Category: Search Marketing

Call tracking and analytics result marketers should know.

We Analyzed 17 Million Phone Calls, Here’s What Marketers Should Know

Invoca is a call tracking and analytics technology that enables marketers to connect offline phone...

/ February 27, 2019
Invoca product tour video. How to improve mobile landing page.

7 Ways to Improve Your Mobile Landing Pages

Customers are obsessed with online research. Creating a seamless experience across all interactions with these...

/ February 11, 2019
Top Google Searches in 2018

Top Google Searches in 2018 Won’t Make You as Sad as You Thought

It is hard to believe that Google has been around for 20 years, and it...

/ December 18, 2018
Halloween marketing calls

Marketing Calls: Halloween Edition

Kill Creepy Robocalls with Google Pixel Phones Full disclosure: I bought a Pixel 3 this...

/ October 26, 2018
Marketing calls: friday digital marketing digest of useful and uselss stuff

Marketing Calls: Dreaming of Dreamforce Edition

Welcome to Marketing Calls, your one-stop shop for the week’s top news for digital marketers....

/ September 21, 2018
PPC Tactics that every marketer needs to know

11 Killer PPC Tactics Every Marketer Needs to Know

Paid search is an efficient and cost-effective way to drive more high-intent customers to your...

/ September 18, 2018
Marketing calls: friday digital marketing digest of useful and uselss stuff

Marketing Calls: Fall Edition

Welcome to Marketing Calls, your one-stop shop for the week’s top news & entertainment for...

/ September 14, 2018
Google Next 2018 Marketing live announcements takeaways

Takeaways and Announcements at Google Next ‘18 & Marketing Live

In a nutshell, AI, AI, and AI. Okay, personalization was pretty big too, but a...

/ July 31, 2018
People smiling looking at phone. Google click to call for marketers

4 New Google Click-to-Call Features Marketers Need to Know About

If you’re a marketer, it’s safe to assume that you have an intimate relationship with...

/ June 28, 2018
PPC mistakes

5 Mistakes to Avoid when Driving Calls with PPC

Most search marketers want the same thing out of their pay-per-click campaigns: driving conversions up...

/ May 30, 2018
Is your contact center eating marketing budget?

How to Keep the Contact Center from Eating Your Marketing Budget

As a contact center professional, you probably lose sleep over issues like call duration, agent...

/ April 17, 2018
Calling All Links! Invoca Friday Fun Link Time

Calling All Links! – April Fool’s Edition

Welcome to Calling All Links, the best weekly link digest for digital marketing geeks, search...

/ April 6, 2018
Adobe Summit 2018 stage and crowd

Adobe Summit 2018 Top Takeaways

Adobe Summit is always a great venue for digital marketers and creatives to get inspired...

/ April 4, 2018
AdWords kills last click attribution

How Google Last-Click Attribution Sends Marketing Astray

Rumors about Google killing last-click attribution in AdWords have been circulating for months. While the...

/ March 8, 2018