The shift from desktop to mobile devices has propelled call conversions to the forefront of paid search. Smartphones have forever changed the way we search the Internet. No longer stuck at home in front of a desktop computer, and no longer forced to surf the Internet while remaining stationary, consumers instantly move between channels and hop between online and offline conversations.

With experience managing paid search and driving call conversions as a primary goal, I’ve come up with my top three reasons why paid search marketers need to prioritize calls.

In addition to my reasons mentioned above, Invoca’s latest search marketing infographic reveals:

  • 52% of people that take action after conducting a mobile search, do so via the phone.
  • 75% of consumers say a call is the quickest way to get a response.
  • 73 billion calls will be made from mobile search ads by 2018.

If you want to start taking advantage of calls, get our eBook, Dial Up the Power of Mobile Search: 6 Do’s and Don’ts to Boost Conversions Using Call Analytics.

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Amber Tiffany

Posted by Amber Tiffany

Amber has a background in content strategy and brings her passion for writing along with her two first names to the role of Senior Content Marketing Manager at Invoca. Amber began her career as a marketing copywriter and has since gained experience in SEM and content strategy for both B2C and B2B organizations. Amber loves the outdoors, physical activity, especially when it’s competitive, reading and attempting to be musical. She is currently training daily to become the first female champion in Invoca’s Ping Pong League history.

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    […] Then create mobile-preferred ads and ensure your PPC landing pages are mobile optimized. And make sure you use call tracking!” […]

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