Julia Stead

All posts by Julia Stead

Julia is an experienced marketer who has been working with Invoca since 2012, and has a background in B2B marketing, SaaS and cloud technology. She began her career in the performance marketing world, in program and marketing management with software provider IncomeAccess in Montreal. She went on to work as a marketing management consultant and strategist, helping other B2B technology companies in North America and Europe to successfully launch and adopt new marketing strategies that target Fortune 1000 companies. Julia holds a BA in English from McGill University, and an MBA with a specialization in Marketing from the University of Montreal. She loves running, living near the ocean, good puns, and surprising people with her Canadian-ness.

adwords launches more mobile-centric updates

AdWords Launches More Mobile-Centric Updates

Over the past few years, Google AdWords has steadily shifted its focus to mobile. The...

/ February 27, 2015
search marketing must-haves for 2015: cmo roundtable webinar

Search Marketing Must-Haves For 2015: CMO Roundtable Webinar

The stretch between Thanksgiving and Christmas has always been my favorite times of year and...

/ December 8, 2014
the most powerful facebook retargeting feature you’re not using

The Most Powerful Facebook Retargeting Feature You’re Not Using

If you’re like most marketers today, you spend a good amount of advertising budget on...

/ November 10, 2014
why call intelligence is the next big differentiator for b2b marketers

Why Call Intelligence Is The Next Big Differentiator For B2B Marketers

As a B2B marketer who spends much of her day evaluating demand generation strategies, I’m...

/ August 17, 2014
attending irce in chicago this week? read this first.

Attending IRCE In Chicago This week? Read This first.

What better way to enjoy the lovely summer weather of Chicago this week than at...

/ June 9, 2014

Twitter Sees The Light: Platform Improves Advertising Options By Adding Click-To-Call

Ttwitter announced this week that it will be beta-testing a Click-to-Call button in ads, enabling...

/ March 12, 2014
Forrester on Insurance: Marketing Tips For a Winning eBusiness and Channel Strategy in 2014

Forrester On Insurance: Marketing Tips For A Winning eBusiness And Channel Strategy In 2014

2013 wasn’t easy for Insurance marketers – and Forrester Analyst, Ellen Carney, has provided a...

/ January 28, 2014