Owen Ray

All posts by Owen Ray

Owen Ray is the Senior Content Marketing Manager at Invoca. Prior to that, he worked with SaaS companies like Aria Systems, Glassdoor, and Mindjet. Owen sharpened his writing tools at San Francisco State University and Bay Area newspapers before working his way into the Silicon Valley creative services set. He hails from Santa Rosa, California and definitely does not leave work early on Wednesdays to go drag racing at Sonoma Raceway.

Insurance marketers react to the COVID crisis.

Invoca Customer Shares Insights for Insurance Marketers Managing the COVID Crisis

Insurance businesses are experiencing wildly varying effects from the COVID-19 crisis. Depending on the type...

/ March 31, 2020

Healthcare Marketers Share How They’re Managing the COVID Crisis

Every industry is being impacted by the COVID-19 crisis in different and unexpected ways, and...

/ March 20, 2020

How eHealth Uses Call Tracking and Adobe Analytics

Finding Marketing Efficiencies and Creating a Seamless Buying Experience with Invoca and Adobe Analytics Results...

/ March 19, 2020
How we can help you use call tracking to better serve customers during COVID-19

How We Can Help You Better Serve Your Customers During COVID-19

In the last week, we have all experienced how quickly the COVID-19 situation can and...

/ March 17, 2020
Learn what call tracking software is and how marketers use it

What is Call Tracking Software and Why do Marketers Need It?

If you’ve never heard of call tracking software before, you might think that it’s used...

/ March 17, 2020
How Invoca is supporting customers during the covid outbreak

We’re Here to Keep You Connected with Your Customers

Whether you’re working from home or in the office this week, your main concern at...

/ March 11, 2020
VITAS Healthcare adopted Invoca’s AI-powered call tracking and analytics platform to gain a better understanding of what’s happening on calls to boost marketing ROI and help provide superior patient care.

How VITAS Healthcare Uses Call Tracking to Maximize Digital Marketing ROI

VITAS Healthcare adopted Invoca’s AI-powered call tracking and analytics platform to gain a better understanding...

/ February 28, 2020

Webinar: Using Conversational AI to Connect the Online to Offline Buying Experience

First-party data is your most important advantage in today’s highly regulated marketing environment, and customer...

/ February 14, 2020

AI-Based Conversational Analytics: Why It’s the Future for First-Party Marketing Data

As new regulations like GDPR and CCPA put a stranglehold on the use of third-party...

/ February 12, 2020

How a Performance Marketing Agency Achieved 300% Growth Using Invoca and Everflow

Combining the power of Invoca’s call tracking platform and click-tracking from Everflow, Aragon Advertising armed...

/ February 10, 2020

7 Things Marketers and Advertisers Need to Stop Doing in 2020

It’s once again the time of year for predictions posts and general harping on everything...

/ December 30, 2019
Cookies smashed laptop screen. Search engines block browser cookies and what it means to marketers

What the Death of Browser Tracking Cookies Means for Marketers: Part 1

Read part 2 of this series here. The tracking cookie is crumbling and it’s about...

/ December 17, 2019
Invoca call tracking helps you optimize your remarketing.

How to Use Call Tracking to Improve Ad Retargeting and Create a Better Customer Experience

American consumers are exposed to around 4,000 to 10,000 ads every day. That’s a whole...

/ December 4, 2019

See How YDesign Group Uses Invoca to Boost its ROAS

YDesign Group, LLC is a family of online-led retailers that offer lighting, fans, and home...

/ November 14, 2019