Category: Uncategorized

Twitter Sees The Light: Platform Improves Advertising Options By Adding Click-To-Call

Ttwitter announced this week that it will be beta-testing a Click-to-Call button in ads, enabling...

/ March 12, 2014
why you can't miss la tech connect at sxsw

Why You Can’t Miss LA Tech Connect At SXSW

SXSW really has it all: film, music, hipsters as far as the eye can see,...

/ March 4, 2014

New SIP Integration Makes Invoca An Easy Choice

Whether it’s writing a blog post or launching a new call marketing solution, getting started...

/ February 20, 2014
3 Reasons B2B Mobile marketing analytics should include call data

3 Reasons B2B Mobile Marketing Analytics Should Include Call Data

So much of successful marketing depends on the quality of your analytics. The trouble is...

/ February 13, 2014
the missing call to action in B2B mobile marketing

The Missing Call-To-Action In B2B Mobile Marketing

59% of B2B buyers are using mobile devices as a key part of their research...

/ February 6, 2014
invoca to join tealium, silverpop, vidyard, and more in dana point, ca

Invoca To Join Tealium, Silverpop, Vidyard, And More In Dana Point, CA

Dana Point, California is known for beautiful weather, great surfing, and what we really care...

/ February 3, 2014
Forrester on Insurance: Marketing Tips For a Winning eBusiness and Channel Strategy in 2014

Forrester On Insurance: Marketing Tips For A Winning eBusiness And Channel Strategy In 2014

2013 wasn’t easy for Insurance marketers – and Forrester Analyst, Ellen Carney, has provided a...

/ January 28, 2014
Sales and marketing align

Sales and Marketing Take Their Relationship To The Next Level With Lead-To-Revenue Management

Historically sales and marketing have had a tenuous relationship. Marketing sometimes gets a bad rap...

/ January 20, 2014

Tag Management Gives Marketers Greater Simplicity And Control

Long gone are the days of freewheeling, right-brained marketers who spend their days making things...

/ January 14, 2014
how much does butt dialing cost your business

How Much Does Ass-Dialing Cost Your Business?

We’ve all done it – slipping our smartphone into our back pocket and our backend...

/ December 2, 2013

19 Surprising Call Marketing Stats You Can’t Ignore

Inbound phone calls. It’s a too often overlooked channel that gets lost in the louder...

/ October 5, 2013

5 Tricks To Turning Inbound Calls Into Sales

Turning calls into sales can be hard. Especially when you launch new marketing campaigns, partner...

/ September 20, 2013

5 Ways Invoca Helps SMBs Close The Online-to-Offline Marketing Loop

Let’s be honest. We don’t all have the same budget as Apple or Nike to...

/ September 5, 2013