Category: MarTech

Digital Market Media on Invoca Summit, Quality, and Compliance

This is a contributed post from our partners at Digital Market Media. Invoca Summit 2019...

/ November 5, 2019

New Research Shows How Marketers Are Using First-Party Data and Call Tracking

As new regulations like GDPR and CCPA reduce the availability of third-party consumer data and...

/ October 2, 2019

The Marketer’s Guide to Call Tracking Data Privacy, Security, and Compliance

Martech security and compliance is a subject that’s right up there with scraping paint and...

/ August 29, 2019
A person holding a phone, Why customers prefer text messages over phone calls

Why Nobody Answers the Phone Anymore – Not Even My Mom

Consumer research shows that people like to be able to call businesses to make purchases,...

/ July 15, 2019
Woman smiling holding and looking at phone. How marketers can increase sales and inbound calls by using SMS messages.

How to Use SMS Text Messages to Increase Sales and Inbound Calls

This is a contributed post from our partners at Drips, who provide call Conversational Texting...

/ May 20, 2019
Invoca call tracking wins Aragon Hot Vendor Award

Invoca Named a Hot Vendor in Conversational Intelligence by Aragon Research

We’re excited to share that Invoca was named a “Hot Vendor in Conversational Intelligence for...

/ May 15, 2019
How are you going to grow your markeing know how this spring?

The Best Marketing Conferences, Webinars, and Blogs to Help You Grow in 2019

Spring is here and the winter blues are fading! Well, maybe it is for you,...

/ April 4, 2019
Woman on computer. Measurement metrics for brand awareness.

12 Metrics You Need To Measure Brand Awareness

In today’s socially connected world, brand awareness driven by public relations, content marketing, and social...

/ March 30, 2019
Chatbots or voice tools, what marketers should invest

Voice Tools Versus Chatbots: Where Should Marketers Invest?

A few years ago, industry experts predicted that text-based chatbots were the next big thing in automated...

/ March 4, 2019
2019 Marketing budget spend predictions

Top 10 Marketing Spending Predictions for 2019

Everyone’s favorite subject is budgeting, right? Okay, actually putting together your budget can be dreadful,...

/ January 10, 2019
What you are saying makes no sense to anyone

5 Things Marketers Need to Stop Doing in 2019

As a marketer, you likely know that marketers can be annoying. We repeat the same...

/ January 2, 2019
Importance of closed loop attribution and how to get it.

Closed Loop Attribution: Why You Need it, How to Get It

If you’re an acquisition marketer, you should be very familiar with attribution. Without it, you...

/ December 13, 2018
How marketers will use machine learning in 2019

How Will Marketers Use Machine Learning in 2019?

The new year means it’s time for all the terrible “I haven’t seen you since...

/ November 27, 2018
Microsoft HoloLens AR VR customer service

AR Can Transform Customer Service by Elevating Human-to-Human Interactions

Augmented reality (AR) can enable some truly amazing user experiences, and it has the potential...

/ October 23, 2018