Owen Ray

All posts by Owen Ray

Owen Ray is the Senior Content Marketing Manager at Invoca. Prior to that, he worked with SaaS companies like Aria Systems, Glassdoor, and Mindjet. Owen sharpened his writing tools at San Francisco State University and Bay Area newspapers before working his way into the Silicon Valley creative services set. He hails from Petaluma, California and definitely does not leave work early on Wednesdays to go drag racing at Sonoma Raceway.

call intelligence for travel and hospitality

How Travel & Hospitality Marketers Can Lose Out on Offline Conversions

If you’re a digital marketer in a considered-purchase category like travel and hospitality we’re about...

/ April 23, 2018

New Adobe Integration Makes Deploying Invoca Tags Simple

We’re excited to announce that Invoca has rolled out a new extension for Adobe Cloud...

/ April 16, 2018
Calling All Links! Invoca Friday Fun Link Time

Calling All Links! — Robot Spring Edition

Welcome to Calling All Links, the best weekly link digest for digital marketing geeks, search...

/ April 13, 2018
Mobile search still used more in homes with smart speakers

Move Over, Alexa: Mobile Voice Search Used More at Home

The increasing popularity of smart speakers logically dictates that more people would use them for...

/ April 9, 2018
Calling All Links! Invoca Friday Fun Link Time

Calling All Links! – April Fool’s Edition

Welcome to Calling All Links, the best weekly link digest for digital marketing geeks, search...

/ April 6, 2018
Adobe Summit 2018 stage and crowd

Adobe Summit 2018 Top Takeaways

Adobe Summit is always a great venue for digital marketers and creatives to get inspired...

/ April 4, 2018

45 Years After the First Mobile Call, Phone Calls Make a Comeback

On April 3, 1973, Motorola engineer Martin Cooper made history and executed the sickest corporate...

/ April 3, 2018
AI robots will not replace marketing or support

How AI Will Change the Face of Customer Service

We can’t emphasize this enough: AI isn’t going to take away marketing jobs, but it...

/ April 2, 2018

Why Your Mobile Site is Driving Away Customers

It’s a mobile-first world—and every marketer with a pulse has probably heard this 10 times...

/ March 28, 2018
FInServ consumers are going digital first

Financial Services Marketing for Digital-First Consumers

When it comes time to open an IRA, do you envision walking into your bank’s...

/ March 23, 2018
How To Drive High Quality Calls Your Business Actually Wants

5 Reasons Why You Want More Customers to Call

When the ecommerce boom was first firing up, it was easy to assume that every...

/ March 20, 2018
Adobe Summit 2018

Must-See Adobe Summit 2018 Sessions for Digital Marketers

If you’re headed to Adobe Summit 2018, planning your agenda ahead of time is just...

/ March 15, 2018
AdWords kills last click attribution

How Google Last-Click Attribution Sends Marketing Astray

Rumors about Google killing last-click attribution in AdWords have been circulating for months. While the...

/ March 8, 2018
DISH Network Uses Invoca for Call Tracking Intelligence

Intelligent Call Tracking Helps DISH Boost Conversion Rates

Dish Network needed smarter call tracking because while its customers can subscribe to new TV...

/ March 2, 2018