Category: Search Marketing

Man on phone. How to design landing pages that drive calls.

7 Awesome Examples of Landing Pages that Drive Click-to-Call

We love when we see businesses include a click-to-call button or phone number on their landing...

/ May 14, 2019
Get key takeaways for marketers from the Google I/O 2019 keynote

Google I/O 2019 Key Takeaways for Marketers

During the Google I/O 2019 keynote this morning, Google revealed advancements in augmented reality (A/R),...

/ May 7, 2019
Man on phone. How paid search ads affect voice search.

Will Paid Search Ads Ruin Voice Search?

Marketers continue to await the arrival of paid search ads to voice assistants like Google...

/ April 9, 2019
How are you going to grow your markeing know how this spring?

The Best Marketing Conferences, Webinars, and Blogs to Help You Grow in 2019

Spring is here and the winter blues are fading! Well, maybe it is for you,...

/ April 4, 2019
Man on computer. How to use AI to make PPC ads more effective.

5 Ways to Use AI to Make Your PPC Ads More Effective

Getting the most from pay-per-click (PPC) ads is a priority for nearly every marketer. No...

/ April 1, 2019
How to Use Call Tracking to Improve Your Google Ads Performance

How to Use Call Tracking to Improve Your Google Ads Performance

This is a contributed post from the experts at Linear, a PPC/CRO agency focused on...

/ March 18, 2019
Call tracking and analytics result marketers should know.

We Analyzed 17 Million Phone Calls, Here’s What Marketers Should Know

Invoca is a call tracking and analytics technology that enables marketers to connect offline phone...

/ February 27, 2019
Invoca product tour video. How to improve mobile landing page.

7 Ways to Improve Your Mobile Landing Pages

Customers are obsessed with online research. Creating a seamless experience across all interactions with these...

/ February 11, 2019
Top Google Searches in 2018

Top Google Searches in 2018 Won’t Make You as Sad as You Thought

It is hard to believe that Google has been around for 20 years, and it...

/ December 18, 2018
Halloween marketing calls

Marketing Calls: Halloween Edition

Kill Creepy Robocalls with Google Pixel Phones Full disclosure: I bought a Pixel 3 this...

/ October 26, 2018
Marketing calls: friday digital marketing digest of useful and uselss stuff

Marketing Calls: Dreaming of Dreamforce Edition

Welcome to Marketing Calls, your one-stop shop for the week’s top news for digital marketers....

/ September 21, 2018
PPC Tactics that every marketer needs to know

11 Killer PPC Tactics Every Marketer Needs to Know

Paid search is an efficient and cost-effective way to drive more high-intent customers to your...

/ September 18, 2018
Marketing calls: friday digital marketing digest of useful and uselss stuff

Marketing Calls: Fall Edition

Welcome to Marketing Calls, your one-stop shop for the week’s top news & entertainment for...

/ September 14, 2018
Google Next 2018 Marketing live announcements takeaways

Takeaways and Announcements at Google Next ‘18 & Marketing Live

In a nutshell, AI, AI, and AI. Okay, personalization was pretty big too, but a...

/ July 31, 2018