Category: Customer Experience

A person holding a phone, Why customers prefer text messages over phone calls

Why Nobody Answers the Phone Anymore – Not Even My Mom

Consumer research shows that people like to be able to call businesses to make purchases,...

/ July 15, 2019
Survey shows consumers don’t trust AI for customer service on healthcare & financial services, but prefer human assistance.

New Invoca Research Conducted by The Harris Poll

Brands are betting on AI and digital communications to enhance their customer experience, and, in...

/ June 26, 2019

How YDesign Group Uses Invoca and Adobe to Make Data-Driven Decisions

YDesign Group is an online retailer specializing in modern and contemporary lighting, furnishings, and decorative...

/ June 25, 2019
Woman standing talking on the phone with shopping bag. How AI can help marketers solve brand based problems.

4 Common Brand-Based Problems Marketers Can Solve with AI

Historically, many brand-based problems have stemmed from not being human enough. This issue is going...

/ May 23, 2019
Woman smiling holding and looking at phone. How marketers can increase sales and inbound calls by using SMS messages.

How to Use SMS Text Messages to Increase Sales and Inbound Calls

This is a contributed post from our partners at Drips, who provide call Conversational Texting...

/ May 20, 2019
Man and woman looking at papers. How home improvements companies build trust with customers.

How Leading Home Improvement Companies Build Trust with Customers

It’s been on your to-do list for months. Okay, it’s actually years. Home improvement —...

/ April 17, 2019
Adobe Summit 2019 Key Topics discussed.

10 Key Topics from Adobe Summit 2019

Adobe Summit 2019 has come to a close and we are still feeling the exhilaration...

/ April 2, 2019
Here are Adobe Summit Keynote takeaways.

5 Takeaways From The Adobe Summit Keynote

Even though I’m not physically at Adobe Summit, I committed my morning to soaking up...

/ March 26, 2019
Woman texting. Here are examples of what banks do to improve customer experience.

5 Examples of Banks Winning at Customer Experience

Customer experience isn’t a “growing consumer expectation” anymore, it’s a demand. Shoppers will walk away...

/ March 20, 2019
Holding phone with chat screen. Chatbots are failing. Marketers should add EQ features.

Chatbots Are Failing Consumers. Here’s How They Can Do Better.

Chatbots are everywhere. These “conversational agents” can help us book a flight, order a pizza,...

/ March 11, 2019
Woman on phone. How Invoca call tracking and analytics work for call center.

How Invoca Call Tracking & Analytics Works for the Call Center

When it’s time to implement a call tracking and analytics solution like Invoca, it may...

/ February 26, 2019
Woman sitting down with laptop. Marketers should know how to predict consumer behavior with AI.

The Future of Marketing: Predicting Consumer Behavior with AI

Understanding what consumers want and need — ideally, before they even do — is an...

/ February 25, 2019
How to use data analytics to personalize customer experience

Using Data Analytics to Drive Personalization & Customer Experience

We frequently mention the importance of getting to know your customer and creating personalized experiences...

/ February 4, 2019
Woman sitting on a table smiling. USAA, Delta, Walmart create emotional intelligent customer experience.

How These 3 Brands are Winning at Emotionally Intelligent Customer Experiences

What does it mean to be emotionally intelligent? It may be a question you haven’t...

/ December 6, 2018