Owen Ray

All posts by Owen Ray

Owen Ray is the Senior Content Marketing Manager at Invoca. Prior to that, he worked with SaaS companies like Aria Systems, Glassdoor, and Mindjet. Owen sharpened his writing tools at San Francisco State University and Bay Area newspapers before working his way into the Silicon Valley creative services set. He hails from Santa Rosa, California and definitely does not leave work early on Wednesdays to go drag racing at Sonoma Raceway.

What you are saying makes no sense to anyone

5 Things Marketers Need to Stop Doing in 2019

As a marketer, you likely know that marketers can be annoying. We repeat the same...

/ January 2, 2019
Invoca Wins Appealie 2018 SaaS Award

Invoca Wins Appealie 2018 SaaS Award

We’re very excited to announce that Invoca has been named one of the 23 SaaS...

/ December 19, 2018
Top Google Searches in 2018

Top Google Searches in 2018 Won’t Make You as Sad as You Thought

It is hard to believe that Google has been around for 20 years, and it...

/ December 18, 2018
CHG Healthcare uses Invoca Call Tracking & Analytics

How Invoca Helped CHG Healthcare Improve Attribution & Uncover Call Center Issues

Like a lot of organizations that adopt a call tracking and analytics platform, CHG Healthcare...

/ November 28, 2018
How marketers will use machine learning in 2019

How Will Marketers Use Machine Learning in 2019?

The new year means it’s time for all the terrible “I haven’t seen you since...

/ November 27, 2018
Butterball adds Alexa Turkey Talk skill for 2018

Butterball Adds Alexa Skill to Talk Through Holiday Turkey Troubles

Butterball’s Turkey Talk line has been helping home cooks save Thanksgiving for nearly 40 years....

/ November 20, 2018
Facebook borderline content ban influence on advertisers

Will Facebook’s Crackdown on Borderline Content Hurt Advertisers?

Facebook has announced that it is making some algorithm tweaks to stop the spread of...

/ November 16, 2018
Invoca Summit 2018 Adobe Amit Ahuja

Invoca Summit Wrap-up: It’s all About Experiences

Invoca Summit 2018 is officially in the can and we think that it was our...

/ November 14, 2018
Invoca summit. Attribution

Invoca Summit Day 2 Wrap-Up: Attribution, Attribution, Attribution

We heard this a lot today: “Data is oxygen.” And as Matt Wolf, Director of...

/ November 8, 2018
Invoca summit 2018 preview

Invoca Summit 2018: Breakout Sessions You Can’t Miss

The big day is almost here — Invoca Summit 2018 starts in less than a...

/ October 30, 2018
Halloween marketing calls

Marketing Calls: Halloween Edition

Kill Creepy Robocalls with Google Pixel Phones Full disclosure: I bought a Pixel 3 this...

/ October 26, 2018
How to prevent affliate fraud

4 Types of Affiliate Fraud Performance Marketers Need to Know About

Performance marketing brings brands, networks, and affiliates together to drive more traffic and conversions for...

/ October 25, 2018
law firm using call tracking for attribution

How a Leading Law Firm Uses Invoca to Get Full Visibility of the Customer Journey

You have likely seen phone numbers for personal injury law firms everywhere from the internet...

/ October 18, 2018
Research obsessed customers

5 Ways to Reach the Research-Obsessed Consumer

The last time you bought something, how much time did you spend researching online before...

/ October 10, 2018