Category: Call Tracking & Analytics

See How YDesign Group Uses Invoca to Boost its ROAS

YDesign Group, LLC is a family of online-led retailers that offer lighting, fans, and home...

/ November 14, 2019

Invoca Named Enterprise Call Tracking and Analytics Leader on G2 Crowd

Invoca is the overall top-scoring call tracking and analytics solution for enterprise brands on the...

/ November 13, 2019
Answers to Invoca call tracking FAQ

The 17 Most Common Questions About Invoca Call Tracking Answered

Phone calls convert at 10x the rate of clicks, so it makes sense that many...

/ October 21, 2019

Your Guide to Invoca Summit Nirvana

This post is from our partner and Invoca Summit 2019 Platinum Sponsor, Drips!  By now...

/ October 18, 2019

How to Use Google Call Extensions to Maximize Ad Revenue

Do you use Google Ads to drive sales calls to your business? Then you should...

/ October 9, 2019

How Call Tracking Software Affects SEO

The SEO practitioners on your team are always on the hunt for anything that might...

/ October 7, 2019

New Research Shows How Marketers Are Using First-Party Data and Call Tracking

As new regulations like GDPR and CCPA reduce the availability of third-party consumer data and...

/ October 2, 2019
Invoca Signal Discovery AI Powered Conversation Analytics

Know the Unknown with Invoca’s New Signal Discovery Conversational Analytics

Invoca launched Signal AI just over two years ago, revolutionizing call analytics, call classification, and...

/ October 1, 2019

Invoca Summit Speaker Preview: Getting Scalable Marketing Analytics Without a Data Science Team

Invoca Summit is coming and the lineup is getting hot with a keynote from Shark...

/ September 23, 2019

How to Track Online and Offline Conversions in Google Ads

It looks like you have all of the right Google Ads campaigns set up and...

/ September 18, 2019

How to Choose the Right Google Ads Campaign and Make it Better with Call Tracking

To get the most out of what you’re spending on Google Ads, you need to...

/ September 9, 2019

The Marketer’s Guide to Call Tracking Data Privacy, Security, and Compliance

Martech security and compliance is a subject that’s right up there with scraping paint and...

/ August 29, 2019

Why Investing in Call Tracking Needs to be a Priority for Your Marketing Team

When it comes to spending your money on martech, there are nice-to-haves and must-haves. The...

/ August 27, 2019

How Digital Marketing Agency D2M Uses Call Analytics to Increase Conversion Rates

Direct2Market Digital Media Solutions (D2M) is a digital marketing agency that provides clients with revenue-generating...

/ August 21, 2019