All posts by Owen Ray

Owen Ray is the Senior Content Marketing Manager at Invoca. Prior to that, he worked with SaaS companies like Aria Systems, Glassdoor, and Mindjet. Owen sharpened his writing tools at San Francisco State University and Bay Area newspapers before working his way into the Silicon Valley creative services set. He hails from Petaluma, California and definitely does not leave work early on Wednesdays to go drag racing at Sonoma Raceway.

Adobe Summit 2018

Must-See Adobe Summit 2018 Sessions for Digital Marketers

If you’re headed to Adobe Summit 2018, planning your agenda ahead of time is just...

/ March 15, 2018
AdWords kills last click attribution

How Google Last-Click Attribution Sends Marketing Astray

Rumors about Google killing last-click attribution in AdWords have been circulating for months. While the...

/ March 8, 2018
DISH Network Uses Invoca for Call Tracking Intelligence

Intelligent Call Tracking Helps DISH Boost Conversion Rates

Dish Network needed smarter call tracking because while its customers can subscribe to new TV or...

/ March 2, 2018