Kyle Christensen

All posts by Kyle Christensen

Kyle is a SaaS veteran, having spent over 15 years working in enterprise software. Before Invoca, Kyle was VP of Marketing at Responsys, a leading cloud platform for cross-channel digital marketing, where he launched the company's mobile product line and drove the growth of the enterprise business up until the company's acquisition by Oracle for $1.5B. Kyle has also served in senior strategic product marketing and management roles at Zuora and at Salesfore.com where he ran enterprise marketing for Data.com and helped launch the Service Cloud line of business.

Answer The Phone: Calls Can Make Or Break Consumers’ Financial Decisions

This article originally appeared on CMO.com. The banking industry is adapting to the mobile-first era....

/ March 1, 2017
Supercharge your email marketing with phone calls

Supercharge Your Email Marketing With Phone Calls

This post originally appeared on marketingprofs.com People love to say email will soon be dead,...

/ December 16, 2016
why do we hate humans?

Why Do We Hate Humans?

This article originally appeared on VentureBeat. Chat bots are the tech du jour, and for...

/ July 20, 2016
when email marketing and phones unite, everybody wins

When Email Marketing And Phones Unite, Everybody Wins

This post originally appeared on the Salesforce Marketing Cloud blog. What do we digital marketers...

/ June 29, 2016
the conversation economy: voice is making a comeback

The Conversation Economy: Voice Is Making A Comeback

This post originally appeared on cmo.com Something unexpected is happening in the digital age: Voice...

/ May 3, 2016
4 ways to fill the hole in your omnichannel strategy

4 Ways To Fill The Hole In Your Omnichannel Strategy

This post originally appeared on the iMedia Connection blog. Marketers are investing in reaching customers...

/ March 2, 2016
how to create a killer keynote experience in 3 easy steps

How To Create A Killer Keynote Experience In 3 Easy Steps

I love all things marketing, from data-driven demand-gen, to beautiful branding, to compelling copy. But...

/ December 1, 2015
the state of the mobile experience [infographic]

The State Of The Mobile Experience [Infographic]

The mobile marketing landscape is complex. As you develop your mobile strategy you need to...

/ November 10, 2015
countdown to invoca’s first call intelligence summit

Countdown To Invoca’s First Call Intelligence Summit

We’re less than a week out from Invoca’s first ever Call Intelligence Summit, where we’ll...

/ October 16, 2015
product launches in a saas world: 4 common pitfalls to avoid

Product Launches In A SaaS World: 4 Common Pitfalls To Avoid

This post originally appeared on SaaScribe. From the annual unveiling of the new iPhone to...

/ October 7, 2015
the massive mobile trend that mary meeker skipped over

The Massive Mobile Trend That Mary Meeker Skipped Over

This post originally appeared on LinkedIn. Marketers everywhere are pouring over Mary Meeker’s annual Internet...

/ June 1, 2015
5 things scarier than google’s mobilegeddon

5 Things Scarier Than Google’s Mobilegeddon

Tomorrow’s impending update for the good of mobile search has marketers in full panic mode....

/ April 20, 2015
will the marketing cloud ever be enough?

Will The Marketing Cloud Ever Be Enough?

The concept of a one-stop marketing cloud has blown up. Hundreds and hundreds of companies...

/ October 30, 2014
see what's new at invoca.com

See What’s New At Invoca.com

At Invoca, we’ve been putting in serious time and brain power to launch our new...

/ October 15, 2014