The big day is almost here — Invoca Summit 2018 starts in less than a week! If you’ve already registered, pack your bags then find out which breakout sessions can help you make new marketing breakthroughs. If you haven’t signed up for Summit, click here to see if we still have room for you! To help you prepare your schedule, we’re highlighting a few of the most popular sessions.

Time to break into the breakouts:

Accelerate Track

Here are some of the most popular Accelerate track sessions, which will be held in the Anacapa room.

Wednesday

1:15 p.m. – From Rollout to ROI: Getting immediate impact with Invoca

In this session, you will learn how quickly Invoca customers can start seeing results. Presented by Sam Schwendiman, Marketing Operations Manager at CHG Healthcare and Invoca Onboarding Manager Molly Lewis, you’ll hear success stories and lessons learned from implementing new initiatives with Invoca.

2:20 p.m. – Lightning talk: Amplifying Invoca to enhance your marketing efforts and campaign ROI

The 25-minute Lightning Talks get to the good stuff fast. In this session, you’ll learn how you can use Invoca to unlock additional insights about your customers, accurately attribute calls, and inform ROI of your marketing campaigns.

Thursday

3:15 p.m. – Peak performance: How brands utilize affiliate marketing

Affiliate marketing programs can be an effective source of leads for enterprise brands. Session attendees will see case studies of performance marketing that drives high-quality, high-converting leads to your business. Presented by Tim Mogler, Program Manager/Database Marketing at Mutual of Omaha; Zac Bitsoi, Affiliate Program Manager at Vivint; and Invoca Customer Success Manger, Taylor Warmerdam.

4:15 p.m. – Lightning Talk: Lessons from data scientists: AI and machine learning at Invoca

Get a behind-the-scenes look at AI from a real-life rocket (and data) scientist. In this session, Invoca’s AI experts will provide an overview of AI & machine learning, discuss Invoca’s approach to making AI usable and valuable for marketers, and give a sneak peek into the new technologies in our R&D roadmap for AI that will revolutionize how you think about call data. 

Understand Track

Check out these popular Understand track sessions in the Santa Cruz room.

Wednesday

2:20 p.m.Lightning talk: Using SMS to get more inbound calls by improving your outbound efforts

Customers want to connect with your brand on their terms. In this session, you’ll learn how to pair conversational texting with inbound to create better customer experiences and drive more conversions.

3:00 p.m. – How Dispatch Health increased conversion rates by 50% using call analytics

In this session, you’ll see how Dispatch Health went from call channel guesswork to making data-driven decisions to increase marketing ROI across every channel. Dispatch Health‘s CMO Andrea Pearson and VP of Growth Spencer Kline will show you how they were able to achieve a 100% increase in call volume, 50% decrease in CPC, and 50% increase in conversion rates within 90 days by using call analytics to improve every step of the customer journey.

Thursday

1:15 p.m. Unexpected lessons from AI

Join Invoca customers who intended to use Signal AI in order to solve one problem, but instead found surprising results that changed the way they run their businesses. Presented by Noah Brooks, Manager of Strategy and Analytics at University Hospitals and Roshni Parikh, Enterprise Customer Success Manager for Invoca.

4:15 p.m. Lightning talk: Increasing revenue with real-time routing

The introduction of real-time routing capabilities is opening the door for marketers to optimize phone calls like never before. Learn how leveraging data in real-time can allow you to make the most of every phone call and never waste another lead.

Connect Track

Last but not least, here are a few hot Connect track sessions, which you’ll find in the Santa Rosa room.

1:15 – Optimizing spend with Google Marketing Cloud

Want to make sure you’re putting your marketing dollars in the right place? Check out this session to see how Invoca customers use Invoca call data in Google products to see the complete customer journey and identify where (and where not) to focus their marketing efforts. Speakers include Erin Heffernan, Director of Digital Marketing, WPS, North America, Brady Corporation; and Regan Sweeney, Director of Global Marketing Analytics at Robert Half.

3:00 p.m. – Closed loop attribution: Why you need it. How to get it.

Without attribution, we’re just throwing money at ads and hoping for the best. It’s not the 1960s anymore and we have the technology to see which half of our marketing spend is getting the job done. But that doesn’t mean we don’t run into attribution blind spots sometimes. In this session, Clutter Sr. Product Manager Liora Simozar and Invoca Enterprise Customer Success Manager Angelique Davis show how to close the attribution loop automatically and at scale.

Click here to sign in and register for your breakout sessions. See you at Summit!

Owen Ray

Posted by Owen Ray

Owen Ray is the Senior Content Marketing Manager at Invoca. Prior to that, he worked with SaaS companies like Aria Systems, Glassdoor, and Mindjet. Owen sharpened his writing tools at San Francisco State University and Bay Area newspapers before working his way into the Silicon Valley creative services set. He hails from Petaluma, California and definitely does not leave work early on Wednesdays to go drag racing at Sonoma Raceway.

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