Category: Search Marketing

How to Use Call Tracking to Improve Your Google Ads Performance

This is a contributed post from the experts at Linear, a PPC/CRO agency focused on...

/ March 18, 2019

We Analyzed 17 Million Phone Calls, Here’s What Marketers Should Know

Invoca is a call tracking and analytics technology that enables marketers to connect offline phone...

/ February 27, 2019

7 Ways to Improve Your Mobile Landing Pages

Customers are obsessed with online research. Creating a seamless experience across all interactions with these...

/ February 11, 2019
Top Google Searches in 2018

Top Google Searches in 2018 Won’t Make You as Sad as You Thought

It is hard to believe that Google has been around for 20 years, and it...

/ December 18, 2018
4 Reasons to use Bing Ads for Paid Search PPC CPC

4 Reasons You Should Use Bing Ads

Once you have your Google paid search strategy in place, you can wipe your hands...

/ November 19, 2018

Marketing Calls: Halloween Edition

Kill Creepy Robocalls with Google Pixel Phones Full disclosure: I bought a Pixel 3 this...

/ October 26, 2018
Marketing calls: friday digital marketing digest of useful and uselss stuff

Marketing Calls: Dreaming of Dreamforce Edition

Welcome to Marketing Calls, your one-stop shop for the week’s top news for digital marketers....

/ September 21, 2018
PPC Tactics that every marketer needs to know

11 Killer PPC Tactics Every Marketer Needs to Know

Paid search is an efficient and cost-effective way to drive more high-intent customers to your...

/ September 18, 2018
Marketing calls: friday digital marketing digest of useful and uselss stuff

Marketing Calls: Fall Edition

Welcome to Marketing Calls, your one-stop shop for the week’s top news & entertainment for...

/ September 14, 2018

Takeaways and Announcements at Google Next ‘18 & Marketing Live

In a nutshell, AI, AI, and AI. Okay, personalization was pretty big too, but a...

/ July 31, 2018

4 New Google Click-to-Call Features Marketers Need to Know About

If you’re a marketer, it’s safe to assume that you have an intimate relationship with...

/ June 28, 2018

5 Mistakes to Avoid when Driving Calls with PPC

Most search marketers want the same thing out of their pay-per-click campaigns: driving conversions up...

/ May 30, 2018
Is your contact center eating marketing budget?

How to Keep the Contact Center from Eating Your Marketing Budget

As a contact center professional, you probably lose sleep over issues like call duration, agent...

/ April 17, 2018
Calling All Links! Invoca Friday Fun Link Time

Calling All Links! – April Fool’s Edition

Welcome to Calling All Links, the best weekly link digest for digital marketing geeks, search...

/ April 6, 2018