Laura Schierberl

All posts by Laura Schierberl

Laura Schierberl is director of content marketing and communications at Invoca. Prior to that she held positions at Oracle, Responsys and Hill & Knowlton where she honed her skills in all things PR, content and social media. Laura earned a B.A. in Spanish and Communications at Wake Forest University. Fun facts: she loves crime TV shows and her labrador has dabbled in modeling.

It’s Official: Invoca Is Now A Facebook Marketing Partner

We couldn’t be happier to announce that Invoca has been selected as a Facebook Marketing...

/ October 5, 2017
How to Make The Call Center Your Digital Marketing Ally

How to Make The Call Center Your Digital Marketing Ally

Email, web, social, paid search, display, print ads, billboards, radio and TV….these are the tools...

/ March 28, 2017
International Women's Day at Invoca

Celebrating International Women’s Day At Invoca

In recognition of International Women’s Day (today!), we’re taking a break from writing marketing content...

/ March 8, 2017
Woman talking on phone

Why Bots Won’t Replace Human Conversations Anytime Soon

A recent VentureBeat article asserted, “Bots can already chat on websites, answer questions on mobile apps,...

/ February 1, 2017
2017 Marketing Predictions: Sure Bets and Long Shots for the New Year

Marketing Predictions: Sure Bets and Long Shots for 2017

It’s the most wonderful time of year…a chill in the air, lights on the tree,...

/ December 12, 2016
How 4 Brands Are Revolutionizing the Customer Experience

How 4 Brands Are Revolutionizing The Customer Experience

This post originally appeared on the Oracle Marketing Cloud blog. As consumers, we don’t actively...

/ December 5, 2016
10 amazing marketing blogs we're thankful for this year

10 Amazing Marketing Blogs We’re Thankful For This Year

What would the week of Thanksgiving be without a blog post about something we’re thankful...

/ November 21, 2016
marketo's heidi bullock on why marketers need to be customer obsessed

Unbounce’s Georgiana Laudi On Landing Pages That Get Results

Open Mic is a monthly Q&A Series by Invoca that offers a fresh perspective from...

/ November 14, 2016
how mobile is redefining the path to purchase

How Mobile Is Redefining The Path To Purchase

This post originally appeared on Adobe’s Digital Marketing Blog. If you’re anything like me, you...

/ October 14, 2016
4 Things I Learned From the Masters of Omnichannel

4 Things I Learned From The Masters of Omnichannel

Last month Invoca brought our Omnichannel Masters Series to San Francisco. We heard from marketers...

/ September 13, 2016
marketo's heidi bullock on why marketers need to be customer obsessed

Hubspot’s Meghan Keaney Anderson On Why Every Marketer Should Be An Experimenter

Open Mic is a monthly Q&A Series by Invoca that offers a fresh perspective from...

/ September 6, 2016
Three New Ways To Think About The Customer Journey

Three New Ways To Think About The Customer Journey

This post originally appeared on the Adobe Digital Marketing Blog. At the end of the...

/ August 19, 2016
a zen approach to measuring content marketing roi

A Zen Approach To Measuring Content Marketing ROI

This post originally appeared on Social Media Today. If you’re doing content marketing, you’ve got your...

/ July 27, 2016
30 search marketing influencers you should start following today

30 Search Marketing Influencers You Should Start Following Today

If all or part of your job includes search marketing, you understand that keeping up...

/ July 19, 2016