Category: Call Tracking & Analytics

10 Marketing Insights Hiding In Your Call Analytics

Call tracking and analytics is not just about phone calls. The beauty of call analytics...

/ December 10, 2018
Performance marketing firm uses Invoca call tracking and analytics to boost PPC performance

How Invoca Helps a Performance Marketing Agency Boost Conversions and Reduce CPA

Visiqua is a performance marketing agency that’s focused on connecting consumers to a brand at...

/ December 5, 2018
CHG Healthcare uses Invoca Call Tracking & Analytics

How Invoca Helped CHG Healthcare Improve Attribution & Uncover Call Center Issues

Like a lot of organizations that adopt a call tracking and analytics platform, CHG Healthcare...

/ November 28, 2018
Butterball adds Alexa Turkey Talk skill for 2018

Butterball Adds Alexa Skill to Talk Through Holiday Turkey Troubles

Butterball’s Turkey Talk line has been helping home cooks save Thanksgiving for nearly 40 years....

/ November 20, 2018

The First Hassle-Free Call Tracking for Multi-Location Businesses

Call tracking & analytics platforms promise marketers total visibility and attribution for every call conversion,...

/ November 8, 2018

How 6 Industries Rank When it Comes to Emotional Intelligence

Not gonna lie, I love a stress-free purchase that takes one click. I’m an Amazon...

/ October 24, 2018
law firm using call tracking for attribution

How a Leading Law Firm Uses Invoca to Get Full Visibility of the Customer Journey

You have likely seen phone numbers for personal injury law firms everywhere from the internet...

/ October 18, 2018
Questions to ask when shopping for call tracking & analytics platforms

The 10 Most Important Questions to Ask Call Tracking Vendors

As you try to nail down the best call tracking solution for your business, you’ll...

/ September 25, 2018
How Invoca call tracking integrates with your martech stack.

How Invoca Call Tracking Works With Your Marketing Tech Stack

Many marketers have come to the realization that being martech savvy is no longer a...

/ September 17, 2018
Improving the customer journey with call tracking

Using Call Tracking to Enhance the Post-Call Customer Journey

You’ve probably noticed that marketers like to throw around the term “customer journey” a lot....

/ August 21, 2018
Invoca customer testimonials

The ROI of Invoca Call Tracking in 30 Seconds

Do you want to know why companies like DISH Network and Microsoft Store use Invoca’s...

/ August 20, 2018
Why caller experience matters to marketers

Why a Personalized Caller Experience Matters to Marketers

You probably know that call tracking and analytics platforms help marketers attribute phone calls to...

/ August 10, 2018
Call tracking has changed for the better.

The Evolution of Call Tracking: What Digital Marketers Need to Know

Today’s buyer journey is rarely linear, and customers will interact with your brand across channels...

/ August 1, 2018

How to Sell a Call Tracking Platform to Your Boss

Buying marketing technology like call tracking is rarely a quick and simple process. As a...

/ July 27, 2018