Category: Social Media Marketing

12 Metrics You Need To Measure Brand Awareness

In today’s socially connected world, brand awareness driven by public relations, content marketing, and social...

/ March 30, 2019

Facebook Click-to-Call Ads: 5 Things Marketers Need to Know

If you’re trying to make it easy for customers to call your business, you are...

/ February 13, 2019

Here are This Year’s Top 5 Holiday Videos

It’s that time of year again—when we get to judge epic holiday video wins and...

/ December 20, 2018
borderline content ban

Will Facebook’s Crackdown on Borderline Content Hurt Advertisers?

Facebook has announced that it is making some algorithm tweaks to stop the spread of...

/ November 16, 2018
Marketing calls: friday digital marketing digest of useful and uselss stuff

Marketing Calls: Dreaming of Dreamforce Edition

Welcome to Marketing Calls, your one-stop shop for the week’s top news for digital marketers....

/ September 21, 2018
Rocket Boost

How BoomTown Boosted Revenue by 20% With Invoca for Facebook

Grabbing more than 60% of 2017 digital ad spend, Facebook and Google are officially a duopoly...

/ January 10, 2018

Overcoming The Challenges Of Retargeting Phone Callers Through Facebook

While the ability to retarget people immediately after they visit your website is one of...

/ December 4, 2017

It’s Official: Invoca Is Now A Facebook Marketing Partner

We couldn’t be happier to announce that Invoca has been selected as a Facebook Marketing...

/ October 5, 2017

8 Ways to Effectively Use Target Audience Segmentation

“To whom it may concern” or “Dear Sir/Madam” are no longer acceptable approaches to advertising....

/ April 11, 2017

Invoca Helps Marketers Capitalize On Instagram With New Solution

Last year we brought you Invoca for Facebook, and the adoption from our customers was...

/ April 6, 2017
5 Themes CMOs Need To Focus On In 2017 [Infographic]

5 Themes CMOs Need To Focus On In 2017 [Infographic]

Between keeping up with new year resolutions, finalizing annual budgets, and getting used to writing...

/ January 6, 2017
Top 12 Influencers You Need To Follow On LinkedIn

Top 12 Influencers You Need To Follow On LinkedIn

Social media platforms like Facebook and Twitter are great places to engage with your family,...

/ December 20, 2016
6 Things You Need to Know About Facebook Advertising Now

6 Things You Need To Know About Facebook Advertising Now

What makes Facebook so great is that people are comfortable sharing things about themselves in...

/ November 9, 2016
Top 7 Barriers To Conversion You May Be Overlooking

Top 7 Barriers To Conversion You May Be Overlooking

When it comes to conversion rate optimization (CRO), we know the drill: change the button...

/ November 7, 2016