SMX Advanced 2019 is just a few days away, and it’s time to figure out which sessions are your must-attends. We know that looking through a conference agenda can be overwhelming, so we did the digging for you and put together five sessions you simply can’t miss out on. From closing the loop with call analytics to optimizing marketplace ads, you will walk away with new strategies and tactics for better results.
Here are five must-attend sessions at SMX Advanced 2019:
Give a Boost to Your SEM with Call Analytics: How Physicians Mutual Insurance and Clutter are Leading the Pack
Wednesday, June 5, 1:30 PM-2:45 PM | Solutions Track
Paid search drives billions of sales calls each year, yet most marketers lack the granular, closed-loop attribution needed to effectively optimize their campaigns. Attend this session to learn how leading marketers from Physicians Mutual Insurance and Clutter are using AI-powered call and conversational analytics to gain much-needed visibility into the campaigns, keywords, and ads that are driving high-value calls so they can increase conversion rates, reduce CPAs, and drive more conversions than ever before.
Ian Dailey | Senior Director, Product Marketing, Invoca
Amy Franck | Digital Marketing Strategist, eCommerce, Physicians Mutual Insurance
Liora Simozar | Sr. Product Manager, Growth and Acquisition, Clutter
Mobile-First & AMP For The Advanced SEO
Tuesday, June 4, 1:30 PM-2:45 PM | SEO Track
Google is now using a mobile-first index based on how mobile devices would crawl the web.
In this session, you’ll learn advanced techniques to perform an audit in a mobile-first world to ensure that content, links, metadata and structured data are compliant, regardless of how users access your site. You’ll also learn tactics and techniques for maximizing the effectiveness of your site’s AMP (accelerated mobile pages) content.
Eric Enge | Perficient Digital, General Manager – Search Engine Land Contributor
Michael Martin | Ignite Visibility, Digital Strategist – Search Engine Land Contributor
Advanced Social Ads Clinic
Tuesday, June 4, 3:15 PM-4:30 PM | Insights Track
As advertising opportunities multiply, so does the complexity of leveraging new ad formats. In this clinic, you can ask questions about new or unfamiliar formats and take away expert tips, strategies and processes for getting more value from paid ad campaigns on social media channels. You’ll also gain critical insights into how the algorithms of paid social media advertising really work.
Zenia Johnson | 3Q Digital, Account Lead
Michelle Morgan | Clix Marketing, Director of Client Services – Search Engine Land Contributor
Outsmart YouTube’s Automated Bidding To Drive More Conversions
Tuesday, June 4, 4:45 PM-5:45 PM | Insights Track
YouTube’s automated bidding algorithm isn’t ideal. You can dramatically improve your video campaign performance by applying a number of intelligent tactics that work far better than defaulting to automated bidding. This session shows you how.
Ashley Mo | 3Q Digital, Regional Director, APAC
Selling Smarter With Search, Social, Marketplace Ads
Wednesday, June 5, 1:30 PM-2:45 PM | SEM Track
Google, Microsoft, YouTube, Facebook, Instagram, Amazon – they are all proven channels for driving commerce sales. They are also highly competitive, which means you must be at the top of your game to beat your competitors.
In this session, our expert speakers will discuss ways they’ve executed, optimized and measured campaigns across search, social and marketplace channels that deliver new customers, up-sell existing customers and enhance brand loyalty — all while maximizing ROAS.
Joe Martinez | Clix Marketing, Director of Client Strategy – Search Engine Land Contributor
Danielle Waller | Merkle Inc., Senior Manager, Amazon & eRetail
Susan Wenograd | Aimclear, Account Group Director – Search Engine Land Contributor