Digital adoption has not killed phone calls. If anything, digital and more specifically, mobile, has brought phone calls to the forefront of marketing. In fact, Invoca found that 93% of customer calls come from digital channels.
Why is digital driving so many calls?
Well, mobile makes it incredibly easy for consumers to call after engaging online. Consumers are seamlessly moving between online and offline channels, and even millennials, are calling businesses more than ever.
In our newest report, the 2016 Call Intelligence Index, Invoca analyzed 58 million customer calls that spanned more than 40 industries to show you exactly how and why digital marketing is driving more phone calls than ever.
Take a look at the infographic below to see some of the most important findings from the report. And if you want all the details, download the full report here!