Category: Social Media Marketing

acquiring new customers with social media

3 Simple Tips For Acquiring New Customers With Social Media

Marketers are pouring money into social media. This year, they’ll spend $10.45 billion on social...

/ September 9, 2016
marketo's heidi bullock on why marketers need to be customer obsessed

Hubspot’s Meghan Keaney Anderson On Why Every Marketer Should Be An Experimenter

Open Mic is a monthly Q&A Series by Invoca that offers a fresh perspective from...

/ September 6, 2016
10 metrics every marketer needs to track from phone calls

10 Metrics Every Marketer Needs To Track From Phone Calls

Am I measuring the right KPIs? Marketers ask this question — a lot. Thanks to...

/ September 1, 2016
How to Master Facebook’s Offline Conversion Tracking

How To Master Facebook’s Offline Conversion Tracking

Here’s the gist: Invoca’s Voice Marketing Cloud gives marketers granular campaign attribution to understand why...

/ August 23, 2016
3 ecamples of brands doing real omnichannel marketing

3 Examples Of Brands Doing Real Cross-Channel Marketing

This  post originally appeared on the Oracle Marketing Cloud blog. Whether you call it cross-channel...

/ July 29, 2016
a zen approach to measuring content marketing roi

A Zen Approach To Measuring Content Marketing ROI

This post originally appeared on Social Media Today. If you’re doing content marketing, you’ve got your...

/ July 27, 2016
Do You Have What It Takes To Be A True Omnichampion? [Infographic]

Do You Have What It Takes To Be A True Omnichampion? [Infographic]

The torch is lit, and the title of omnichampion is up for grabs as marketers...

/ July 18, 2016
what do the founding fathers have to say to the modern marketer?

What Do The Founding Fathers Have To Say To The Modern Marketer?

While Ben, George, and Alexander didn’t have marketers in mind when they uttered these famous...

/ July 4, 2016
invoca brings phone call insights to facebook with industry-first solution

Invoca Brings Phone Call Insights To Facebook With Industry-First Solution

Three weeks ago we brought you Invoca for Salesforce Marketing Cloud, and the reception from...

/ June 14, 2016
6 ways to spark new ideas for content

6 Ways To Spark New Ideas For Content

This post originally appeared on Social Media Today. Have you ever been told to go...

/ June 6, 2016
10 things you need to do before going on summer vacation

10 Things You Need To Do Before Going On Summer Vacation

As soon as spring hits, summer vacation planning begins. Or you might have started planning...

/ June 3, 2016
3 ways social media makes it easy for customers to contact your business

3 Ways Social Media Makes It Easy For Customers To Contact Your Business

One of the fastest growing trends in social media is the addition of click-to-call, chat,...

/ May 26, 2016
chatbots: what are they and why now?

Chatbots: What Are They And Why Now?

If you keep up with tech news, you’ve likely seen all kinds of articles in...

/ May 25, 2016
12 metrics you need to measure brand awareness

12 Metrics You Need To Measure Brand Awareness

In today’s socially connected world, brand awareness driven by public relations, content marketing, and social...

/ April 29, 2016