Category: Omnichannel

Woman smiling talking on phone. How to Implement Call Tracking and Analytics and Get Results Fast

How to Implement Call Tracking and Analytics and Get Fast Results

Today’s omnichannel customer journey expands across both online and offline experiences. It can be difficult...

/ May 6, 2019
Call analytics insights marketers should know.

10 Marketing Insights Hiding in Your Call Analytics

Call tracking and analytics is not just about phone calls. The beauty of call analytics...

/ December 10, 2018
Marketers need to know how digital innovations bring in store shoppers back.

How Digital Innovations Bring Shoppers Back In-Store

Remember all the articles about the “retail apocalypse” from a couple years ago? While some...

/ December 10, 2018
Why caller experience matters to marketers

Why a Personalized Caller Experience Matters to Marketers

You probably know that call tracking and analytics platforms help marketers attribute phone calls to...

/ August 10, 2018

Why Your Mobile Site is Driving Away Customers

It’s a mobile-first world—and every marketer with a pulse has probably heard this 10 times...

/ March 28, 2018
FInServ consumers are going digital first

Financial Services Marketing for Digital-First Consumers

When it comes time to open an IRA, do you envision walking into your bank’s...

/ March 23, 2018

Four Ways To Drive Revenue With Signal AI

If you’re in marketing, you know that artificial intelligence is everywhere. Nearly every technology company...

/ November 15, 2017

It’s Official: Invoca Is Now A Facebook Marketing Partner

We couldn’t be happier to announce that Invoca has been selected as a Facebook Marketing...

/ October 5, 2017

Your Customers Still Want To Talk To A Human Being

This post originally appeared in Harvard Business Review. The rise of the internet has opened...

/ August 17, 2017

See How Frontier Communications Leverages Voice Analytics To Drive More Conversions [Video]

Frontier Communications is a telecom provider that focuses on servicing customers in need of broadband...

/ June 15, 2017

How Brands Will Connect To Customers Through Voicebots

This story was originally posted on Venturebeat. Amazon Alexa and Google Assistant have dramatically simplified...

/ May 31, 2017
5 Common Problems with the Customer Experience

How To Solve 5 Of The Most Common Problems In The Customer Experience With Invoca

Today, brands live and die by the customer experience. According to a study by McKinsey...

/ May 23, 2017

How Call Intelligence Fits In the Martech Ecosystem

Today, marketing is a lot more than tracking clicks and conversions. To be successful you...

/ May 16, 2017

8 Ways to Effectively Use Target Audience Segmentation

“To whom it may concern” or “Dear Sir/Madam” are no longer acceptable approaches to advertising....

/ April 11, 2017