Category: Social

8 Easy Ways You Can Segment And Target Your Audience With Call Intelligence

“To whom it may concern”or “Dear Sir/Madam” are no longer acceptable approaches to advertising. Neither...

/ April 11, 2017

Invoca Helps Marketers Capitalize On Instagram With New Solution

Last year we brought you Invoca for Facebook, and the adoption from our customers was...

/ April 6, 2017
5 Themes CMOs Need To Focus On In 2017 [Infographic]

5 Themes CMOs Need To Focus On In 2017 [Infographic]

Between keeping up with new year resolutions, finalizing annual budgets, and getting used to writing...

/ January 6, 2017
Top 12 Influencers You Need To Follow On LinkedIn

Top 12 Influencers You Need To Follow On LinkedIn

Social media platforms like Facebook and Twitter are great places to engage with your family,...

/ December 20, 2016
6 Things You Need to Know About Facebook Advertising Now

6 Things You Need To Know About Facebook Advertising Now

What makes Facebook so great is that people are comfortable sharing things about themselves in...

/ November 9, 2016
Top 7 Barriers To Conversion You May Be Overlooking

Top 7 Barriers To Conversion You May Be Overlooking

When it comes to conversion rate optimization (CRO), we know the drill: change the button...

/ November 7, 2016
9 Examples Of Awesome Landing Pages That Drive Calls9 Examples Of Awesome Landing Pages That Drive Calls

9 Examples Of Awesome Landing Pages That Drive Calls

We love when we see businesses include a click-to-call button or phone number on their landing...

/ November 3, 2016
Call Intelligence Summit Recap: 5 Things You Don't Want To Forget

Call Intelligence Summit Recap: 5 Things You Don’t Want To Forget

This year’s Call Intelligence Summit was big. We heard from industry leaders from Facebook, Google,...

/ October 26, 2016
acquiring new customers with social media

3 Simple Tips For Acquiring New Customers With Social Media

Marketers are pouring money into social media. This year, they’ll spend $10.45 billion on social...

/ September 9, 2016
marketo's heidi bullock on why marketers need to be customer obsessed

Hubspot’s Meghan Keaney Anderson On Why Every Marketer Should Be An Experimenter

Open Mic is a monthly Q&A Series by Invoca that offers a fresh perspective from...

/ September 6, 2016
10 metrics every marketer needs to track from phone calls

10 Metrics Every Marketer Needs To Track From Phone Calls

Am I measuring the right KPIs? Marketers ask this question — a lot. Thanks to...

/ September 1, 2016
How to Master Facebook’s Offline Conversion Tracking

How To Master Facebook’s Offline Conversion Tracking

Here’s the gist: Invoca’s Voice Marketing Cloud gives marketers granular campaign attribution to understand why...

/ August 23, 2016
3 ecamples of brands doing real omnichannel marketing

3 Examples Of Brands Doing Real Cross-Channel Marketing

This  post originally appeared on the Oracle Marketing Cloud blog. Whether you call it cross-channel...

/ July 29, 2016
a zen approach to measuring content marketing roi

A Zen Approach To Measuring Content Marketing ROI

This post originally appeared on Social Media Today. If you’re doing content marketing, you’ve got your...

/ July 27, 2016