Owen Ray

All posts by Owen Ray

Owen Ray is the Senior Content Marketing Manager at Invoca. Prior to that, he worked with SaaS companies like Aria Systems, Glassdoor, and Mindjet. Owen sharpened his writing tools at San Francisco State University and Bay Area newspapers before working his way into the Silicon Valley creative services set. He hails from Petaluma, California and definitely does not leave work early on Wednesdays to go drag racing at Sonoma Raceway.

How to Track Online and Offline Conversions in Google Ads

It looks like you have all of the right Google Ads campaigns set up and...

/ September 18, 2019

How to Choose the Right Google Ads Campaign and Make it Better with Call Tracking

To get the most out of what you’re spending on Google Ads, you need to...

/ September 9, 2019

Why Investing in Call Tracking Needs to be a Priority for Your Marketing Team

When it comes to spending your money on martech, there are nice-to-haves and must-haves. The...

/ August 27, 2019
Man on his phone and laptop on a table. Attribution for phone calls marketers should know.

3 Types of Call Attribution You Need to Know About

Most marketers know the importance of attribution. It’s how you show that your marketing efforts...

/ August 12, 2019

Using Microsoft Advertising and Bing Has Big Benefits for Your PPC Campaigns

Once you have your Google paid search strategy in place, you can wipe your hands...

/ July 29, 2019
Awards won by Invoca call tracking and analytics

What Makes Invoca the Best Call Tracking Platform for Marketers

If you’ve been reading the Invoca blog for the last few weeks, you probably noticed...

/ July 3, 2019
Cookies smashed mobile phone. Marketers using call tracking software get retargeting data without third-party tracking cookies

Cookies are Dead Part 2: What Marketers Can Do About It

As we discussed in our post last week, it’s clear that browser tracking cookies are...

/ June 11, 2019
Invoca customers win Search Engine Land Awards 2019

Invoca Customers Win 2019 Search Engine Land Awards

Many Invoca call tracking users are sophisticated marketers who are always looking for new ways...

/ June 5, 2019
Cookies smashed laptop screen. Search engines block browser cookies and what it means to marketers

What the Death of Browser Tracking Cookies Means for Marketers: Part 1

The tracking cookie is crumbling and it’s about to make a big mess for marketers....

/ May 28, 2019
Invoca is named market leader in call tracking report 2019

Invoca Named Best in Category & Market Leader in FeaturedCustomers Call Tracking Report

Are you tired of hearing about why Invoca is the best call tracking and analytics...

/ May 13, 2019
Get key takeaways for marketers from the Google I/O 2019 keynote

Google I/O 2019 Key Takeaways for Marketers

During the Google I/O 2019 keynote this morning, Google revealed advancements in augmented reality (A/R),...

/ May 7, 2019
Man talking on iPad screen. Invoca customer Progrexion revenue increase testimonial video.

See how Progrexion Increased Revenue by 40% Using Invoca and Adobe

Whether your credit score is 780 or 510, just thinking about it is enough to...

/ May 2, 2019
Woman on phone call looking at papers sitting on a chair. Is your call tracking platform not the best fit for your growing business?

9 Signs You’ve Outgrown Your Call Tracking Platform

It’s easy to see when you outgrow your car because all your kids and their...

/ April 30, 2019
Invoca Remains the Leader in Enterprise Call Tracking in New G2 Crowd Report

Invoca Remains the Leader in Enterprise Call Tracking in New G2 Crowd Report

Invoca continues to be recognized as the best call tracking and analytics solution for enterprise...

/ April 22, 2019