Category: Search Marketing

How to create summer marketing campaigns as a marketer

How to Create Summer-Themed Marketing Campaigns

Summer is finally here and unless you are selling sunscreen, you might want to take...

/ July 2, 2019
Man smiling with phone in his hands, thirty digital marketing terms marketers should know.

30 Terms Digital Marketers Should Know

Digital marketing has so much specific jargon, terms, and acronyms that it’s almost like learning...

/ June 18, 2019
Cookies smashed mobile phone. Marketers using call tracking software get retargeting data without third-party tracking cookies

Cookies are Dead Part 2: What Marketers Can Do About It

As we discussed in our post last week, it’s clear that browser tracking cookies are...

/ June 11, 2019
Woman standing SMX Marketing Land. SMX 2019 speaker sessions to look for.

Five SMX Advanced 2019 Sessions You Can’t Miss

SMX Advanced 2019 is just a few days away, and it’s time to figure out...

/ May 30, 2019
Cookies smashed laptop screen. Search engines block browser cookies and what it means to marketers

What the Death of Browser Tracking Cookies Means for Marketers: Part 1

The tracking cookie is crumbling and it’s about to make a big mess for marketers....

/ May 28, 2019
Room full of people. Google Marketing Live 2019 Keynote takeaways of Machine Learning to Drive Google Ads Advancement

Google Marketing Live 2019 Keynote – Machine Learning to Drive Google Ads Advancement

At Google Marketing Live 2019 in San Francisco, Google’s chief business officer Philipp Schindler emphasized...

/ May 15, 2019
Man on phone. How to design landing pages that drive calls.

7 Awesome Examples of Landing Pages that Drive Click-to-Call

We love when we see businesses include a click-to-call button or phone number on their landing...

/ May 14, 2019
Man on his phone and laptop on a table. Attribution for phone calls marketers should know.

3 Types of Call Attribution You Need to Know About

Most marketers know the importance of attribution. It’s how you show that your marketing efforts...

/ May 9, 2019
Get key takeaways for marketers from the Google I/O 2019 keynote

Google I/O 2019 Key Takeaways for Marketers

During the Google I/O 2019 keynote this morning, Google revealed advancements in augmented reality (A/R),...

/ May 7, 2019
Man on phone. How paid search ads affect voice search.

Will Paid Search Ads Ruin Voice Search?

Marketers continue to await the arrival of paid search ads to voice assistants like Google...

/ April 9, 2019
How are you going to grow your markeing know how this spring?

The Best Marketing Conferences, Webinars, and Blogs to Help You Grow in 2019

Spring is here and the winter blues are fading! Well, maybe it is for you,...

/ April 4, 2019
Man on computer. How to use AI to make PPC ads more effective.

5 Ways to Use AI to Make Your PPC Ads More Effective

Getting the most from pay-per-click (PPC) ads is a priority for nearly every marketer. No...

/ April 1, 2019
How to Use Call Tracking to Improve Your Google Ads Performance

How to Use Call Tracking to Improve Your Google Ads Performance

This is a contributed post from the experts at Linear, a PPC/CRO agency focused on...

/ March 18, 2019
Call tracking and analytics result marketers should know.

We Analyzed 17 Million Phone Calls, Here’s What Marketers Should Know

Invoca is a call tracking and analytics technology that enables marketers to connect offline phone...

/ February 27, 2019