We’re excited to share that Invoca was named a “Hot Vendor in Conversational Intelligence for 2019” by Aragon Research. The report identifies solutions from the emerging conversational intelligence market that enable organizations to predict customer or prospect behavior by using AI-based voice analytics.

Aragon Research recognizes noteworthy, visionary and innovative vendors in various markets including conversational intelligence, sales engagement, customer journey mapping, intelligent contact center, conversational AI, and intelligent content analytics for voice. We couldn’t be more proud of the Invoca team that has worked tirelessly to deliver a groundbreaking product and make our customers successful.

Invoca was recognized by Aragon Research for our combination of advanced AI, rich analytics, and call routing capabilities, which marketers use to create a more cohesive and personalized customer experience at leading enterprise brands including, DISH Network, LendingTree, University Hospitals, and Frontier Communications. For example, marketing teams can automatically get insights from individual conversations with consumers — such as what product they are interested in, or their stage in the buying journey — and use that data to tailor consumers’ digital interactions with Google, Facebook, Adobe, and other platforms.

Learn how call tracking works with the Call Tracking Study Guide for Marketers

“The ability for AI to turn spoken conversations into actionable insights is disrupting marketing, sales, and customer support, especially for high-touch industries like healthcare and financial services where phone conversations are key,” said Invoca CEO, Gregg Johnson. For marketers, the ability to push conversational intelligence directly into their existing martech stack for campaign optimization and personalization provides net new opportunities to drive business results.

“We believe this recognition from Aragon Research as a Hot Vendor reflects our success and continued investment in serving our customers and delivering an industry-leading product,” Johnson added.

This recognition for Invoca comes on the heels of recent accolades including Best Call Analytics Platform in the Marketing Technology Awards and the 2019 Artificial Intelligence Excellence Award from Business Intelligence Group.

Required Disclaimer: Aragon Research does not endorse vendors, or their products or services that are referenced in its research publications, and does not advise users to select those vendors that are rated the highest. Aragon Research publications consist of the opinions of Aragon Research and Advisory Services organization and should not be construed as statements of fact. Aragon Research provides its research publications and the information contained in them “AS IS,” without warranty of any kind.

1Aragon Research. “Hot Vendors in Conversational Intelligence, 2019” by Samra Anees, May 2019.

Laura Schierberl

Posted by Laura Schierberl

Laura Schierberl is director of content marketing and communications at Invoca. Prior to that she held positions at Oracle, Responsys and Hill & Knowlton where she honed her skills in all things PR, content and social media. Laura earned a B.A. in Spanish and Communications at Wake Forest University. Fun facts: she loves crime TV shows and her labrador has dabbled in modeling.

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