Category: Omnichannel

8 Easy Ways You Can Segment And Target Your Audience With Call Intelligence

“To whom it may concern”or “Dear Sir/Madam” are no longer acceptable approaches to advertising. Neither...

/ April 11, 2017

Answer The Phone: Calls Can Make Or Break Consumers’ Financial Decisions

This article originally appeared on CMO.com. The banking industry is adapting to the mobile-first era....

/ March 1, 2017
3 Reasons Omnichannel and Multichannel Are Not The Same Thing

3 Reasons Omnichannel And Multichannel Are Not The Same Thing

I will admit that until I did some dedicated research, I didn’t know the difference...

/ February 7, 2017
Is a bad caller experience costing you more than you think?

Is A Bad Caller Experience Costing You More Than You Think?

Digital marketers are dropping the ball in one key area of the customer experience: the...

/ January 19, 2017
3 must watch webinars for marketers who value phone calls

3 Must-Watch Webinars For Marketers Who Value Phone Calls

I know it can seem like everything you thought you knew about digital marketing is...

/ January 12, 2017
5 Themes CMOs Need To Focus On In 2017 [Infographic]

5 Themes CMOs Need To Focus On In 2017 [Infographic]

Between keeping up with new year resolutions, finalizing annual budgets, and getting used to writing...

/ January 6, 2017
10 reasons customers hate calling your business and how to fix it

9 Reasons Customers Hate Calling Your Business And How To Fix It

We’ve all experienced a bad phone call with a business at some point. The horrible...

/ January 5, 2017
How To Meet Consumer Expectations In 2017

How To Meet Consumer Expectations In 2017

As the new year gets underway, we talk a lot about what marketers can expect....

/ January 4, 2017
Machines are Becoming Smarter Marketers

Machines Are Becoming Smarter Marketers

This post originally appeared in VentureBeat. Marketing is only helpful when it’s meeting a need....

/ December 28, 2016
15 Of The Most Credible Marketing Predictions For 2017

15 Of The Most Credible Marketing Predictions For 2017

We’ve been through this before: New Year marketing predictions. As you would expect, many predictions...

/ December 27, 2016
6 Most Heartwarming Holiday Ads Of 2016

6 Of The Most Heartwarming Holiday Ads Of 2016

I love when I start seeing holiday commercials on TV. But before you think I’m...

/ December 22, 2016
7 Things To Expect In The Ever-Evolving Path To Purchase

7 Things To Expect In The Ever-Evolving Path To Purchase

I hope you’ve already said your goodbyes to the linear path to purchase, because it’s...

/ December 21, 2016
Top 12 Influencers You Need To Follow On LinkedIn

Top 12 Influencers You Need To Follow On LinkedIn

Social media platforms like Facebook and Twitter are great places to engage with your family,...

/ December 20, 2016
2017 Marketing Predictions: Sure Bets and Long Shots for the New Year

Marketing Predictions: Sure Bets and Long Shots for 2017

It’s the most wonderful time of year…a chill in the air, lights on the tree,...

/ December 12, 2016