Category: MarTech

How are you going to grow your markeing know how this spring?

The Best Marketing Conferences, Webinars, and Blogs to Help You Grow in 2019

Spring is here and the winter blues are fading! Well, maybe it is for you,...

/ April 4, 2019

12 Metrics You Need To Measure Brand Awareness

In today’s socially connected world, brand awareness driven by public relations, content marketing, and social...

/ March 30, 2019

Voice Tools Versus Chatbots: Where Should Marketers Invest?

A few years ago, industry experts predicted that text-based chatbots were the next big thing in automated...

/ March 4, 2019

Top 10 Marketing Spending Predictions for 2019

Everyone’s favorite subject is budgeting, right? Okay, actually putting together your budget can be dreadful,...

/ January 10, 2019
What you are saying makes no sense to anyone

5 Things Marketers Need to Stop Doing in 2019

As a marketer, you likely know that marketers can be annoying. We repeat the same...

/ January 2, 2019

Closed Loop Attribution: Why You Need it, How to Get It

If you’re an acquisition marketer, you should be very familiar with attribution. Without it, you...

/ December 13, 2018
How marketers will use machine learning in 2019

How Will Marketers Use Machine Learning in 2019?

The new year means it’s time for all the terrible “I haven’t seen you since...

/ November 27, 2018
Microsoft HoloLens AR VR

AR Can Transform Customer Service by Elevating Human-to-Human Interactions

Augmented reality (AR) can enable some truly amazing user experiences, and it has the potential...

/ October 23, 2018
Marketing calls: friday digital marketing digest of useful and uselss stuff

Marketing Calls: Dreaming of Dreamforce Edition

Welcome to Marketing Calls, your one-stop shop for the week’s top news for digital marketers....

/ September 21, 2018

Inside Invoca Engineering: How We Improved Signal AI Performance Scoring (And How it Works)

As you may know, we offer real-time conversational insights for inbound calls through our Signal...

/ August 17, 2018

How Invoca Signal AI Powers Call Analytics for Marketers

Artificial intelligence-powered platforms are helping marketers make more precise data-driven decisions faster than ever. Many...

/ July 12, 2018

5 Tips to Succeed with a Multi-Cloud Approach

This was originally published at MartechSeries.com. You may have seen the map showing the hundreds...

/ July 3, 2018
Speech recognition tech is making chatbots far more human

Are Consumers Ready to Talk to Chatbots?

When that friendly face pops up in the corner of the screen and asks “Hi!...

/ June 12, 2018

Calling All Links — Gondolas & Glasses Edition

Welcome to Calling All Links, the best weekly link digest for digital marketing geeks, search...

/ April 27, 2018