Category: Social Media Marketing

How to Drive More Sales and Revenue with Your Facebook Ads

Facebook has more than 2.3 billion active monthly users, so of course, marketers flock to...

/ August 9, 2019
How to create summer marketing campaigns as a marketer

How to Create Summer-Themed Marketing Campaigns

Summer is finally here and unless you are selling sunscreen, you might want to take...

/ July 2, 2019
Here are a few details for getting started with building lookalike audiences using call tracking data on two key platforms for managing digital marketing campaigns: Facebook and Google.

How to Create Lookalike Audiences in Facebook and Google Using Call Tracking Data

There are countless people on the internet right now in markets around the globe who...

/ June 20, 2019
Man smiling with phone in his hands, thirty digital marketing terms marketers should know.

30 Terms Digital Marketers Should Know

Digital marketing has so much specific jargon, terms, and acronyms that it’s almost like learning...

/ June 18, 2019
Phones with Youtube video screen. How marketers can make Youtube advertising work.

How to Make Advertising Work on YouTube

Why advertise on YouTube? That question is easy to answer if you consider  the stats....

/ June 10, 2019
Woman on computer. Measurement metrics for brand awareness.

12 Metrics You Need To Measure Brand Awareness

In today’s socially connected world, brand awareness driven by public relations, content marketing, and social...

/ March 30, 2019
woman on phone. Marketers need to know facebook click to call ads.

Facebook Click-to-Call Ads: 5 Things Marketers Need to Know

If you’re trying to make it easy for customers to call your business, you are...

/ February 13, 2019
2018 best holiday marketing videos.

Here are This Year’s Top 5 Holiday Videos

It’s that time of year again—when we get to judge epic holiday video wins and...

/ December 20, 2018
Facebook borderline content ban influence on advertisers

Will Facebook’s Crackdown on Borderline Content Hurt Advertisers?

Facebook has announced that it is making some algorithm tweaks to stop the spread of...

/ November 16, 2018
Marketing calls: friday digital marketing digest of useful and uselss stuff

Marketing Calls: Dreaming of Dreamforce Edition

Welcome to Marketing Calls, your one-stop shop for the week’s top news for digital marketers....

/ September 21, 2018
Rocket Boost

How BoomTown Boosted Revenue by 20% With Invoca for Facebook

Grabbing more than 60% of 2017 digital ad spend, Facebook and Google are officially a duopoly...

/ January 10, 2018

Overcoming The Challenges Of Retargeting Phone Callers Through Facebook

While the ability to retarget people immediately after they visit your website is one of...

/ December 4, 2017

It’s Official: Invoca Is Now A Facebook Marketing Partner

We couldn’t be happier to announce that Invoca has been selected as a Facebook Marketing...

/ October 5, 2017

8 Ways to Effectively Use Target Audience Segmentation

“To whom it may concern” or “Dear Sir/Madam” are no longer acceptable approaches to advertising....

/ April 11, 2017