Category: Artificial Intelligence

Webinar: Using Conversational AI to Connect the Online to Offline Buying Experience

First-party data is your most important advantage in today’s highly regulated marketing environment, and customer...

/ February 14, 2020

AI-Based Conversational Analytics: Why It’s the Future for First-Party Marketing Data

As new regulations like GDPR and CCPA put a stranglehold on the use of third-party...

/ February 12, 2020

Conversations Are Eating the World: Takeaways from Dreamforce

It was a hectic week at Dreamforce, as all things Salesforce and cloud computing take...

/ December 2, 2019

Can Brands Automate a Human Connection?

This piece was originally published in SmartBrief. Intelligence is the ability to gather information and...

/ August 22, 2019
Survey shows consumers don’t trust AI for customer service on healthcare & financial services, but prefer human assistance.

New Invoca Research Conducted by The Harris Poll

Brands are betting on AI and digital communications to enhance their customer experience, and, in...

/ June 26, 2019
Woman standing talking on the phone with shopping bag. How AI can help marketers solve brand based problems.

4 Common Brand-Based Problems Marketers Can Solve with AI

Historically, many brand-based problems have stemmed from not being human enough. This issue is going...

/ May 23, 2019
Invoca call tracking wins Aragon Hot Vendor Award

Invoca Named a Hot Vendor in Conversational Intelligence by Aragon Research

We’re excited to share that Invoca was named a “Hot Vendor in Conversational Intelligence for...

/ May 15, 2019
Get key takeaways for marketers from the Google I/O 2019 keynote

Google I/O 2019 Key Takeaways for Marketers

During the Google I/O 2019 keynote this morning, Google revealed advancements in augmented reality (A/R),...

/ May 7, 2019
Man on phone using computer. How brand building is changing in the age of voice.

How Brand Building is Changing in the Age of Voice

This piece on how to rethink brand building in the age of voice was originally...

/ March 21, 2019
Invoca Signal AI wins 2019 Artificial Intelligence Excellence Award

Invoca Signal AI Earns More Industry Recognition

We are very excited to share that Invoca’s Signal AI solution has won a 2019...

/ March 14, 2019
Holding phone with chat screen. Chatbots are failing. Marketers should add EQ features.

Chatbots Are Failing Consumers. Here’s How They Can Do Better.

Chatbots are everywhere. These “conversational agents” can help us book a flight, order a pizza,...

/ March 11, 2019

The Future of Marketing: Predicting Consumer Behavior with AI

Understanding what consumers want and need — ideally, before they even do — is an...

/ February 25, 2019
People working on computer. Invoca Signal AI engineering and adapting agile for data science R&D.

Inside Engineering: Adapting Agile for Data Science R&D Teams

As we created and continue to improve Invoca’s award-winning Signal AI conversation analytics solution, we...

/ February 6, 2019
Man facing robot. Adobe experience cloud director of cloud marketing Invoca interview.

Q&A With Adobe Experience Cloud Director of Product Marketing Adam Justis

We interviewed Adobe Experience Cloud Director of Product Marketing, Adam Justis, to get his take on...

/ December 4, 2018