising budget on...

/ November 10, 2014
why call intelligence is the next big differentiator for b2b marketers

Why Call Intelligence Is The Next Big Differentiator For B2B Marketers

As a B2B marketer who spends much of her day evaluating demand generation strategies, I’m...

/ August 17, 2014
attending irce in chicago this week? read this first.

Attending IRCE In Chicago This week? Read This first.

What better way to enjoy the lovely summer weather of Chicago this week than at...

/ June 9, 2014