Julia Stead

All posts by Julia Stead

Julia is an experienced marketer who has been working with Invoca since 2012, and has a background in B2B marketing, SaaS and cloud technology. She began her career in the performance marketing world, in program and marketing management with software provider IncomeAccess in Montreal. She went on to work as a marketing management consultant and strategist, helping other B2B technology companies in North America and Europe to successfully launch and adopt new marketing strategies that target Fortune 1000 companies. Julia holds a BA in English from McGill University, and an MBA with a specialization in Marketing from the University of Montreal. She loves running, living near the ocean, good puns, and surprising people with her Canadian-ness.

Woman standing talking on the phone with shopping bag. How AI can help marketers solve brand based problems.

4 Common Brand-Based Problems Marketers Can Solve with AI

Historically, many brand-based problems have stemmed from not being human enough. This issue is going...

/ May 23, 2019
Chatbots or voice tools, what marketers should invest

Voice Tools Versus Chatbots: Where Should Marketers Invest?

A few years ago, industry experts predicted that text-based chatbots were the next big thing in automated...

/ March 4, 2019
Woman drawing thumbs up. Selling call tracking platform

How to Sell a Call Tracking Platform to Your Boss

Buying marketing technology like call tracking is rarely a quick and simple process. As a...

/ July 27, 2018
Invoca analytics Forrester Wave Report

Invoca Named Strong Performer in Forrester AI-Fueled Speech Analytics Report

AI-fueled speech analytics is revolutionizing how businesses use conversational data, particularly when it comes to...

/ June 22, 2018

Why Financial Institutions are Investing in Voice-Centric AI Solutions

Financial services companies are accustomed to engaging with their customers on the phone, and the...

/ March 12, 2018

Why Brands In These 3 Categories Need To Prepare For The Voice Era

Amazon, Google, Microsoft and Facebook are investing in AI-enhanced devices that provide answers when we ask questions....

/ February 6, 2018

5 Compelling Reasons To Convince Your Boss To Send You To The Call Intelligence Summit

Invoca’s annual Call Intelligence Summit is just around the corner, taking place October 19-21 in...

/ September 7, 2016
invoca shares their martech stack masterpiece

Invoca Shares Their MarTech Stack Masterpiece

Marketing award season is in full swing (yes, I’m declaring that it exists) with the...

/ April 28, 2016
invoca's journey to account-based marketing [slideshare]

Invoca’s Journey To Account-Based Marketing [SlideShare]

Account-based marketing has been one of the hottest topics in B2B marketing this year, and...

/ March 11, 2016
mastering omnichannel marketing in chi-town

Mastering Omnichannel Marketing In Chi-Town

There’s been a lot of talk lately about what omnichannel marketing really means, and why...

/ February 4, 2016
3 things that make an event worth my (and your) time

3 Things That Make An Event Worth My (And Your) Time

It’s the end of the year, and I bet the last thing on marketers’ wish...

/ December 22, 2015
launching account-based marketing: the top 4 things i've learned so far

Launching Account-Based Marketing: The Top 4 Things I’ve Learned So Far

Account-Based Marketing — everyone is talking about it, but is anyone really doing it yet?...

/ November 17, 2015
4 things i learned using call intelligence as a b2b marketer

4 Things I Learned Using Call Intelligence As A B2B Marketer

Working in demand generation at an innovative software company like Invoca, my life as a...

/ July 29, 2015
live in san francisco: how to survive in a cross-device, multi-channel world

Live In San Francisco: How To Survive In A Cross-Device, Multi-Channel World

Keeping up in today’s rapidly changing marketing landscape is a battle. As a digital marketer,...

/ May 27, 2015