Digital adoption has not killed phone calls. If anything, digital and more specifically, mobile, has brought phone calls to the forefront of marketing. In fact, Invoca found that 93% of customer calls come from digital channels.

Why is digital driving so many calls?

Well, mobile makes it incredibly easy for consumers to call after engaging online. Consumers are seamlessly moving between online and offline channels, and even millennials, are calling businesses more than ever. 

In our newest report, the 2016 Call Intelligence Index, Invoca analyzed 58 million customer calls that spanned more than 40 industries to show you exactly how and why digital marketing is driving more phone calls than ever.

Take a look at the infographic below to see some of the most important findings from the report. And if you want all the details, download the full report here!

Digital Marketing Drives Calls

Andrea Mueller

Posted by Andrea Mueller

Andrea Mueller is the public relations manager at Invoca. She has 10+ years of experience and has held positions at Edelman, Trend Micro, McGrath/Power and even interned for Governor Schwarzenegger one summer. Andrea earned her B.S. in Communications and Geography at Syracuse University. She loves racing triathlons, the outdoors, national parks and traveling.