Category: Email Marketing

how to make your email more omnichannel

How To Make Your Email Strategy More Omnichannel

Marketers know that omnichannel marketing is the de facto business strategy for finding and retaining...

/ September 2, 2016
10 metrics every marketer needs to track from phone calls

10 Metrics Every Marketer Needs To Track From Phone Calls

Am I measuring the right KPIs? Marketers ask this question — a lot. Thanks to...

/ September 1, 2016
Three New Ways To Think About The Customer Journey

Three New Ways To Think About The Customer Journey

This post originally appeared on the Adobe Digital Marketing Blog. At the end of the...

/ August 19, 2016
20 facts about phone calls marketers still don't know

20 Useful Facts About Phone Calls Most Marketers Still Don’t Know

Phone calls are a proven part of the omnichannel customer experience. In case you need...

/ August 12, 2016
how to use click-to-call functionality for better email attribution

How To Use Click-To-Call Functionality For Better Email Attribution

This post originally appeared on A customer’s interaction with a brand rarely happens in...

/ August 9, 2016
6 myths limiting your email marketing success

6 Myths Limiting Your Email Marketing Success

Most email marketers aren’t seeing the ROI they deserve for one reason – they’re operating...

/ August 3, 2016
3 ecamples of brands doing real omnichannel marketing

3 Examples Of Brands Doing Real Cross-Channel Marketing

This  post originally appeared on the Oracle Marketing Cloud blog. Whether you call it cross-channel...

/ July 29, 2016
Do You Have What It Takes To Be A True Omnichampion? [Infographic]

Do You Have What It Takes To Be A True Omnichampion? [Infographic]

The torch is lit, and the title of omnichampion is up for grabs as marketers...

/ July 18, 2016
5 reasons email marketers are going crazy for phone calls

5 Reasons Email Marketers Are Going Crazy For Phone Calls

A world of email without phone calls is like a world of hamburgers without bacon....

/ July 6, 2016
what do the founding fathers have to say to the modern marketer?

What Do The Founding Fathers Have To Say To The Modern Marketer?

While Ben, George, and Alexander didn’t have marketers in mind when they uttered these famous...

/ July 4, 2016
when email marketing and phones unite, everybody wins

When Email Marketing And Phones Unite, Everybody Wins

This post originally appeared on the Salesforce Marketing Cloud blog. What do we digital marketers...

/ June 29, 2016
do you know why emails and calls are the perfect match? [infographic]

Do You Know Why Emails And Calls Are The Perfect Match? [Infographic]

Email marketing is here to stay. But it’s getting tougher. Historically, email marketing has earned...

/ June 27, 2016
top 5 takeaways from mary meeker’s 2016 internet trends report

Top 5 Takeaways From Mary Meeker’s 2016 Internet Trends Report

Mary Meeker is one smart cookie. I just watched her presentation from this year’s Code...

/ June 15, 2016
5 ways you can improve the customer journey with call analytics

5 Ways You Can Improve The Customer Journey With Call Analytics

We all want happy customers. We want our customers to feel like we’re listening to...

/ June 8, 2016