Owen Ray

All posts by Owen Ray

Owen Ray is the Senior Content Marketing Manager at Invoca. Prior to that, he worked with SaaS companies like Aria Systems, Glassdoor, and Mindjet. Owen sharpened his writing tools at San Francisco State University and Bay Area newspapers before working his way into the Silicon Valley creative services set. He hails from Petaluma, California and definitely does not leave work early on Wednesdays to go drag racing at Sonoma Raceway.

Invoca Summit 2018 Adobe Amit Ahuja

Invoca Summit Wrap-up: It’s all About Experiences

Invoca Summit 2018 is officially in the can and we think that it was our...

/ November 14, 2018

Invoca Summit Day 2 Wrap-Up: Attribution, Attribution, Attribution

We heard this a lot today: “Data is oxygen.” And as Matt Wolf, Director of...

/ November 8, 2018

Invoca Summit 2018: Breakout Sessions You Can’t Miss

The big day is almost here — Invoca Summit 2018 starts in less than a...

/ October 30, 2018

Marketing Calls: Halloween Edition

Kill Creepy Robocalls with Google Pixel Phones Full disclosure: I bought a Pixel 3 this...

/ October 26, 2018
How to prevent affliate fraud

4 Types of Affiliate Fraud Performance Marketers Need to Know About

Performance marketing brings brands, networks, and affiliates together to drive more traffic and conversions for...

/ October 25, 2018
law firm using call tracking for attribution

How a Leading Law Firm Uses Invoca to Get Full Visibility of the Customer Journey

You have likely seen phone numbers for personal injury law firms everywhere from the internet...

/ October 18, 2018
Research obsessed customers

5 Ways to Reach the Research-Obsessed Consumer

The last time you bought something, how much time did you spend researching online before...

/ October 10, 2018
Consumer angst

Rethinking Customer Experience in the Age of Consumer Angst

The economy is sailing along, unemployment is low, and the stock market is soaring. Despite...

/ October 10, 2018
Marketing calls: friday digital marketing digest of useful and uselss stuff

Marketing Calls – Let’s Talk About Talking Edition

Siri Goes Enterprise with Salesforce Just a few weeks ago, our marketing VP Julia Stead...

/ October 5, 2018
Marketing calls: friday digital marketing digest of useful and uselss stuff

Marketing Calls: Dreaming of Dreamforce Edition

Welcome to Marketing Calls, your one-stop shop for the week’s top news for digital marketers....

/ September 21, 2018
PPC Tactics that every marketer needs to know

11 Killer PPC Tactics Every Marketer Needs to Know

Paid search is an efficient and cost-effective way to drive more high-intent customers to your...

/ September 18, 2018
Marketing calls: friday digital marketing digest of useful and uselss stuff

Marketing Calls: Fall Edition

Welcome to Marketing Calls, your one-stop shop for the week’s top news & entertainment for...

/ September 14, 2018
Dispatch health uses Invoca call tracking

Dispatch Health Improves Conversions 50% with Invoca

Today’s marketers are all about making data-based decisions. The days of guessing and gut feelings...

/ September 6, 2018
The lowdown on call analytics AIs.

Call Tracking AI: 5 Truths and Fallacies

The way artificial intelligence is used in marketing platforms can seem a bit mysterious. Sometimes...

/ August 27, 2018