Category: Call Tracking & Analytics

Invoca Platform Data Reveals The Impact of COVID-19 on Inbound Call Volume to Businesses

The type of worldwide upheaval that the COVID-19 pandemic has caused hasn’t been felt in...

/ April 2, 2020
Insurance marketers react to the COVID crisis.

Invoca Customer Shares Insights for Insurance Marketers Managing the COVID Crisis

Insurance businesses are experiencing wildly varying effects from the COVID-19 crisis. Depending on the type...

/ March 31, 2020

What Is Lead Tracking — and Why It’s Critical to Your Marketing Campaigns

Leads are everything in the world of marketing and sales. They are the rough nuggets...

/ March 25, 2020

How eHealth Uses Call Tracking and Adobe Analytics

Finding Marketing Efficiencies and Creating a Seamless Buying Experience with Invoca and Adobe Analytics Results...

/ March 19, 2020
Learn what call tracking software is and how marketers use it

What is Call Tracking Software and Why do Marketers Need It?

If you’ve never heard of call tracking software before, you might think that it’s used...

/ March 17, 2020

See Why These Marketers Use Call Tracking and Conversational Analytics

The value of call tracking and conversational analytics in 90 seconds. In this video, seven...

/ March 2, 2020

Know the Unknown with Signal Discovery Conversational Analytics

Invoca launched Signal AI in 2017, revolutionizing call analytics, call classification, and conversion attribution for...

/ February 17, 2020

Webinar: Using Conversational AI to Connect the Online to Offline Buying Experience

First-party data is your most important advantage in today’s highly regulated marketing environment, and customer...

/ February 14, 2020

AI-Based Conversational Analytics: Why It’s the Future for First-Party Marketing Data

As new regulations like GDPR and CCPA put a stranglehold on the use of third-party...

/ February 12, 2020

How a Performance Marketing Agency Achieved 300% Growth Using Invoca and Everflow

Combining the power of Invoca’s call tracking platform and click-tracking from Everflow, Aragon Advertising armed...

/ February 10, 2020

How Invoca is Improving Call Tracking While Reducing Reliance on Cookies

Many marketers are concerned about what the slow and eventual death of browser cookies means...

/ February 7, 2020
How Invoca call tracking is fighting call fraud and robocalls

How Invoca is Fighting Call Fraud and Robocalls in 2020

Are you tired of the random hang-up calls, bogus recorded calls about student loan offers,...

/ February 6, 2020

Invoca Named Tealium’s First Strategic Partner in its New Partner Program

Invoca has been named Tealium’s first strategic partner in its newly-launched partner program and we...

/ January 28, 2020

What Makes Call Tracking a Must-Have for Marketers [Infographic]

Invoca surveyed marketers who use call tracking and analytics software and asked how they use...

/ January 24, 2020