Marketing award season is in full swing (yes, I’m declaring that it exists) with the Marketo Revvies and SiriusDecisions ROI awards just around the corner and the MarTech Stackies taking place last month.

The Stackies are one of my favorite marketing awards, because they give you the chance to really look under the hood of other marketing teams, and see the infrastructure running the show. It’s also nice that the $1,000 awards go to a charity of the winning companies’ choice.

The 4,000+ different martech technologies on the market today can make for a cluttered and confusing list of options, especially when you realize that most teams use somewhere in the range of 15-25 different tools. For Invoca’s submission this year, we decided to focus only on the marketing tools that support our ABM (account-based marketing) strategy. I’ve blogged before about our team’s transition to ABM – technology has been a huge enabler in that process. So without further ado, here’s the visual depiction of our ABM martech stack, as submitted to this year’s Stackie Awards:

Invoca Shares Their MarTech Stack Masterpiece

Check out all of the entries for The 2016 Stackies Awards on SlideShare.

Omnichannel Marketing Lookbook
Julia Stead

Posted by Julia Stead

Julia is an experienced marketer who has been working with Invoca since 2012, and has a background in B2B marketing, SaaS and cloud technology. She began her career in the performance marketing world, in program and marketing management with software provider IncomeAccess in Montreal. She went on to work as a marketing management consultant and strategist, helping other B2B technology companies in North America and Europe to successfully launch and adopt new marketing strategies that target Fortune 1000 companies. Julia holds a BA in English from McGill University, and an MBA with a specialization in Marketing from the University of Montreal. She loves running, living near the ocean, good puns, and surprising people with her Canadian-ness.

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