If you want to learn how call tracking and analytics platforms work for marketers, you have a lot of options. You can read this blog (which I recommend for obvious reasons), download some whitepapers, read a couple of case studies, or even give us a call. There’s a lot to learn if you are new to using call tracking for marketing, so we put it all in one place for you in the new Invoca Call Tracking Study Guide for Marketers.

This four-part, self-paced course is kind of like call tracking college, only the books are free, there are no condescending professors, and you don’t have to start your weekend partying every Thursday afternoon. But I’m not going to stop you if that’s what you want to do.

The Call Tracking Study Guide for Marketers makes it easy for you to learn everything about:

  • How call tracking and analytics platforms work
  • Why marketers need call tracking
  • How to use AI-powered call tracking to optimize digital marketing
  • Improving the customer experience
  • Real-world use cases, results, and customer case studies

This is the all-encompassing guide, the ultimate course, and, dare I say, the call tracking canon. Whether you are using call analytics for the first time, brushing up before you select a new vendor, or learning how to do more with Invoca, this is what you need to read.

Get it now and study up for the final exam—when you take the test you can earn a special discount to Invoca Summit 2019!

Invoca call tracking study guide all about how call tracking and analytics works


Owen Ray

Posted by Owen Ray

Owen Ray is the Senior Content Marketing Manager at Invoca. Prior to that, he worked with SaaS companies like Aria Systems, Glassdoor, and Mindjet. Owen sharpened his writing tools at San Francisco State University and Bay Area newspapers before working his way into the Silicon Valley creative services set. He hails from Santa Rosa, California and definitely does not leave work early on Wednesdays to go drag racing at Sonoma Raceway.