Laura Schierberl

All posts by Laura Schierberl

Laura Schierberl is director of content marketing and communications at Invoca. Prior to that she held positions at Oracle, Responsys and Hill & Knowlton where she honed her skills in all things PR, content and social media. Laura earned a B.A. in Spanish and Communications at Wake Forest University. Fun facts: she loves crime TV shows and her labrador has dabbled in modeling.

Insurance Industry Must Apply Voice AI with a Human Touch

Insurance Industry Must Apply Voice AI with a Human Touch

Voice-controlled AI is no longer a novelty. In the past year, smart speakers have become...

/ September 11, 2018
Improving the customer journey with call tracking

Using Call Tracking to Enhance the Post-Call Customer Journey

You’ve probably noticed that marketers like to throw around the term “customer journey” a lot....

/ August 21, 2018
See why Rank Media Performance Marketing Uses Invoca

Rank Media Grows Performance Business With Invoca [Video]

Rank Media is a full service digital agency based in Montreal, Canada. It’s performance marketing...

/ July 21, 2018
Employees at Invoca Company Picnic

How We’re Fostering Diversity & Inclusion at Invoca

Diversity and inclusion are currently at the forefront of many discussions in the technology industry,...

/ July 20, 2018
People smiling looking at phone. Google click to call for marketers

4 New Google Click-to-Call Features Marketers Need to Know About

If you’re a marketer, it’s safe to assume that you have an intimate relationship with...

/ June 28, 2018
Invoca Best AI-Based Marketing Solution

Invoca Wins AI Breakthrough Award for Signal AI Solution

It’s been a week full of accolades, so we’re thrilled to share that Invoca’s Signal...

/ June 26, 2018

Employee Spotlight: Mike McCourt, Astrophysicist Turned Data Scientist

Given all the advances and recognition in AI that Invoca has achieved, it’s time to...

/ May 10, 2018
Voice-First World

5 Tips for Connecting With Customers In A Voice-First World

With Siri on our phones and Alexa in our living rooms, voice is quickly changing...

/ January 18, 2018
Rocket Boost

How BoomTown Boosted Revenue by 20% With Invoca for Facebook

Grabbing more than 60% of 2017 digital ad spend, Facebook and Google are officially a duopoly...

/ January 10, 2018

The Future of Voice And AI: What Marketers Need To Know In 2018 [Q&A]

Here at Invoca we were fortunate enough to have Jim Sterne moderate a panel at...

/ December 14, 2017

Invoca Recognized As Pioneer In Artificial Intelligence By CB Insights

Artificial Intelligence (AI) seems to be on the tip of everyone’s tongue these days, and...

/ December 11, 2017

It’s Official: Invoca Is Now A Facebook Marketing Partner

We couldn’t be happier to announce that Invoca has been selected as a Facebook Marketing...

/ October 5, 2017
How to Make The Call Center Your Digital Marketing Ally

How to Make The Call Center Your Digital Marketing Ally

Email, web, social, paid search, display, print ads, billboards, radio and TV….these are the tools...

/ March 28, 2017
International Women's Day at Invoca

Celebrating International Women’s Day At Invoca

In recognition of International Women’s Day (today!), we’re taking a break from writing marketing content...

/ March 8, 2017