Category: Omnichannel

How to Implement Call Tracking and Analytics and Get Results Fast

Today’s omnichannel customer journey expands across both online and offline experiences. It can be difficult...

/ May 6, 2019

10 Marketing Insights Hiding in Your Call Analytics

Call tracking and analytics is not just about phone calls. The beauty of call analytics...

/ December 10, 2018

How Digital Innovations Bring Shoppers Back In-Store

Remember all the articles about the “retail apocalypse” from a couple years ago? While some...

/ December 10, 2018
Why caller experience matters to marketers

Why a Personalized Caller Experience Matters to Marketers

You probably know that call tracking and analytics platforms help marketers attribute phone calls to...

/ August 10, 2018

Why Your Mobile Site is Driving Away Customers

It’s a mobile-first world—and every marketer with a pulse has probably heard this 10 times...

/ March 28, 2018
FInServ consumers are going digital first

Financial Services Marketing for Digital-First Consumers

When it comes time to open an IRA, do you envision walking into your bank’s...

/ March 23, 2018

Four Ways To Drive Revenue With Signal AI

If you’re in marketing, you know that artificial intelligence is everywhere. Nearly every technology company...

/ November 15, 2017

It’s Official: Invoca Is Now A Facebook Marketing Partner

We couldn’t be happier to announce that Invoca has been selected as a Facebook Marketing...

/ October 5, 2017

Your Customers Still Want To Talk To A Human Being

This post originally appeared in Harvard Business Review. The rise of the internet has opened...

/ August 17, 2017

See How Frontier Communications Leverages Voice Analytics To Drive More Conversions [Video]

Frontier Communications is a telecom provider that focuses on servicing customers in need of broadband...

/ June 15, 2017

How Brands Will Connect To Customers Through Voicebots

This story was originally posted on Venturebeat. Amazon Alexa and Google Assistant have dramatically simplified...

/ May 31, 2017
5 Common Problems with the Customer Experience

How To Solve 5 Of The Most Common Problems In The Customer Experience With Invoca

Today, brands live and die by the customer experience. According to a study by McKinsey...

/ May 23, 2017

How Call Intelligence Fits In the Martech Ecosystem

Today, marketing is a lot more than tracking clicks and conversions. To be successful you...

/ May 16, 2017

8 Ways to Effectively Use Target Audience Segmentation

“To whom it may concern” or “Dear Sir/Madam” are no longer acceptable approaches to advertising....

/ April 11, 2017