Category: Uncategorized

Ad Platforms Push Boundaries Of Omni-Channel Analytics

Cross-channel, multi-channel, omni-channel marketing – whatever you call it, it’s pretty obvious it’s the future....

/ May 6, 2014

ROI Calculator: Measure The Total Value Of Inbound Calls From Paid Search

As a paid search marketer, you spend hours each day managing your keywords, bids, A/B...

/ April 17, 2014

Local Mobile Searches Trigger Offline Purchases

Do you remember the days when you had to physically pick up a 20 pound...

/ April 15, 2014
what the affordable care act teaches us about marketing

What the Affordable Care Act Teaches Us About Marketing

March 31st was the last day to sign up for the Affordable Care Act… dun...

/ April 2, 2014
famous carpet company turns to inbound call marketing to grow channel revenue by 200%

Famous Carpet Company Turns to Inbound Call Marketing To Grow Channel Revenue by 200%

Empire Today: 45 Years as a Nationally Recognized Brand For the last 45 years, Empire...

/ March 26, 2014
how social platforms will better monetize growing mobile market

How Social Platforms Will Better Monetize Growing Mobile Market

On April 3rd, 1973 Martin Cooper, a Motorola researcher and executive, made the first mobile...

/ March 21, 2014
how a health insurance agency increased agent appointments 10 fold

How A Health Insurance Agency Increased Agent-Appointments 10 Fold

What is HealthMarkets HealthMarkets is one of the largest health insurance agencies in the nation,...

/ March 20, 2014
it's all about the digital marketing at adtech san francisco

It’s All About The Digital Marketing At Adtech San Francisco

March 26th-27th, 8,500+ bad boys (and girls) for life will be meeting at Adtech San...

/ March 18, 2014

Why I’m Looking Forward To LeadsCon West

March 24th, I’ll be road-tripping with the Invoca crew to Viva Las Vegas.  While I...

/ March 13, 2014

Twitter Sees The Light: Platform Improves Advertising Options By Adding Click-To-Call

Ttwitter announced this week that it will be beta-testing a Click-to-Call button in ads, enabling...

/ March 12, 2014
why you can't miss la tech connect at sxsw

Why You Can’t Miss LA Tech Connect At SXSW

SXSW really has it all: film, music, hipsters as far as the eye can see,...

/ March 4, 2014

New SIP Integration Makes Invoca An Easy Choice

Whether it’s writing a blog post or launching a new call marketing solution, getting started...

/ February 20, 2014
3 Reasons B2B Mobile marketing analytics should include call data

3 Reasons B2B Mobile Marketing Analytics Should Include Call Data

So much of successful marketing depends on the quality of your analytics. The trouble is...

/ February 13, 2014
the missing call to action in B2B mobile marketing

The Missing Call-To-Action In B2B Mobile Marketing

59% of B2B buyers are using mobile devices as a key part of their research...

/ February 6, 2014