Owen Ray

All posts by Owen Ray

Owen Ray is the Senior Content Marketing Manager at Invoca. Prior to that, he worked with SaaS companies like Aria Systems, Glassdoor, and Mindjet. Owen sharpened his writing tools at San Francisco State University and Bay Area newspapers before working his way into the Silicon Valley creative services set. He hails from Santa Rosa, California and definitely does not leave work early on Wednesdays to go drag racing at Sonoma Raceway.

7 Things Marketers and Advertisers Need to Stop Doing in 2020

It’s once again the time of year for predictions posts and general harping on everything...

/ December 30, 2019
Cookies smashed laptop screen. Search engines block browser cookies and what it means to marketers

What the Death of Browser Tracking Cookies Means for Marketers: Part 1

Read part 2 of this series here. The tracking cookie is crumbling and it’s about...

/ December 17, 2019
Invoca call tracking helps you optimize your remarketing.

How to Use Call Tracking to Improve Ad Retargeting and Create a Better Customer Experience

American consumers are exposed to around 4,000 to 10,000 ads every day. That’s a whole...

/ December 4, 2019

See How YDesign Group Uses Invoca to Boost its ROAS

YDesign Group, LLC is a family of online-led retailers that offer lighting, fans, and home...

/ November 14, 2019

Using Microsoft Advertising and Bing Has Big Benefits for Your PPC Campaigns

Once you have your Google paid search strategy in place, you can wipe your hands...

/ November 7, 2019

What We Discovered at Invoca Summit 2019

Thanks to all of our amazing customers, sponsors, and partners, it was another breakout year...

/ October 24, 2019

How to Measure Paid Search ROI with Call Analytics Data

Now that you know how to choose the right paid search campaign type for your...

/ October 23, 2019
Answers to Invoca call tracking FAQ

The 17 Most Common Questions About Invoca Call Tracking Answered

Phone calls convert at 10x the rate of clicks, so it makes sense that many...

/ October 21, 2019

How to Use Google Call Extensions to Maximize Ad Revenue

Do you use Google Ads to drive sales calls to your business? Then you should...

/ October 9, 2019

Invoca Summit Speaker Preview: Getting Scalable Marketing Analytics Without a Data Science Team

Invoca Summit is coming and the lineup is getting hot with a keynote from Shark...

/ September 23, 2019

How to Track Online and Offline Conversions in Google Ads

It looks like you have all of the right Google Ads campaigns set up and...

/ September 18, 2019

How to Choose the Right Google Ads Campaign and Make it Better with Call Tracking

To get the most out of what you’re spending on Google Ads, you need to...

/ September 9, 2019

Why Investing in Call Tracking Needs to be a Priority for Your Marketing Team

When it comes to spending your money on martech, there are nice-to-haves and must-haves. The...

/ August 27, 2019
Man on his phone and laptop on a table. Attribution for phone calls marketers should know.

3 Types of Call Attribution You Need to Know About

Most marketers know the importance of attribution. It’s how you show that your marketing efforts...

/ August 12, 2019