Category: Search Marketing

PPC mistakes

5 Mistakes to Avoid when Driving Calls with PPC

Most search marketers want the same thing out of their pay-per-click campaigns: driving conversions up...

/ May 30, 2018
Is your contact center eating marketing budget?

How to Keep the Contact Center from Eating Your Marketing Budget

As a contact center professional, you probably lose sleep over issues like call duration, agent...

/ April 17, 2018
Calling All Links! Invoca Friday Fun Link Time

Calling All Links! – April Fool’s Edition

Welcome to Calling All Links, the best weekly link digest for digital marketing geeks, search...

/ April 6, 2018
Adobe Summit 2018 stage and crowd

Adobe Summit 2018 Top Takeaways

Adobe Summit is always a great venue for digital marketers and creatives to get inspired...

/ April 4, 2018
AdWords kills last click attribution

How Google Last-Click Attribution Sends Marketing Astray

Rumors about Google killing last-click attribution in AdWords have been circulating for months. While the...

/ March 8, 2018

Four Ways To Drive Revenue With Signal AI

If you’re in marketing, you know that artificial intelligence is everywhere. Nearly every technology company...

/ November 15, 2017

Invoca Helps Search Marketers Capitalize On AdWords With New Integration

For search and display marketers, an important component of optimizing bids, placements, and messaging requires...

/ October 12, 2017

8 Ways to Effectively Use Target Audience Segmentation

“To whom it may concern” or “Dear Sir/Madam” are no longer acceptable approaches to advertising....

/ April 11, 2017
AdWords Makes Big Changes To Call Extensions

Google Ads Makes 2 Big Changes to Call Extensions: What That Means

Over the last few years, we’ve watched Google continually release Ads features that reflect the...

/ January 16, 2017
3 must watch webinars for marketers who value phone calls

3 Must-Watch Webinars For Marketers Who Value Phone Calls

I know it can seem like everything you thought you knew about digital marketing is...

/ January 12, 2017
How To Boost Your Paid Search ROI With Invoca

How To Boost Your Paid Search ROI With Invoca

Search advertising has been around for 15 plus years, so it’s only natural to feel...

/ January 10, 2017
5 Themes CMOs Need To Focus On In 2017 [Infographic]

5 Themes CMOs Need To Focus On In 2017 [Infographic]

Between keeping up with new year resolutions, finalizing annual budgets, and getting used to writing...

/ January 6, 2017
10 reasons customers hate calling your business and how to fix it

9 Reasons Customers Hate Calling Your Business And How To Fix It

We’ve all experienced a bad phone call with a business at some point. The horrible...

/ January 5, 2017
Top 12 Influencers You Need To Follow On LinkedIn

Top 12 Influencers You Need To Follow On LinkedIn

Social media platforms like Facebook and Twitter are great places to engage with your family,...

/ December 20, 2016