Category: Call Intelligence

call intelligence for travel and hospitality

How Travel & Hospitality Marketers Can Lose Out on Offline Conversions

If you’re a digital marketer in a considered-purchase category like travel and hospitality we’re about...

/ April 23, 2018

45 Years After the First Mobile Call, Phone Calls Make a Comeback

On April 3, 1973, Motorola engineer Martin Cooper made history and executed the sickest corporate...

/ April 3, 2018
AI robots will not replace marketing or support

How AI Will Change the Face of Customer Service

We can’t emphasize this enough: AI isn’t going to take away marketing jobs, but it...

/ April 2, 2018
FInServ consumers are going digital first

Financial Services Marketing for Digital-First Consumers

When it comes time to open an IRA, do you envision walking into your bank’s...

/ March 23, 2018
How To Drive High Quality Calls Your Business Actually Wants

5 Reasons Why You Want More Customers to Call

When the ecommerce boom was first firing up, it was easy to assume that every...

/ March 20, 2018
Adobe Summit 2018

Must-See Adobe Summit 2018 Sessions for Digital Marketers

If you’re headed to Adobe Summit 2018, planning your agenda ahead of time is just...

/ March 15, 2018

Why Financial Institutions are Investing in Voice-Centric AI Solutions

Financial services companies are accustomed to engaging with their customers on the phone, and the...

/ March 12, 2018
AdWords kills last click attribution

How Google Last-Click Attribution Sends Marketing Astray

Rumors about Google killing last-click attribution in AdWords have been circulating for months. While the...

/ March 8, 2018
DISH Network Uses Invoca for Call Tracking Intelligence

Intelligent Call Tracking Helps DISH Boost Conversion Rates

Dish Network needed smarter call tracking because while its customers can subscribe to new TV...

/ March 2, 2018
Voice

Why Brands In These 3 Categories Need To Prepare For The Voice Era

Amazon, Google, Microsoft and Facebook are investing in AI-enhanced devices that provide answers when we ask questions....

/ February 6, 2018
Mutual of Omaha and Invoca

Mutual of Omaha Optimizes Paid Search Spend With Invoca [Video]

Founded in 1909, Mutual of Omaha is a privately held Fortune 500 mutual insurance and financial services company. Phone calls are...

/ January 31, 2018
Turkey Troubles

How Butterball Delights Customers by Talking Them Through Holiday Turkey Troubles

Tis the season for chatting on the phone with family, friends and… brands? Well, perhaps...

/ December 21, 2017

Overcoming The Challenges Of Retargeting Phone Callers Through Facebook

While the ability to retarget people immediately after they visit your website is one of...

/ December 4, 2017

New Research: What The Rise Of Conversation, Voice Assistants, and AI Means For Business

With more people going mobile only and voice assistant usage expected to surge by 130%...

/ November 16, 2017