Category: Call Tracking & Analytics

Webinar: Using Conversational AI to Connect the Online to Offline Buying Experience

First-party data is your most important advantage in today’s highly regulated marketing environment, and customer...

/ February 14, 2020

AI-Based Conversational Analytics: Why It’s the Future for First-Party Marketing Data

As new regulations like GDPR and CCPA put a stranglehold on the use of third-party...

/ February 12, 2020

How a Performance Marketing Agency Achieved 300% Growth Using Invoca and Everflow

Combining the power of Invoca’s call tracking platform and click-tracking from Everflow, Aragon Advertising armed...

/ February 10, 2020

How Invoca is Improving Call Tracking While Reducing Reliance on Cookies

Many marketers are concerned about what the slow and eventual death of browser cookies means...

/ February 7, 2020
How Invoca call tracking is fighting call fraud and robocalls

How Invoca is Fighting Call Fraud and Robocalls in 2020

Are you tired of the random hang-up calls, bogus recorded calls about student loan offers,...

/ February 6, 2020

Invoca Named Tealium’s First Strategic Partner in its New Partner Program

Invoca has been named Tealium’s first strategic partner in its newly-launched partner program and we...

/ January 28, 2020

What Makes Call Tracking a Must-Have for Marketers [Infographic]

Invoca surveyed marketers who use call tracking and analytics software and asked how they use...

/ January 24, 2020

Invoca Named Enterprise Call Tracking Leader by G2 for 5th Straight Quarter

I’m not one to brag, but Invoca does earn an awful lot of awards. Of...

/ January 16, 2020

Meet the Data Scientists Behind Invoca’s Conversational Analytics Algorithms

In late 2019, Invoca announced the launch of Signal Discovery, the latest addition to the...

/ January 6, 2020

What CCPA Means for Marketers

Is there any better way to ring in the new decade than more compliance training?...

/ December 16, 2019
Invoca call tracking helps you optimize your remarketing.

How to Use Call Tracking to Improve Ad Retargeting and Create a Better Customer Experience

American consumers are exposed to around 4,000 to 10,000 ads every day. That’s a whole...

/ December 4, 2019

Conversations Are Eating the World: Takeaways from Dreamforce

It was a hectic week at Dreamforce, as all things Salesforce and cloud computing take...

/ December 2, 2019

See How YDesign Group Uses Invoca to Boost its ROAS

YDesign Group, LLC is a family of online-led retailers that offer lighting, fans, and home...

/ November 14, 2019

Invoca Named Enterprise Call Tracking and Analytics Leader on G2 Crowd

Invoca is the overall top-scoring call tracking and analytics solution for enterprise brands on the...

/ November 13, 2019