Category: Artificial Intelligence

Survey shows consumers don’t trust AI for customer service on healthcare & financial services, but prefer human assistance.

New Invoca Research Conducted by The Harris Poll

Brands are betting on AI and digital communications to enhance their customer experience, and, in...

/ June 26, 2019
Woman standing talking on the phone with shopping bag. How AI can help marketers solve brand based problems.

4 Common Brand-Based Problems Marketers Can Solve with AI

Historically, many brand-based problems have stemmed from not being human enough. This issue is going...

/ May 23, 2019
Invoca call tracking wins Aragon Hot Vendor Award

Invoca Named a Hot Vendor in Conversational Intelligence by Aragon Research

We’re excited to share that Invoca was named a “Hot Vendor in Conversational Intelligence for...

/ May 15, 2019
Get key takeaways for marketers from the Google I/O 2019 keynote

Google I/O 2019 Key Takeaways for Marketers

During the Google I/O 2019 keynote this morning, Google revealed advancements in augmented reality (A/R),...

/ May 7, 2019
Man on phone using computer. How brand building is changing in the age of voice.

How Brand Building is Changing in the Age of Voice

This piece on how to rethink brand building in the age of voice was originally...

/ March 21, 2019
Invoca Signal AI wins 2019 Artificial Intelligence Excellence Award

Invoca Signal AI Earns More Industry Recognition

We are very excited to share that Invoca’s Signal AI solution has won a 2019...

/ March 14, 2019
Holding phone with chat screen. Chatbots are failing. Marketers should add EQ features.

Chatbots Are Failing Consumers. Here’s How They Can Do Better.

Chatbots are everywhere. These “conversational agents” can help us book a flight, order a pizza,...

/ March 11, 2019
Woman sitting down with laptop. Marketers should know how to predict consumer behavior with AI.

The Future of Marketing: Predicting Consumer Behavior with AI

Understanding what consumers want and need — ideally, before they even do — is an...

/ February 25, 2019
People working on computer. Invoca Signal AI engineering and adapting agile for data science R&D.

Inside Engineering: Adapting Agile for Data Science R&D Teams

As we created and continue to improve Invoca’s award-winning Signal AI conversation analytics solution, we...

/ February 6, 2019
Man facing robot. Adobe experience cloud director of cloud marketing Invoca interview.

Q&A With Adobe Experience Cloud Director of Product Marketing Adam Justis

We interviewed Adobe Experience Cloud Director of Product Marketing, Adam Justis, to get his take on...

/ December 4, 2018
How marketers will use machine learning in 2019

How Will Marketers Use Machine Learning in 2019?

The new year means it’s time for all the terrible “I haven’t seen you since...

/ November 27, 2018
Microsoft HoloLens AR VR customer service

AR Can Transform Customer Service by Elevating Human-to-Human Interactions

Augmented reality (AR) can enable some truly amazing user experiences, and it has the potential...

/ October 23, 2018
Emotional Intelligence in the Age of AI

New Research Shows Emotions Still Matter In The Age of AI

It’s no surprise that being successful in today’s work environment means having the right mix...

/ October 9, 2018
Invoca summit 2018 preview

Invoca Summit Speaker Preview: Q&A with Adobe’s Amit Ahuja

Can’t wait for Invoca Summit 2018? Neither can we! That’s why we’re sharing a quick...

/ October 2, 2018