Whether you’re a total newbie or a seasoned vet, making the most of your paid search efforts is a tall order. There are an infinite number of ways to measure success — click-through rate, cost per click, conversion rate, and the list goes on.

It can feel overwhelming trying to understand where you stand in comparison to the industry you’re in. Whether you’re in legal, auto, real estate, travel, every industry has their unique paid search metric averages.

See how your AdWords efforts measure up in comparison to the industry you’re in with this helpful infographic from the awesome team at WordStream.

Google AdWords Industry Benchmarks



Omnichannel Marketing Lookbook

Posted by Caitie Gonzalez

Caitie Gonzalez is a graduate from U.C. Santa Barbara with a B.A. in Film and Media Studies. She is Invoca's Social Media and Content Specialist, and resident videographer. She loves film/television, comic books, board games and video games.

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