Category: Call Tracking & Analytics

Invoca Summit Speaker Preview: See How Acadia Healthcare Gets Scalable Marketing Analytics Without a Data Science Team

Invoca Summit is coming and the lineup is getting hot with a keynote from Shark...

/ September 23, 2019

How to Track Online and Offline Conversions in Google Ads

It looks like you have all of the right Google Ads campaigns set up and...

/ September 18, 2019

How to Choose the Right Google Ads Campaign and Make it Better with Call Tracking

To get the most out of what you’re spending on Google Ads, you need to...

/ September 9, 2019

The Marketer’s Guide to Call Tracking Data Privacy, Security, and Compliance

Martech security and compliance is a subject that’s right up there with scraping paint and...

/ August 29, 2019

Why Investing in Call Tracking Needs to be a Priority for Your Marketing Team

When it comes to spending your money on martech, there are nice-to-haves and must-haves. The...

/ August 27, 2019

How Digital Marketing Agency D2M Uses Call Analytics to Increase Conversion Rates

Direct2Market Digital Media Solutions (D2M) is a digital marketing agency that provides clients with revenue-generating...

/ August 21, 2019
Man on his phone and laptop on a table. Attribution for phone calls marketers should know.

3 Types of Call Attribution You Need to Know About

Most marketers know the importance of attribution. It’s how you show that your marketing efforts...

/ August 12, 2019
Invoca has been recognized as the best call tracking and analytics solution for enterprise companies in the G2 Crowd Summer 2019 Enterprise Grid® Report for Inbound Call Tracking Software. No other call tracking platform received a higher overall score in this report, highlighting Invoca’s market presence, ability to continuously innovate and ensure marketers can successfully drive more value from phone calls, whether it’s boosting ROI, improving the customer experience, creating efficiencies in the call center, or all of the above.

Invoca Leads Enterprise Inbound Call Tracking on G2 Crowd

Invoca has been recognized as the best call tracking and analytics solution for enterprise companies...

/ July 30, 2019
Woman talking on iPad screen. Plymouth Rock uses Invoca call tracking to increase conversion rate.

How Plymouth Rock Assurance Uses Invoca to Increase Conversion Rates and Drive High-Value Calls

Purchasing auto or home insurance can be a complicated process. There are lots of options...

/ July 18, 2019

How YDesign Group Uses Invoca and Adobe to Make Data-Driven Decisions

YDesign Group is an online retailer specializing in modern and contemporary lighting, furnishings, and decorative...

/ June 25, 2019
Here are a few details for getting started with building lookalike audiences using call tracking data on two key platforms for managing digital marketing campaigns: Facebook and Google.

How to Create Lookalike Audiences in Facebook and Google Using Call Tracking Data

There are countless people on the internet right now in markets around the globe who...

/ June 20, 2019
Man talking on iPad screen. Invoca Visiqua customer testimonial video on increase conversion rate and reduce CPA.

How Visiqua Uses Invoca to Increase Conversions and Reduce CPA

Visiqua is a performance marketing agency that’s focused on connecting consumers to a brand at...

/ May 22, 2019
Man on phone. How to design landing pages that drive calls.

7 Awesome Examples of Landing Pages that Drive Click-to-Call

We love when we see businesses include a click-to-call button or phone number on their landing...

/ May 14, 2019
Woman smiling talking on phone. How to Implement Call Tracking and Analytics and Get Results Fast

How to Implement Call Tracking and Analytics and Get Fast Results

Today’s omnichannel customer journey expands across both online and offline experiences. It can be difficult...

/ May 6, 2019