Category: Call Tracking & Analytics

law firm using call tracking for attribution

How a Leading Law Firm Uses Invoca to Get Full Visibility of the Customer Journey

You have likely seen phone numbers for personal injury law firms everywhere from the internet...

/ October 18, 2018
Questions to ask when shopping for call tracking & analytics platforms

The 10 Most Important Questions to Ask Call Tracking Vendors

As you try to nail down the best call tracking solution for your business, you’ll...

/ September 25, 2018
How Invoca call tracking integrates with your martech stack.

How Invoca Call Tracking Works With Your Marketing Tech Stack

Many marketers have come to the realization that being martech savvy is no longer a...

/ September 17, 2018
Improving the customer journey with call tracking

Using Call Tracking to Enhance the Post-Call Customer Journey

You’ve probably noticed that marketers like to throw around the term “customer journey” a lot....

/ August 21, 2018
Invoca customer testimonials

The ROI of Invoca Call Tracking in 30 Seconds

Do you want to know why companies like DISH Network and Microsoft Store use Invoca’s...

/ August 20, 2018
Why caller experience matters to marketers

Why a Personalized Caller Experience Matters to Marketers

You probably know that call tracking and analytics platforms help marketers attribute phone calls to...

/ August 10, 2018
Call tracking has changed for the better.

The Evolution of Call Tracking: What Digital Marketers Need to Know

Today’s buyer journey is rarely linear, and customers will interact with your brand across channels...

/ August 1, 2018

How to Sell a Call Tracking Platform to Your Boss

Buying marketing technology like call tracking is rarely a quick and simple process. As a...

/ July 27, 2018

Facebook Click-to-Call Ads: 5 Things Marketers Need to Know

If you’re trying to make it easy for customers to call your business, you are...

/ July 23, 2018

4 Steps to Optimize Digital Marketing with Call Tracking and Analytics

Picking up where old-school call tracking leaves off, Invoca’s AI-powered call tracking platform can unearth...

/ July 18, 2018

How Invoca Signal AI Powers Call Analytics for Marketers

Artificial intelligence-powered platforms are helping marketers make more precise data-driven decisions faster than ever. Many...

/ July 12, 2018

6 Reasons for Excessive Inbound Call Volume

The more calls your business gets, the better, right? While phones ringing off the hook...

/ June 29, 2018

4 New Google Click-to-Call Features Marketers Need to Know About

If you’re a marketer, it’s safe to assume that you have an intimate relationship with...

/ June 28, 2018
Progrexion uses invoca and adobe to increase revenue

See how Progrexion Increased Revenue by 40% Using Invoca and Adobe

Whether your credit score is 780 or 510, just thinking about it is enough to...

/ June 4, 2018