Category: Call Tracking & Analytics

Here are a few details for getting started with building lookalike audiences using call tracking data on two key platforms for managing digital marketing campaigns: Facebook and Google.

How to Create Lookalike Audiences in Facebook and Google Using Call Tracking Data

There are countless people on the internet right now in markets around the globe who...

/ June 20, 2019
Man talking on iPad screen. Invoca Visiqua customer testimonial video on increase conversion rate and reduce CPA.

How Visiqua Uses Invoca to Increase Conversions and Reduce CPA

Visiqua is a performance marketing agency that’s focused on connecting consumers to a brand at...

/ May 22, 2019
Man on phone. How to design landing pages that drive calls.

7 Awesome Examples of Landing Pages that Drive Click-to-Call

We love when we see businesses include a click-to-call button or phone number on their landing...

/ May 14, 2019
Woman smiling talking on phone. How to Implement Call Tracking and Analytics and Get Results Fast

How to Implement Call Tracking and Analytics and Get Fast Results

Today’s omnichannel customer journey expands across both online and offline experiences. It can be difficult...

/ May 6, 2019
Man talking on iPad screen. Invoca customer Progrexion revenue increase testimonial video.

See how Progrexion Increased Revenue by 40% Using Invoca and Adobe

Whether your credit score is 780 or 510, just thinking about it is enough to...

/ May 2, 2019
Woman on phone call looking at papers sitting on a chair. Is your call tracking platform not the best fit for your growing business?

9 Signs You’ve Outgrown Your Call Tracking Platform

It’s easy to see when you outgrow your car because all your kids and their...

/ April 30, 2019
Woman smiling looking on phone holding cup. This is How Performance Marketing Agencies Increase Conversion Rates by Driving Phone Calls.

How Performance Marketing Agencies Increase Conversion Rates by Driving Phone Calls

The world of performance marketing is dependent on getting fast and quality results. Key performance...

/ April 25, 2019
Man and Woman watching television on couch. How Dish Network drive growth using Invoca automation.

How Dish Network Uses Automation to Drive Growth

Gone are the days of guesswork-driven marketing decisions. With the level of insight provided by...

/ April 24, 2019
Invoca Product Tour. How to Personalize Call Routing Using Digital and Offline Data

Personalize Call Routing Using Digital and Offline Data

This week’s product tour video shows you how to connect and use digital and offline...

/ April 18, 2019
Invoca named best call tracking call analytics platform in Marketing Technology Awards

Invoca Named Best Call Analytics Platform in Marketing Technology Awards 2019

As Invoca marches forward as the market leader in AI-powered call tracking and analytics, the...

/ March 25, 2019
Woman on phone. How Frontier Communications use Invoca to drive authentic customer engagement.

How Frontier Communications Drives Authentic Customer Engagement

Today’s consumer has nearly unlimited choices and easy access to them. Because of this, having...

/ March 25, 2019
How to Use Call Tracking to Improve Your Google Ads Performance

How to Use Call Tracking to Improve Your Google Ads Performance

This is a contributed post from the experts at Linear, a PPC/CRO agency focused on...

/ March 18, 2019
Learn about how to use the best call tracking software in the Call Tracking Study Guide.

Introducing The Call Tracking Study Guide for Marketers

If you want to learn how call tracking and analytics platforms work for marketers, you...

/ March 14, 2019
Woman on phone reading papers. How Starkey Hearing Technologies use Invoca Signal AI to understand customer journey.

How Starkey Hearing Technologies Uses AI To Understand the Complete Customer Journey

Starkey Hearing Technologies is leading the hearing aid industry in the strategic use of AI....

/ March 12, 2019