Owen Ray

All posts by Owen Ray

Owen Ray is the Senior Content Marketing Manager at Invoca. Prior to that, he worked with SaaS companies like Aria Systems, Glassdoor, and Mindjet. Owen sharpened his writing tools at San Francisco State University and Bay Area newspapers before working his way into the Silicon Valley creative services set. He hails from Petaluma, California and definitely does not leave work early on Wednesdays to go drag racing at Sonoma Raceway.

Marketing calls: friday digital marketing digest of useful and uselss stuff

Marketing Calls: Dreaming of Dreamforce Edition

Welcome to Marketing Calls, your one-stop shop for the week’s top news for digital marketers....

/ September 21, 2018
PPC Tactics that every marketer needs to know

11 Killer PPC Tactics Every Marketer Needs to Know

Paid search is an efficient and cost-effective way to drive more high-intent customers to your...

/ September 18, 2018
Marketing calls: friday digital marketing digest of useful and uselss stuff

Marketing Calls: Fall Edition

Welcome to Marketing Calls, your one-stop shop for the week’s top news & entertainment for...

/ September 14, 2018
Dispatch health uses Invoca call tracking

Dispatch Health Improves Conversions 50% with Invoca

Today’s marketers are all about making data-based decisions. The days of guessing and gut feelings...

/ September 6, 2018
The lowdown on call analytics AIs.

Call Tracking AI: 5 Truths and Fallacies

The way artificial intelligence is used in marketing platforms can seem a bit mysterious. Sometimes...

/ August 27, 2018
Invoca customer testimonials

The ROI of Invoca Call Tracking in 30 Seconds

Do you want to know why companies like DISH Network and Microsoft Store use Invoca’s...

/ August 20, 2018

Three Reasons to Attend Invoca Summit 2018

If you’re a marketing professional who counts on phone calls to drive revenue, then you...

/ August 15, 2018
Why caller experience matters to marketers

Why a Personalized Caller Experience Matters to Marketers

You probably know that call tracking and analytics platforms help marketers attribute phone calls to...

/ August 10, 2018

Takeaways and Announcements at Google Next ‘18 & Marketing Live

In a nutshell, AI, AI, and AI. Okay, personalization was pretty big too, but a...

/ July 31, 2018
Google Call Center AI Virtual Agent

Google Contact Center AI is Duplex for the Call Center: Cloud Next ‘18

It was only a matter of time before Google announced expanded use cases for the...

/ July 24, 2018

Facebook Click-to-Call Ads: 5 Things Marketers Need to Know

If you’re trying to make it easy for customers to call your business, you are...

/ July 23, 2018
Invoca Summit 2018 Registration Open

Get a Sneak Peek at Invoca Summit 2018 Speakers!

Registration for Invoca Summit 2018 is now open and the lineup is already heating up!...

/ July 16, 2018

6 Reasons for Excessive Inbound Call Volume

The more calls your business gets, the better, right? While phones ringing off the hook...

/ June 29, 2018
Mozilla Voice Browser Scout

Mozilla Bringing Voice Control to Web Browsing with Scout Browser

With the proliferation of voice-controlled digital assistants like Alexa and Google Home and mobile voice...

/ June 14, 2018