Over the past decade, I was fortunate enough to ride on the wild roller coaster that has been Salesforce, with Marc Benioff and Parker Harris in the driver’s seat. Working at a company that transformed the software industry, attracts legions of passionate customers to events, and prioritizes making the world a better place is certainly a unique and humbling opportunity. But a few weeks ago, I decided to step away from Salesforce and start a new journey with another amazing company, Invoca.

While we certainly won’t be able to bring U2 to Invoca’s customer conference next week (Bono, you have been to Santa Barbara, right?), the opportunity to work with a team of employees and customers who are creating something entirely new, from scratch, is one that everyone should be fortunate enough to undertake.

I’m in my second week as CEO of Invoca and I continue to be incredibly impressed by the caliber of people here, the power of our technology, and the way in which we’re delighting customers. If you watched the video, you should have a good idea why I’m so excited about this company. But to accompany that, I wanted to expand a bit on my career transition and why this was an opportunity I couldn’t pass up.

1. Invoca is Leading a New Category in MarTech

Whenever I evaluate new career opportunities, I look for industry and category leadership. Over the past 15 years, I’ve seen how successful technology companies like Salesforce are always aligned with strategic trends in the industry.

Invoca’s mission is to help marketers take advantage of the massive rise of mobile, which is driving 85 billion calls to businesses globally and influencing more than $1 Trillion in U.S. consumer spending. Inbound calls are particularly on the rise for industries that sell products or services that are complex and expensive, such as financial services, telco, home services and travel, where consumers want trusted advice before making a purchase.

Realizing the need for marketers to bring phone calls and voice conversations into the digital customer journey, Invoca created an entirely new technology category – call intelligence – to help marketers deliver a better omnichannel customer experience, partnering with companies like Google, Facebook, Salesforce, and Adobe.

Invoca is truly doing what no other SaaS company is doing, and that is very energizing for me.

2. Great Customers. Strategic Partners. Talented Employees.

Happy customers are the lifeblood of every successful SaaS business. Invoca is fortunate to work with innovative marketers at leading brands like Microsoft, Allstate, SunTrust, Frontier Communications, Vivint Smart Home, Rakuten Linkshare and hundreds of others. Take a minute to check out what they’re saying about working with Invoca here.

These companies use Invoca because they want to create a seamless customer experience across all channels, online and offline. Part of making that a reality is being able to plug voice conversations into the technologies marketers are using day in and day out. I’m impressed by the quality and variety of partnerships and native integrations that Invoca provides, including Facebook, Google, Salesforce Marketing Cloud, and Adobe Marketing Cloud.

Last, but not least, behind every thriving startup is a group of talented and dedicated employees. I haven’t gotten a chance to get to know everyone yet, but it’s one of the things I’m truly looking forward to doing. I have so much confidence in the Invoca team and the great things that are in store.

3. Voice Will Play a Huge Role in the Future of AI and Computing

With the rise of artificial intelligence, voice is rapidly becoming the new interface for computing. Tech giants including Google, Facebook, Apple, and Amazon are investing in voice assistants, click-to-call ad formats, and natural language processing technologies. Amazon is even reportedly working on updating Alexa to recognize emotions.

At its core, Invoca helps consumers connect with brands over voice. Today that’s done via phone calls, but there’s significant potential to use voice to connect with consumers in new ways, and Invoca is uniquely positioned to take advantage of that trend.

If you’re interested in learning more about Invoca, we would love to chat with you about how call intelligence can strengthen your brand and improve your marketing results. Call to schedule a demo: 1-888-989-4996 or contact us here.

If you’re an existing Invoca customer, thank you for your business and I look forward to meeting you in person – hopefully at the Call Intelligence Summit next week!

And as always, feel free to share your thoughts with us on Twitter at @gregg_johnson or @Invoca.

Gregg Johnson

Posted by Gregg Johnson

Gregg is a seasoned digital marketing and SaaS leader, with over fifteen years of extensive experience bringing products to market in emerging categories, leading large teams, and working with the world’s best enterprise brands. Most recently, Gregg led Salesforce Marketing Cloud’s social marketing product line, where he integrated $1 billion of M&A investments into the Salesforce product portfolio. Prior to that he drove product strategy and development for Salesforce Chatter, helping define the nascent category of enterprise social networking and rolling out one of Salesforce's most successful products. Earlier in his career, Gregg was a consultant at Boston Consulting Group and worked in sales, marketing and product roles at several startups. He graduated from Stanford University and holds a Master’s degree from Johns Hopkins School of Advanced International Studies and an MBA from the Wharton School of Business.

Leave a reply

Your email address will not be published. Required fields are marked *