The torch is lit, and the title of omnichampion is up for grabs as marketers battle it out for omnichannel marketing supremacy.
Ever since mobile burst on (or more like took over) the scene, consumers have been using multiple devices without thinking twice. In fact, 90% of consumers switch between multiple devices to accomplish their goals.
Now that marketers are undeniably living in an omnichannel world, they have been working hard to have real, two-way conversations with their customers across channels and devices. But developing that level of personalization and consistency isn’t easy. In fact, 87% of consumers say that brands must work harder to create a seamless customer experience.
To figure out what marketers are doing right and where they’re dropping the ball, Invoca surveyed 290 marketers. Take a look at the infographic below to see what it takes to be an omnichampion.