Lisa McGreevy

All posts by Lisa McGreevy

Lisa McGreevy is a professional freelance journalist and blogger with more than 18 years experience covering enterprise products and services, brand marketing, and emerging technology. Lisa is based in Tampa, FL. Follow her on Twitter @LisaH.

3 must watch webinars for marketers who value phone calls

3 Must-Watch Webinars For Marketers Who Value Phone Calls

I know it can seem like everything you thought you knew about digital marketing is...

/ January 12, 2017
Top 12 Influencers You Need To Follow On LinkedIn

Top 12 Influencers You Need To Follow On LinkedIn

Social media platforms like Facebook and Twitter are great places to engage with your family,...

/ December 20, 2016
Mobile Usage Is On The Rise So Marketers Need To Adapt

Mobile Usage Is On The Rise So Marketers Need To Adapt

Accessing the internet from a desktop computer isn’t a process that’s going away anytime soon...

/ November 18, 2016
5 Reasons Why Customers Hate Your Emails

5 Reasons Why Customers Hate Your Emails

Marketers, let’s talk about your emails. Are people opening your messages at the rate you had...

/ October 28, 2016
What Is The Role Of Phone Calls In The Customer Journey?

What Is The Role Of Phone Calls In The Customer Journey?

We have a message for all the marketers out there — consumers are calling.  Today’s...

/ October 21, 2016
3 Struggles Financial Service Marketers Face In An Omnichannel World

3 Struggles Financial Service Marketers Face In An Omnichannel World

In an omnichannel world, the struggle is real for financial marketers. The financial sector may...

/ September 30, 2016
how to make your email more omnichannel

How To Make Your Email Strategy More Omnichannel

Marketers know that omnichannel marketing is the de facto business strategy for finding and retaining...

/ September 2, 2016
20 facts about phone calls marketers still don't know

20 Useful Facts About Phone Calls Most Marketers Still Don’t Know

Phone calls are a proven part of the omnichannel customer experience. In case you need...

/ August 12, 2016
4 big google adwords updates you need to prepare for

4 Big Google AdWords Updates You Need To Prepare For

The team at Google AdWords has been hard at work rolling out major updates that...

/ June 28, 2016
3 ways social media makes it easy for customers to contact your business

3 Ways Social Media Makes It Easy For Customers To Contact Your Business

One of the fastest growing trends in social media is the addition of click-to-call, chat,...

/ May 26, 2016
5 questions you should ask yourself when investing in martech

5 Questions You Should Ask Yourself When Investing In Martech

The martech landscape is bloated. There are well over 3,000 tools, and many of them...

/ April 26, 2016
marketing with emojis: ? or ??

Marketing With Emojis: ? Or ??

It used to be easy to dismiss emojis as a passing, winky-faced fad. Then along...

/ April 6, 2016
3 laws of personalized marketing you should never ignore

3 Laws Of Personalized Marketing You Should Never Ignore

Let’s get real for a minute. Don’t you secretly love it when a company treats...

/ March 15, 2016
what’s new in the world of mobile apps?

What’s New In The World Of Mobile Apps?

Just when you think you have the mobile app landscape all figured out, some cheeky...

/ March 9, 2016