Category: Search Marketing

Invoca call tracking helps you optimize your remarketing.

How to Use Call Tracking to Improve Ad Retargeting and Create a Better Customer Experience

American consumers are exposed to around 4,000 to 10,000 ads every day. That’s a whole...

/ December 4, 2019

See How YDesign Group Uses Invoca to Boost its ROAS

YDesign Group, LLC is a family of online-led retailers that offer lighting, fans, and home...

/ November 14, 2019

Using Microsoft Advertising and Bing Has Big Benefits for Your PPC Campaigns

Once you have your Google paid search strategy in place, you can wipe your hands...

/ November 7, 2019

How to Measure Paid Search ROI with Call Analytics Data

Now that you know how to choose the right paid search campaign type for your...

/ October 23, 2019

How Call Tracking Software Affects SEO

The SEO practitioners on your team are always on the hunt for anything that might...

/ October 7, 2019

How to Track Online and Offline Conversions in Google Ads

It looks like you have all of the right Google Ads campaigns set up and...

/ September 18, 2019

How to Choose the Right Google Ads Campaign and Make it Better with Call Tracking

To get the most out of what you’re spending on Google Ads, you need to...

/ September 9, 2019
Man on his phone and laptop on a table. Attribution for phone calls marketers should know.

3 Types of Call Attribution You Need to Know About

Most marketers know the importance of attribution. It’s how you show that your marketing efforts...

/ August 12, 2019
How to create summer marketing campaigns as a marketer

How to Create Summer-Themed Marketing Campaigns

Summer is finally here and unless you are selling sunscreen, you might want to take...

/ July 2, 2019
Man smiling with phone in his hands, thirty digital marketing terms marketers should know.

30 Terms Digital Marketers Should Know

Digital marketing has so much specific jargon, terms, and acronyms that it’s almost like learning...

/ June 18, 2019
Cookies smashed mobile phone. Marketers using call tracking software get retargeting data without third-party tracking cookies

Cookies are Dead Part 2: What Marketers Can Do About It

As we discussed in part one of this series, it’s clear that browser tracking cookies...

/ June 11, 2019
Woman standing SMX Marketing Land. SMX 2019 speaker sessions to look for.

Five SMX Advanced 2019 Sessions You Can’t Miss

SMX Advanced 2019 is just a few days away, and it’s time to figure out...

/ May 30, 2019
Cookies smashed laptop screen. Search engines block browser cookies and what it means to marketers

What the Death of Browser Tracking Cookies Means for Marketers: Part 1

Read part 2 of this series here. The tracking cookie is crumbling and it’s about...

/ May 28, 2019
Room full of people. Google Marketing Live 2019 Keynote takeaways of Machine Learning to Drive Google Ads Advancement

Google Marketing Live 2019 Keynote – Machine Learning to Drive Google Ads Advancement

At Google Marketing Live 2019 in San Francisco, Google’s chief business officer Philipp Schindler emphasized...

/ May 15, 2019