The torch is lit, and the title of omnichampion is up for grabs as marketers battle it out for omnichannel marketing supremacy.

Ever since mobile burst on (or more like took over) the scene, consumers have been using multiple devices without thinking twice. In fact, 90% of consumers switch between multiple devices to accomplish their goals.

Now that marketers are undeniably living in an omnichannel world, they have been working hard to have real, two-way conversations with their customers across channels and devices. But developing that level of personalization and consistency isn’t easy. In fact, 87% of consumers say that brands must work harder to create a seamless customer experience.

To figure out what marketers are doing right and where they’re dropping the ball, Invoca surveyed 290 marketers. Take a look at the infographic below to see what it takes to be an omnichampion.

What Does It Take To Be A True Omnichampion?

Omnichannel Marketing Lookbook
Andrea Mueller

Posted by Andrea Mueller

Andrea Mueller is the public relations manager at Invoca. She has 10+ years of experience and has held positions at Edelman, Trend Micro, McGrath/Power and even interned for Governor Schwarzenegger one summer. Andrea earned her B.S. in Communications and Geography at Syracuse University. She loves racing triathlons, the outdoors, national parks and traveling.

Leave a reply

Your email address will not be published. Required fields are marked *