Category: Omnichannel

Four Ways To Drive Revenue With Signal AI

If you’re in marketing, you know that artificial intelligence is everywhere. Nearly every technology company...

/ November 15, 2017

It’s Official: Invoca Is Now A Facebook Marketing Partner

We couldn’t be happier to announce that Invoca has been selected as a Facebook Marketing...

/ October 5, 2017

Your Customers Still Want To Talk To A Human Being

This post originally appeared in Harvard Business Review. The rise of the internet has opened...

/ August 17, 2017

See How Frontier Communications Leverages Voice Analytics To Drive More Conversions [Video]

Frontier Communications is a telecom provider that focuses on servicing customers in need of broadband...

/ June 15, 2017

How Brands Will Connect To Customers Through Voicebots

This story was originally posted on Venturebeat. Amazon Alexa and Google Assistant have dramatically simplified...

/ May 31, 2017
5 Common Problems with the Customer Experience

How To Solve 5 Of The Most Common Problems In The Customer Experience With Invoca

Today, brands live and die by the customer experience. According to a study by McKinsey...

/ May 23, 2017

How Call Intelligence Fits In the Martech Ecosystem

Today, marketing is a lot more than tracking clicks and conversions. To be successful you...

/ May 16, 2017

8 Easy Ways You Can Segment And Target Your Audience With Call Intelligence

“To whom it may concern”or “Dear Sir/Madam” are no longer acceptable approaches to advertising. Neither...

/ April 11, 2017

Answer The Phone: Calls Can Make Or Break Consumers’ Financial Decisions

This article originally appeared on The banking industry is adapting to the mobile-first era....

/ March 1, 2017
3 Reasons Omnichannel and Multichannel Are Not The Same Thing

3 Reasons Omnichannel And Multichannel Are Not The Same Thing

I will admit that until I did some dedicated research, I didn’t know the difference...

/ February 7, 2017
Is a bad caller experience costing you more than you think?

Is A Bad Caller Experience Costing You More Than You Think?

Digital marketers are dropping the ball in one key area of the customer experience: the...

/ January 19, 2017
3 must watch webinars for marketers who value phone calls

3 Must-Watch Webinars For Marketers Who Value Phone Calls

I know it can seem like everything you thought you knew about digital marketing is...

/ January 12, 2017
5 Themes CMOs Need To Focus On In 2017 [Infographic]

5 Themes CMOs Need To Focus On In 2017 [Infographic]

Between keeping up with new year resolutions, finalizing annual budgets, and getting used to writing...

/ January 6, 2017
10 reasons customers hate calling your business and how to fix it

9 Reasons Customers Hate Calling Your Business And How To Fix It

We’ve all experienced a bad phone call with a business at some point. The horrible...

/ January 5, 2017