Category: Call Tracking & Analytics

Why Financial Institutions are Investing in Voice-Centric AI Solutions

Financial services companies are accustomed to engaging with their customers on the phone, and the...

/ March 12, 2018
AdWords kills last click attribution

How Google Last-Click Attribution Sends Marketing Astray

Rumors about Google killing last-click attribution in AdWords have been circulating for months. While the...

/ March 8, 2018
DISH Network Uses Invoca for Call Tracking Intelligence

Intelligent Call Tracking Helps DISH Boost Conversion Rates

Dish Network needed smarter call tracking because while its customers can subscribe to new TV...

/ March 2, 2018
Voice

Why Brands In These 3 Categories Need To Prepare For The Voice Era

Amazon, Google, Microsoft and Facebook are investing in AI-enhanced devices that provide answers when we ask questions....

/ February 6, 2018
Mutual of Omaha and Invoca

Mutual of Omaha Optimizes Paid Search Spend With Invoca [Video]

Founded in 1909, Mutual of Omaha is a privately held Fortune 500 mutual insurance and financial services company. Phone calls are...

/ January 31, 2018

Overcoming The Challenges Of Retargeting Phone Callers Through Facebook

While the ability to retarget people immediately after they visit your website is one of...

/ December 4, 2017

New Research: What The Rise Of Conversation, Voice Assistants, and AI Means For Business

With more people going mobile only and voice assistant usage expected to surge by 130%...

/ November 16, 2017

Four Ways To Drive Revenue With Signal AI

If you’re in marketing, you know that artificial intelligence is everywhere. Nearly every technology company...

/ November 15, 2017

2017 Call Intelligence Summit Highlights

And that’s a wrap on the third annual Call Intelligence Summit! And we couldn’t have...

/ November 1, 2017

Invoca Helps Search Marketers Capitalize On AdWords With New Integration

For search and display marketers, an important component of optimizing bids, placements, and messaging requires...

/ October 12, 2017

How To Gear Up For A Productive Open Enrollment

If you work for a health insurance company providing Open Enrollment for Affordable Care Act...

/ September 25, 2017

The Future Of Digital Banking Is About Great Conversations

This post originally appeared in The Financial Brand. With the rise of voice-controlled devices and...

/ August 25, 2017

Your Customers Still Want To Talk To A Human Being

This post originally appeared in Harvard Business Review. The rise of the internet has opened...

/ August 17, 2017

Invoca Introduces Signal AI For Voice Interactions

How can we build the best technology that makes our customers wildly successful? It’s that...

/ August 8, 2017