SMX Advanced 2019 is just a few days away, and it’s time to figure out which sessions are your must-attends. We know that looking through a conference agenda can be overwhelming, so we did the digging for you and put together five sessions you simply can’t miss out on. From closing the loop with call analytics to optimizing marketplace ads, you will walk away with new strategies and tactics for better results.

Here are five must-attend sessions at SMX Advanced 2019:

Give a Boost to Your SEM with Call Analytics: How Physicians Mutual Insurance and Clutter are Leading the Pack

Wednesday, June 5, 1:30 PM-2:45 PM | Solutions Track

Overview:

Paid search drives billions of sales calls each year, yet most marketers lack the granular, closed-loop attribution needed to effectively optimize their campaigns. Attend this session to learn how leading marketers from Physicians Mutual Insurance and Clutter are using AI-powered call and conversational analytics to gain much-needed visibility into the campaigns, keywords, and ads that are driving high-value calls so they can increase conversion rates, reduce CPAs, and drive more conversions than ever before.

Speakers:

Ian Dailey | Senior Director, Product Marketing, Invoca

Amy Franck | Digital Marketing Strategist, eCommerce, Physicians Mutual Insurance

Liora Simozar | Sr. Product Manager, Growth and Acquisition, Clutter

Mobile-First & AMP For The Advanced SEO

Tuesday, June 4, 1:30 PM-2:45 PM | SEO Track

Overview:

Google is now using a mobile-first index based on how mobile devices would crawl the web.

In this session, you’ll learn advanced techniques to perform an audit in a mobile-first world to ensure that content, links, metadata and structured data are compliant, regardless of how users access your site. You’ll also learn tactics and techniques for maximizing the effectiveness of your site’s AMP (accelerated mobile pages) content.

Speakers:

Eric Enge | Perficient Digital, General Manager – Search Engine Land Contributor

Michael Martin | Ignite Visibility, Digital Strategist – Search Engine Land Contributor

Advanced Social Ads Clinic

Tuesday, June 4, 3:15 PM-4:30 PM | Insights Track

Overview:

As advertising opportunities multiply, so does the complexity of leveraging new ad formats. In this clinic, you can ask questions about new or unfamiliar formats and take away expert tips, strategies and processes for getting more value from paid ad campaigns on social media channels. You’ll also gain critical insights into how the algorithms of paid social media advertising really work.

Speakers:

Zenia Johnson | 3Q Digital, Account Lead

Michelle Morgan | Clix Marketing, Director of Client Services – Search Engine Land Contributor

Outsmart YouTube’s Automated Bidding To Drive More Conversions

Tuesday, June 4, 4:45 PM-5:45 PM | Insights Track

Overview:

YouTube’s automated bidding algorithm isn’t ideal. You can dramatically improve your video campaign performance by applying a number of intelligent tactics that work far better than defaulting to automated bidding. This session shows you how.

Speaker:

Ashley Mo | 3Q Digital, Regional Director, APAC

Selling Smarter With Search, Social, Marketplace Ads

Wednesday, June 5, 1:30 PM-2:45 PM | SEM Track

Overview:

Google, Microsoft, YouTube, Facebook, Instagram, Amazon – they are all proven channels for driving commerce sales. They are also highly competitive, which means you must be at the top of your game to beat your competitors.

In this session, our expert speakers will discuss ways they’ve executed, optimized and measured campaigns across search, social and marketplace channels that deliver new customers, up-sell existing customers and enhance brand loyalty — all while maximizing ROAS.

Speakers:

Joe Martinez | Clix Marketing, Director of Client Strategy – Search Engine Land Contributor

Danielle Waller | Merkle Inc., Senior Manager, Amazon & eRetail

Susan Wenograd | Aimclear, Account Group Director – Search Engine Land Contributor

See the full agenda here.

Debby Haynam

Posted by Debby Haynam

Debby is Invoca's Content and Social Media Specialist. With passions in writing, design, and video production, she strives for creative and authentic storytelling. When not creating marketing content, you can find her trying to find the least pretentious cup of coffee in San Francisco.