Laura Schierberl

All posts by Laura Schierberl

Laura Schierberl is director of content marketing and communications at Invoca. Prior to that she held positions at Oracle, Responsys and Hill & Knowlton where she honed her skills in all things PR, content and social media. Laura earned a B.A. in Spanish and Communications at Wake Forest University. Fun facts: she loves crime TV shows and her labrador has dabbled in modeling.

Invoca Platform Data Reveals The Impact of COVID-19 on Inbound Call Volume to Businesses

The type of worldwide upheaval that the COVID-19 pandemic has caused hasn’t been felt in...

/ April 2, 2020

New Research Shows How Marketers Are Using First-Party Data and Call Tracking

As new regulations like GDPR and CCPA reduce the availability of third-party consumer data and...

/ October 2, 2019
A man holding and looking at his phone, How call tracking makes you a better marketer

How Call Tracking Makes Marketing More Efficient

It’s no secret that marketing’s job description has expanded and become more complex as data...

/ July 10, 2019
Survey shows consumers don’t trust AI for customer service on healthcare & financial services, but prefer human assistance.

New Invoca Research Conducted by The Harris Poll

Brands are betting on AI and digital communications to enhance their customer experience, and, in...

/ June 26, 2019
Invoca Santa Barbara new headquarters ribbon cutting with mayor

Santa Barbara Mayor Helps Invoca Commemorate its New State Street Headquarters

About six weeks ago, we moved our headquarters to a beautiful and significantly larger space...

/ June 3, 2019
Invoca call tracking wins Aragon Hot Vendor Award

Invoca Named a Hot Vendor in Conversational Intelligence by Aragon Research

We’re excited to share that Invoca was named a “Hot Vendor in Conversational Intelligence for...

/ May 15, 2019
Man on phone using computer, Why call tracking makes you a better marketer

4 Reasons Why Call Tracking Makes You a Better Marketer

It’s easy for marketers to get stuck in the “get sh*t done” hamster wheel leading...

/ April 11, 2019
Here are Adobe Summit Keynote takeaways.

5 Takeaways From The Adobe Summit Keynote

Even though I’m not physically at Adobe Summit, I committed my morning to soaking up...

/ March 26, 2019
Invoca Signal AI wins 2019 Artificial Intelligence Excellence Award

Invoca Signal AI Earns More Industry Recognition

We are very excited to share that Invoca’s Signal AI solution has won a 2019...

/ March 14, 2019
Importance of closed loop attribution and how to get it.

Closed Loop Attribution: Why You Need it, How to Get It

If you’re an acquisition marketer, you should be very familiar with attribution. Without it, you...

/ December 13, 2018
Man facing robot. Adobe experience cloud director of cloud marketing Invoca interview.

Q&A With Adobe Experience Cloud Director of Product Marketing Adam Justis

We interviewed Adobe Experience Cloud Director of Product Marketing, Adam Justis, to get his take on...

/ December 4, 2018
Emotional Intelligence industry ranks

How 6 Industries Rank When it Comes to Emotional Intelligence

Not gonna lie, I love a stress-free purchase that takes one click. I’m an Amazon...

/ October 24, 2018
Emotional Intelligence in the Age of AI

New Research Shows Emotions Still Matter In The Age of AI

It’s no surprise that being successful in today’s work environment means having the right mix...

/ October 9, 2018
Invoca summit 2018 preview

Invoca Summit Speaker Preview: Q&A with Adobe’s Amit Ahuja

Can’t wait for Invoca Summit 2018? Neither can we! That’s why we’re sharing a quick...

/ October 2, 2018