Owen Ray

All posts by Owen Ray

Owen Ray is the Senior Content Marketing Manager at Invoca. Prior to that, he worked with SaaS companies like Aria Systems, Glassdoor, and Mindjet. Owen sharpened his writing tools at San Francisco State University and Bay Area newspapers before working his way into the Silicon Valley creative services set. He hails from Santa Rosa, California and definitely does not leave work early on Wednesdays to go drag racing at Sonoma Raceway.

Using Microsoft Advertising and Bing Has Big Benefits for Your PPC Campaigns

Once you have your Google paid search strategy in place, you can wipe your hands...

/ November 7, 2019

What We Discovered at Invoca Summit 2019

Thanks to all of our amazing customers, sponsors, and partners, it was another breakout year...

/ October 24, 2019

How to Measure Paid Search ROI with Call Analytics Data

Now that you know how to choose the right paid search campaign type for your...

/ October 23, 2019
Answers to Invoca call tracking FAQ

The 17 Most Common Questions About Invoca Call Tracking Answered

Phone calls convert at 10x the rate of clicks, so it makes sense that many...

/ October 21, 2019

How to Use Google Call Extensions to Maximize Ad Revenue

Do you use Google Ads to drive sales calls to your business? Then you should...

/ October 9, 2019

Invoca Summit Speaker Preview: Getting Scalable Marketing Analytics Without a Data Science Team

Invoca Summit is coming and the lineup is getting hot with a keynote from Shark...

/ September 23, 2019

How to Track Online and Offline Conversions in Google Ads

It looks like you have all of the right Google Ads campaigns set up and...

/ September 18, 2019

How to Choose the Right Google Ads Campaign and Make it Better with Call Tracking

To get the most out of what you’re spending on Google Ads, you need to...

/ September 9, 2019

Why Investing in Call Tracking Needs to be a Priority for Your Marketing Team

When it comes to spending your money on martech, there are nice-to-haves and must-haves. The...

/ August 27, 2019
Man on his phone and laptop on a table. Attribution for phone calls marketers should know.

3 Types of Call Attribution You Need to Know About

Most marketers know the importance of attribution. It’s how you show that your marketing efforts...

/ August 12, 2019
Awards won by Invoca call tracking and analytics

What Makes Invoca the Best Call Tracking Platform for Marketers

If you’ve been reading the Invoca blog for the last few weeks, you probably noticed...

/ July 3, 2019
Cookies smashed mobile phone. Marketers using call tracking software get retargeting data without third-party tracking cookies

Tracking Cookies are Dead: What Marketers Can Do About It

As we discussed in part one of this series, it’s clear that browser tracking cookies...

/ June 11, 2019
Invoca customers win Search Engine Land Awards 2019

Invoca Customers Win 2019 Search Engine Land Awards

Many Invoca call tracking users are sophisticated marketers who are always looking for new ways...

/ June 5, 2019
Invoca is named market leader in call tracking report 2019

Invoca Named Best in Category & Market Leader in FeaturedCustomers Call Tracking Report

Are you tired of hearing about why Invoca is the best call tracking and analytics...

/ May 13, 2019